TVB research shows that local TV stations are the top local news source, the number one most trusted news source, most believable, most shareworthy, and most involved in local communities.
Excerpts from some of our 2022 studies:
The 2022 Media Comparisons Study finds that local broadcast TV news is the primary source of news.
Q5 – Which one of the following sources, if any, would you say is your primary source for news? Broadcast TV News & Broadcast TV News Websites/Apps include local TV station & broadcast network telecasts and websites/apps for news/weather/sports.
The Media Comparisons Study also found that local broadcast TV news is #1 for local traffic, weather, and sports information.
Q6 – What source do you turn to first for information about local weather, traffic, or sports? Streaming Radio & Podcasts were under 1% each.
Local broadcast TV news is #1 for trust
Q9 – For each source, please indicate the extent to which you agree or disagree with the following statement: I trust the News that I see/hear on this media source.
The American Conversation Study found that local broadcast TV news assets are the most believable.
Q14) How likely are you to believe what somebody tells you if they say they heard about it from this source? Top 2 box shown
Source: Engagement Labs TVB American Conversation Study 2022
The American Conversation Study also found that local broadcast TV news is the most shareworthy.
Q13A) How likely are you to share or repeat with other people the news you get from…?
Source: Engagement Labs TVB American Conversation Study 2022
Of all news sources, local broadcast TV news is the most involved in local communities.
Q8 – And, which source of news do you feel is the most involved in your community?
Local TV station websites are accessed the most for information about local news or events.
QO13 – Which one of the following websites are you most likely to turn to when you need information about local news or events? As a percentage of those that use websites and apps.