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NBA & NHL FINALS SCORE BIG!
The champions have been crowned. The New York Knicks won the NBA Finals and The Carolina Hurricanes won the Stanley Cup. Fans of both sports tuned in to ABC for both events.
- Nationally, ABC peaked with an exciting game 3 of the NBA Finals, delivering a 10.9 live+1 household rating, equal to over 14 million households.
- KSAT in San Antonio hit a 28.4 live+1 household rating (316,000 households) with game 4 of the NBA Finals.
- The New York Knicks clinched the championship in game 5, where WABC in New York delivered 1,573,000 households (a 20.1 live+1 household rating).
- Local live+1 numbers are available for all games except game 6 of the NHL Finals, where the Carolina Hurricanes clinched Lord Stanley’s Cup. For this match, we used live+same day deliveries. Even so, WTVD delivered a 13.0 live+same day household rating, equal to 179,000 households in Raleigh-Durham.
- KTNV in Las Vegas delivered a 9.2 live+1 household rating (85,000 households) with game 4 of the Stanley Cup.
Find it in Research: Looking to reach ad-free streamers? Be sure to check out the Media Comparisons 2026: Reaching Ad-Free Streamers , where TVB zeroed in on ad-free streamers’ media usage to analyze other ways for advertisers to reach them!
Our featured market this week is Dayton, OH.
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