Bringing Auto Revenue Back to Broadcast

WEBINAR – VOD

Presented by: Trisha Ripperger, EVP, Chief Client & Marketing Officer, TVB

Trisha Ripperger, EVP and Chief Client & Marketing Officer, TVB, shares actionable tips and strategies to help local broadcast TV sellers better support automotive clients in driving customers to their dealerships.

In this on-demand video, she covers:

• Key areas of opportunity for auto dealerships
• Dealer perspectives on endemic partners like Cars.com and Autotrader
• How dealers view media companies
• What differentiates media from endemic partners
• Recommended go-to-market media strategies for auto dealers

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