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After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
The $14 million fall ad buy from Rosen comes after Cook Political Report moved the race, which could determine control of the chamber, to a toss-up on Wednesday.
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising - with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Morning Score
