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Political Industry News

AdImpact, which looks at where candidates have already reserved ad time, says 14 hopefuls have placed reservations after Labor Day of at least $1 million. And as of Tuesday (May 21), it says $208 million future Presidential ad reservations have been booked.
The station group has increased its political estimates for the election cycle based on expectations for a very strong back half of the year.
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.

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