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2022 Voter Funnel Study

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Vantage Point is a monthly political newsletter for campaign advisors and influencers, featuring the latest insights and research for media planning. TVB Members: subscribe to the Vantage Point newsletter.

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Senate Confirms Anna Gomez—Fully Staffing Biden’s FCC for the First Time
The Senate confirmed Anna Gomez to the Federal Communications Commission (FCC), filling the fifth and final seat for the first time since the election of President Joe Biden. The Senate voted to advance her nomination, 55-43. After more than two and a half years of gridlock, Gomez will end the commission’s partisan split by becoming the third Democrat on the panel.
GOP Ad War Hits $100 Million as Early-State Campaign To Stop Trump Intensifies
The Republican presidential nominating fight just eclipsed $100 million in ad spending, as the GOP field burns money at a historic rate — and as the contenders illustrate their strategies to win the party’s nod.
DeSantis Super PAC Pumps More Than $12 Million Into Major Ad Buy
According to AdImpact data, the group has spent more than $12.3 million on the new ad buy so far, with most of that – $11.4 million – targeting major Iowa media markets.
Big Spending in 2024’s Highest-Profile Senate Race Has Already Begun
Millions of dollars are pouring into the West Virginia Senate race which is expected to be one of the most contentious and expensive elections next year.

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