AdImpact Sponsored Webinar

This content is exclusively written by AdImpact as a promotion for their products and does not necessarily reflect the opinions of the TVB.

Presented by | Don Norton, GM, Data Solutions, AdImpact and Ellen Touchette, Senior Product Manager, AdImpact

Join AdImpact for a data-driven look at how the 2024 midterm cycle disrupted core television advertising — and what it means for brands, agencies, and media sellers heading into 2026.

Using proprietary AdImpact data across linear and CTV, this session breaks down where political advertising displaced core impressions, which markets and media types felt the greatest impact, and how advertisers adjusted during peak political periods.

Key Takeaways

• Which top markets saw the most disruption between core and political impressions 
• How pressure varied across CTV, broadcast, and cable environments 
• What advertiser and category shifts in 2024 signal for 2026 planning 
• How emerging political ad formats could further impact inventory, pricing, and strategy 

This session delivers practical insight to help advertisers and sellers prepare for disruption — not react to it.

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