Industry News

• TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

• NFL Assures Fans That ‘About 85% of Our Games’ Will Broadcast for Free Despite Push to Streaming

• CNN and ABC Snag the TV Coups of the Year

• Will Two Presidential Debates Amp Up Ho-Hum TV Network Viewing?

• Network TV, Linear Cable Get Some TLC At Upfronts

• Requiem For The General Manager

• Does Nielsen’s ‘Distributor Gauge’ Tell A Good Story For Legacy Media?

• iSpot: Strikes Didn’t Impact Ad Reach Across Networks 

• What Will High Vehicle Prices and Interest Rates Mean for the Auto Finance Market in 2024?

• A Hispanic Media Ad Sales Veteran Joins Nexstar/Houston

• MLB Pro Partner League Signs Gray TV Broadcast Deal

• What is ATSC 3.0/Advanced TV and Why is it Important to Advertisers?

• Scripps Sees Political Heating Up After Slow-ish Start

• NBCUniversal Says Domino’s Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

• Multicast Is Maturing and Studios Are Taking Notice

• Caitlin Clark Hype Will Test the W.N.B.A.’s Television Limits

• Nissan Plan: Dealers Spend, They Save

• David Loving Named President-GM Of KHOU-KTBU Houston

• Four Reasons Why Local Broadcast TV Advertising is Essential for Mother’s Day

• Video Audience Measurement Is More Broken Than You Think