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2024 Sports Survey2024 Purchase Funnel Study2024 Media Comparisons Study2023 American Conversation Study2023 Voter Funnel Study2023 SVOD StudyHome Improvement Purchase Funnel StudyReal Estate Purchase Funnel Study
Nielsen’s Gauge Report Doesn’t Tell The Full StoryTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesSeasonal Retail ReportsBroadcast TV is Key for AdvertisersTV Programming
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Nielsen’s Gauge Report Doesn’t Tell The Full StoryThought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
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TVB’s analysis of Nielsen data shows clearly that broadcast sports programming far outdraws cable’s offerings. View the top 100 programs for Persons 2+ by year.
Persons 2+ Live+1 Day (Rating & 000’s)
