CIMM and the TVB say a four-week aggregation of advertising units for post analysis should have no day- or date-based post analysis. This should improve the reliability of audiences.
The NBA’s much-anticipated new TV rights deal that was expected to reflect the financial muscle of streaming platforms wound up cementing the primacy of broadcast networks in sports contracts.
“Kennan joins us with an extensive background in news leadership and a deep commitment to fostering positive newsroom environments,” said Jennifer Lyons, who is now formally Regional GM/President for both CBS Detroit and CBS Chicago. “He will report directly to me, lead the newsroom and its day-to-day functions, and serve as the primary station manager when I’m in Chicago.”
Broadcast TV networks fared better: 52% of Americans surveyed found the Disney-owned broadcast outlet (ABC) to be trustworthy, while an equal number of Americans felt the same for Paramount-owned CBS News. Local TV news scored the highest, with 62% of Americans survey reporting their trust in their local TV outlets.
The broadcast group will offer NextGen TV viewers in eight of its NBC markets the Paris Olympics in HDR when they open Wednesday, July 24. Viewers in three of those markets also will be able to listen to immersive audio of the games.
Rebuilding momentum after halting marketing is challenging. The trust and recognition built over time fade, and restarting campaigns requires significant investment. Brands often need to spend more to regain their previous market position than they would have by maintaining a consistent presence.
Hours earlier, Future Forward, the largest super PAC in Democratic politics, announced it had secured $150 million in commitments over the same period from donors who were “previously stalled, uncertain or uncommitted,” a senior adviser said.
Over the last two weeks, AdImpact says it tracked $165.8 million in political ads. That brings total spending so far this cycle to $3.19 billion, well ahead of the $2.61 billion that was spent at this point in the 2020 race.
This has been the biggest fundraising day of the 2024 cycle. Small-dollar donors are fired up and ready to take on this election,” ActBlue wrote in an update posted to social media platform X.
The agreement covers Gray Television stations in Connecticut, North Carolina, Texas, Louisiana, Kansas, Arkansas, West Virginia, California, Missouri, Arizona, New Mexico, Oklahoma, Kentucky, Mississippi, Nevada, and Ohio.
“We definitely see pressure from incentives and growing discounts in the used market,” Cox Automotive’s chief economist, Jonathan Smoke, says, as per a story by Wards Auto.
The NBA’s Board of Governors this week approved a deal that would move regular season games from TNT Sports to NBC and Prime Video, according to the AP. Under the deal, NBC will have rights to Monday and Tuesday evening games.
The 2024 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many ways individuals consume traditional and digital media, as well as free and paid ad-supported and advertising free streaming platforms.
Anderson Economic Group (AEG) estimated that dealerships lost 56,200 new-vehicle sales and more than $1 billion between June 19 and July 15 due to cyberattacks on CDK Global and subsequent software outages.
To support broadcast TV industry efforts, the ATSC has set up Implementation Team No. 8 to accelerate collaboration between broadcasters, automotive organizations and collaborative spectrum providers.
Lockwood Broadcast Group, which operates 12 television stations across the U.S., has given its General Manager in Charlottesville, Va., additional duties as it fills its newly created position of Corporate Director of News.
Leo MacCourtney, the longtime television industry leader who served as President of Katz Media Group’s Katz Television from 2012 through his retirement on June 30, has been selected as the inaugural recipient of the 2024 RBR+TVBR Lifetime Leadership Award.
LG Ad Solutions found that 84% of parents plan to watch the 2024 Paris Olympic Games with their children, which will create a big opportunity for back-to-school advertisers. In addition to advertising on NBC Sports’ coverage of the games on its broadcast, cable and streaming channels, LG says it can also help marketers reach Olympic-viewing parents.
President Joe Biden‘s televised press conference Thursday evening attracted a sizable audience. More than 24 million people watched the press event across eight broadcast and cable outlets, according to Nielsen. Fox News draws the largest audience among individual networks.
Fifteen years ago this month, U.S. broadcasters “cut the cord” on NTSC, shutting down analog TV and putting the finishing touches on a transition to digital that lasted more than a decade. In the summer of 2024, the industry is looking at the next shutdown—the end of ATSC 1.0. Despite the arduous task that faced broadcasters in the 2000s during the first transition, this next transition could be even harder to achieve.shutting down analog TV and putting the finishing touches on a transition to digital that lasted more than a decade. In the summer of 2024, the industry is looking at the next shutdown—the end of ATSC 1.0.
Gray Television will air games played by the Seattle Kraken hockey team after inking a deal with the club and TEGNA. TEGNA produces and distributes the games on several of its own TV stations in the Washington and Portland areas, but Alaska is considered part of the Kraken’s broadcast territory. With no TEGNA owned stations there, Gray Television will instead distribute the games on KAUU (Channel 5) in Anchorage and KYEX-LD (Channel 5) in Juneau.
Comcast’s NBC Sports says it will offer more than 400 hours of 2024 Summer Olympic Games content in ultra high-definition (UHD/4K) and with support for Dolby Atmos audio and High Dynamic Range (HDR) through a variety of pay TV providers. The enhanced broadcasts will be available through USA Network on pay TV providers like Comcast, Dish Network, DirecTV, Altice, Cox Cable, YouTube TV and Verizon Fios.
The NBA and network executives finalized contracts that will make NBC and Amazon Prime Video new partners, while maintaining ABC/ESPN as the home of the NBA Finals, under agreements that will extend for 11 seasons and be worth $76 billion.
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year. Jeff Pope, division vice president of dealer network development, customer resources and training for Nissan and Infiniti’s U.S. and Canada operations, will replace Shirley.
Blockgraph, a TV identity resolution company, is trying to improve TV ad measurement – and, in turn, targeting – for pharma, while also adhering to regulations and without making consumers feel uncomfortable.
“His promotion reflects his success in helping CMG develop its corporate vision and business strategy while evolving the finance team to be more effective and efficient,” the company said.
She’s a widely respected market-level broadcast media executive who has been twice honored by Radio+Television Business Report as a Top Local TV Leader.
Nexstar’s independent WGN Chicago said today announced that Vice President and General Manager Paul Rennie will retire on Aug. 31, following an eight-year tenure leading the station.
As David Ellison and Jeff Shell look to the future of Paramount Global, CBS is expected to be a “cornerstone” asset of the new company, the executives said on Monday.
US Black adults consume about 81 hours and 13 minutes of media (TV, radio, and internet via any device) per week. That’s almost 12 hours more than the general population, which consumes an average of 69 hours and 22 minutes weekly, according to Nielsen’s February 2024 report, “The Global Black Audience.”
Economic sentiment increased again over the past two weeks, reaching its highest level since mid-March. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.6 points to 35.3.
What does that mean for FCC decisions? Likely decisions relying on abstract Congressional grants of authority (like the public interest standard) will be subject to more scrutiny by Courts.
A new digital video recorder specification is now available to licensees of the A3SA content protection technology being deployed throughout the country concurrent with the launch of NEXTGEN TV broadcast channels.
It’s being hailed as “a new affordable option” for consumers interested in making the leap to ATSC 3.0-powered NEXTGEN TV, and it’s now available for purchase.
Interest in TV news has ticked up among Americans in 2024 but is significantly down in the last decade, according to a massive new survey from the Reuters Institute for the Study of Journalism. Local TV news in the U.S., however, fared much better, with 62% trusting it, the highest score of any other online or TV source.
Chris Dolan, a seasoned sales executive with more than 20 years of experience in the media industry, has been appointed vice president of sales for NBC-owned KXAS (NBC) and KXTX (Telemundo) in Dallas, effective Aug. 5. He will report to Tony Canales, president-GM of NBCUniversal Local Dallas-Fort Worth.
The U.S. new-car market lost some momentum in the second quarter as affordability, elevated prices and higher borrowing costs continued to weigh on consumers.
On June 19, the FCC’s Media Bureau, headed by Holly Saurer, gave its approval to a swap of stations between Brian and Patricia Lane’s Marquee Broadcasting and Gray Television.
E.W. Scripps will be able to televise all locally produced Panthers preseason, regular season and round one games of the postseason with distribution on cable, satellite and over-the-air television.
Nexstar Fox affiliate WDAF Kansas City has promoted Jana Calkins to news director. She joined Fox4 in 1995 as an intern through the University of Kansas and began her full-time career there in February 1996.
Gray Media-owned WOIO, WUAB and Telemundo Cleveland have added veteran sales manager Nick Hasenecz as the stations’ new director of sales. He is from Gray’s WCAX Burlington, VT where he was director of sales for the past 11 years.
Tegna NBC affiliate WXIA Atlanta today appointed Denisha Thomas news director. She will start her new role on July 22 and report to Carol Fowler, 11Alive’s director of content. Thomas is currently news director of Tegna’s WATN Memphis and has the distinction of being first Black woman to lead a newsroom in that city.
Tegna today promoted Christopher Franklin to president and general manager of WATN and WLMT, its ABC and CW duopoly in Memphis, effective immediately. He has been serving as interim GM since earlier this year. He was most recently marketing director at WATN-WLMT, which he joined in 2020, responsible for building the stations’ brands in the market.
Nexstar Media Group today promoted Lloyd Bucher to vice president and general manager of its CW affiliate WPHL Philadelphia, leading the long-range planning and day-to-day management of it as well as its related mobile and social media channels. He brings nearly 30 years of leadership experience in broadcast management, marketing and sales to his new position at Nexstar, where he has served as the VP-GM of the company’s Charlotte, N.C., broadcast and digital operations at WJZY (Fox) and WMYT (MNT).
In an apparent victory for a promising audience-measurement startup, a U.S. district court dismissed a suit filed by Nielsen against HyphaMetrics alleging it infringed on one of Nielsen's patents. The redacted ruling -- made May 8 and filed May 15 -- dismisses the first of two patent-infringement claims brought by Nielsen against HyphaMetrics.
Broadcasters remain a vital bastion of the free press in communities all across the country – an especially critical role this election year. As misinformation runs rampant on social media, journalists at local TV and radio stations continue to bring unbiased reporting, urgent emergency updates and accurate fact checking every day.
Tom Van Amburg, a trailblazing Los Angeles TV executive whose innovations drove KABC to the top, died Monday after a short illness at 83. Van Amburg was best known for his tenure as the General Manager of ABC’s flagship O&O station KABC-TV, and under his stewardship KABC became the No. 1 broadcast news station in Southern California.
Jennifer Graves, vice president of news for Chicago ABC owned station WLS, retired Friday after 32 years with the station. Graves was the station's news director for nearly 23 years.
Overall local TV will continue to get a big piece as voters still turn to live, linear TV news networks and stations during big political election seasons. Industry estimates say linear TV political ad spending will still account for a great deal of spending. eMarketer says 57% ($7.06 billion) of all political ad spending ($12 billion) will go to linear TV.
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital.
This group’s average monthly spending rose by 4% in the first four months of 2024, with significant retail sales growth in home improvement, apparel, auto aftermarket, and prestige beauty industries.
Nielsen published the May edition of the report. TVB is again highlighting that by not delineating ad-supported from non-ad-supported viewing, Nielsen’s analysis continues to misguide media buyers and advertisers.” TVB said it is doubling down on its request for the Gauge Report to answer this essential question for marketers: Where do consumers see advertisers’ commercials?
Peachtree Sports Network is available in Atlanta free over the air on WPCH (ch.17.2), as well as Comcast, Spectrum and streaming on YouTube TV and Fubo. Peachtree Sports Network is also carried free over the air on Gray-owned Georgia stations in Albany (WGCW, 36.4), Augusta (WGAT, 17.3), Columbus (WCTA, 47.3), Macon (WPGA, 50.1) and Savannah (WPHJ, 19.3).
Last week’s ATSC conference laid bare the regulatory challenges still holding NextGen TV by the collar — and the prospect of a new spectrum auction — but touted consumer-facing developments and receiver progress to buoy broadcasters’ hopes for the technology.
Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them? To get the best answer, TVB fielded a 3,000+-respondent survey conducted by Dynata designed to provide a better understanding of just how U.S. consumers feel about local broadcast television news and their consumption habits.
That made it the most-watched telecast of the week, accounting for all broadcast and cable networks but excluding sports. It also achieved the highest household rating of the week with a 6.2. Additionally, all five of Sajak’s final “Wheel of Fortune” episodes landed in the Top 15 broadcasts of the week.
Advertising is a key way for brands to create connections and build brand trust, according to 76% of those surveyed. Almost half (48%) stated TV ads as the preferred channel of engagement to communicate brand messages and build trust. Other preferred channels include social media ads (33%), brand websites, (25%) and product placements (25%).
"Linear television has always been a powerful tool for achieving efficient reach and frequency, yet its impact has been underrepresented in the cross-channel performance equation,” said Steve Bagdasarian, chief commercial officer at Comscore.
Nexstar Media Group today appointed Tim Ingram vice president and general manager of its broadcast and digital operations in Baton Rouge, La. (DMA 95), responsible for the long-range planning and day-to-day operations of WGMB (Fox), WBRL (CW), KZUP (ind.), brproud.com, and their related digital and social media channels. He also will be responsible for overseeing Nexstar’s operational agreements with White Knight Broadcasting, Inc., to provide services for WVLA (NBC).
In the battle for the airwaves, Democrats are outspending Republicans by a margin of nearly 4 to 1, according to data from AdImpact. The first says that as of June 7, Democratic groups had spent more than $4 million statewide vs. about $1 million from Republicans.
So, should a local client’s advertising investment be directed towards top-of-the-funnel branding media or bottom-of-the-funnel direct response marketing? The answer is both.
TEGNA Inc. has announced that Michael Steib, 48, will succeed David Lougee, 65, as President, CEO and a Director as of August 12, 2024. At that time, Lougee will retire from these roles and become Senior Advisor.
Since the NAB Show in April, the number of broadcasters using NextGen TV broadcasts to deliver high dynamic range (HDR) video has jumped and that HDR is now available in 57 TV markets covering more than 70 million homes.
"The global ad market is accelerating," says Magna Executive Vice President-Global Market Research Vincent Létang, revising IPG Mediabrands global forecast for 2024 up nearly three percentage points -- from 7.2% in December 2023 to 10.0% currently.
The NextGen Video Information Systems Alliance (NVISA) and the Advanced Television Systems Committee (ATSC) have struck a strategic partnership with Federal Emergency Management Agency’s Integrated Public Alert and Warning System (FEMA IPAWS) to establish an end-to-end NextGen TV broadcast system at the IPAWS Technical Support Services Facility (TSSF) near the Nation’s Capital.
The study finds advertising in general helps build trust, which increases purchase intent, with 76% of consumers finding ads effective in this area. TV ads were the most-effective, the study concludes, with 48% responding positively to campaigns.
The NBA Finals posted resurgent audience numbers in Game 2, with the Boston Celtics’ 105-98 victory Sunday over the Dallas Mavericks generating an average audience of 12.063 million viewers for ABC, the biggest viewership for an NBA title series second game since 2019.
The NextGen Video Information Systems Alliance (NVISA) and the Advanced Television Systems Committee (ATSC) have struck a strategic partnership with Federal Emergency Management Agency’s Integrated Public Alert and Warning System (FEMA IPAWS) to establish an end-to-end NextGen TV broadcast system at the IPAWS Technical Support Services Facility (TSSF) near the Nation’s Capital.
Thanks to a new partnership, WLTX-19 will air all Panthers pre-season games, as well as Panthers FanFest and “Panthers Huddle,” a weekly show where Head Coach Dave Canales shares exclusive insights on what fans will see on the field every Sunday.
Borrell forecasts local streaming advertising will reach the $24.7 billion mark in 2025. Overall, local advertising is expected to increase by 3.2%, which Borrell described as a “healthy” rate.
While it typically pales compared to Mom’s big day, the National Retail Federation’s Father’s Day forecast shows consumers are feeling fond of pops this year. The NRF expects spending to reach $22.4 billion this year, which is the second highest in the survey’s 21-year history and comparable to last year.
Since LG Electronics, Samsung and Sony blazed the 3.0 consumer trail at CES 2020 with their introduction of the first NextGen TVs, the naysayers have had progressively weaker arguments as broadcasters and CE makers alike achieved a succession of milestones on the way to a successor TV standard. Without question, there have been some setbacks along the way, but the direction and momentum are clear.
A joint venture between Standard Media and the three teams, CHSN seeks to reach most of Illinois and parts of Indiana, Iowa, Michigan, and Wisconsin, pending league approvals.
"This association’s central focus will be advocating for policies to protect viewers by ensuring live, local broadcasting is vibrant, competitive and freely available in today’s media landscape," the statement said.
With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, joined forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all.
The latest data from Inscape reveals that after experiencing significant growth in recent years, the amount of time U.S. households spend streaming has stabilized. However, it’s worth noting that since the second quarter of 2022, live linear TV viewing has seen a steady increase.
A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
CBS has the grayest primetime audience (and the largest one), while Fox’s five animated series helped age down that broadcaster during the 2023-24 season.
The managing director overseeing newsroom teams across the Lone Star State for Charter Communications’ Spectrum News 1 from Austin is heading to Waco, where he will soon take the reins as Station Manager for The E.W. Scripps Co.‘s twin ABC affiliates in the DMA.
The latest Media Monitors Spot Ten reports have been released by the iHeartMedia-owned company tied to RCS, and for cable and broadcast television spots, one big home improvement retailer made a big push to bring in shoppers across the Memorial Day holiday weekend.
A new study from Horowitz Research finds that 42% of adult sports viewers would likely subscribe to the forthcoming “Venu Sports” over-the-top streaming service when it becomes available. But, the report also suggests over-the-air viewing will have less impact than for proprietors of channels distributed through vMVPDs and traditional cable service providers.
NBC Sports said today that its coverage of Sunday’s thrilling Indianapolis 500 averaged 5.34 million viewers across NBC, streamer Peacock and NBC Sports digital platforms in preliminary numbers. That’s up by 8% over the 2023 race and by 10% over 2022.
The U.S. ad market expanded for its 13th consecutive month in April, rising 9.1% over the same month in 2023, according to the latest installment of data from Guideline's U.S. Ad Market Tracker.
The largest TV advertisers in the U.S. grew their overall budgets by 7% during the first three months of 2024 compared to Q1 2023, according to data from Guideline.
As summer and hurricane season approaches, Gray Television’s Mississippi stations are teaming up to present a one-hour special on hurricane preparedness.
A multi-year distribution agreement has been reached that encompasses Paramount’s full portfolio of linear cable networks, CBS owned-and-operated broadcast stations and direct-to-consumer streaming services.
In 2024, Democrats have made huge bets on the issue in battleground states. In the first four months of this year alone, 48 percent of Democratic ad spending on broadcast networks in Pennsylvania centered on abortion. In Michigan and Arizona, the share was above 60 percent, and in Georgia, it was over 90 percent.
Collective viewership for the last day of the season hit nearly three million, and the 2023-24 season saw the first match ever to top two million viewers.
The CBS daytime talk show “The Talk,” which was an early test case for Shopsense’s second-screen stores, involved anchors and other talent on the show prompting viewers to check out the shops by following the links.
The biggest advertising story of our generation is the transition from broadcast to audience targeting. We’ve all experienced misinformation-driven polarization take hold among peers. It is a wake-up call to acknowledge that audience targeting and online information campaigns have had some gnarly byproducts.
AdImpact, which looks at where candidates have already reserved ad time, says 14 hopefuls have placed reservations after Labor Day of at least $1 million. And as of Tuesday (May 21), it says $208 million future Presidential ad reservations have been booked.
It is time to set the record straight for the road ahead and acknowledge that linear TV is, and will continue to represent, a vital component in this new normal of distribution convergence.
The upfront has changed with the media environment, the buyer added. “All of these media sellers understand that the future is not just linear or not just streaming. It is audience first and being able to find that strategic audience across the entire pool of their available supply — be it linear, addressable or streaming."
The effort comes as EV sales in the U.S. fail to live up to the hype. It’s a far cry from just a few years ago, when nearly every automaker poured billions of dollars into EV development while shelling out big marketing dollars to tout grand EV ambitions, including with Super Bowl advertising.
“‘Saturday Night Live’ is a cultural institution that has been etched into NBCUniversal’s storied history. For five decades, ‘SNL’ has been one of the most desired properties for marketers, and we are thrilled to have these Presenting Sponsors join us for the 50th anniversary season as we honor this iconic show,” says Mark Marshall, chairman of global advertising and partnerships for NBCU.
Sales leaders from Hearst, Gray, Scripps and Ticker explained that a holistic approach to streaming ad sales is a critical alternative to the programmatic-heavy approach adopted by tech giant competitors in the space.
TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.
“It’s still the case that every single NFL game will be shown on free, over-the-air broadcast television to the competing teams’ home markets, as it always has been,” Jeff Miller, the league’s EVP of communications for public affairs and policy, said.
An unsettling trend of putting GMs in charge of multiple markets is creeping into the industry. It doesn’t bode well for those who hope for any degree of proficiency at that scale.
Nielsen's effort to show a complete picture with its new “Media Distributor Gauge” totals all viewing from all platforms -- streaming, linear and otherwise for media companies. But some elements seem to be out of the frame.
Despite twin Hollywood strikes that ground TV and film production to a halt, the top broadcast networks delivered about as much ad reach during the 2022- 23 TV season as they did the prior year, according to measurement firm iSpot.
Automotive News asked five auto finance experts to share their thoughts on these challenges and what affordability constraints might mean for the months ahead.
A media advertising sales professional whose resume includes stints as SVP/GM for Entravision/Orlando and since March 2022 has served as President/GM of two TEGNA stations in Connecticut has been named VP/GM of Nexstar Media Group’s home for The CW in Houston
Select games from a Major League Baseball Partner League that operates in nine states and one Canadian province are coming to over-the-air broadcast TV stations across the Midwest and to three local sports networks recently launched by Gray Television.
This report explains the history, current status, key players, and business prospects of ATSC 3.0, with a special focus on its implications for advertisers and media buyers.
Some of broadcasters’ diginets have greater reach than many cable networks and are attracting general market advertising as well as original, first-run and off-network syndicated programs.
Now the league, whose media rights package expires in 2025, must capitalize by making sure fans can easily follow the players they grew to love during their collegiate careers.
With a nearly triple-digit days’ supply, Nissan is letting its retailers advertise vehicle prices below invoice for the first time since before the pandemic. Dealers can market nearly the entire 2024 model year lineup at up to 10 percent below invoice, Nissan said last week. The aging Armada may be advertised up to 15 percent below invoice.
Tegna on Thursday appointed David Loving president and general manager of KHOU (CBS) and KTBU (Quest) in Houston, effective May 20. Loving was most recently president and general manager of Tegna’s WOI and KCWI in Des Moines, Iowa.
Local broadcast TV advertising remains an indispensable tool for brands looking to make a splash during this special occasion. Businesses looking to craft a Mother’s Day marketing strategy would be remiss to overlook the power of local broadcast TV.
There has been a lot of debate over the years regarding consumer audience measurement across platforms, across providers, across different types of video, etc.
Both groups’ local stations have hopped on the NEXTGEN TV bandwagon, as have two of the market’s biggest Spanish-language television stations and its PBS Member station, too.
She served as the VP of sales for both Hearst Television and Post-Newsweek Stations. She was the first general manager at WKMG Orlando, Fla., and the general sales manager at WFSB Hartford, Conn., and KPRC Houston.
Hearst Television on Monday promoted Nick Radziul, who has played a key role in expanding the company’s distribution relationships and advocacy efforts, to executive vice president.
Viewers have watched more than 456 billion minutes ofCBS entertainment, news and sports programming across the Network, Paramount+, Pluto TV and theCBS app from Jan. 1-April 21, 2024. That’s 30% higher than the total time spent with Netflix originals and +231% higher than with originals on all other streaming competitors combined*.
The local TV station network affiliates groups have been petitioning the FCC to amend its regulation regarding the classification of virtual MVPDs which stream video content over the Internet instead via traditional cable to subscribers.
Leo MacCourtney, a longtime television industry leader who has served as President of Katz Media Group's Katz Television arm since 2012, is retiring. His final day in the role is June 30, at which time the company's Chief Operating Officer, also at Katz Television for 12 years, will assume MacCourtney's role.
The media industry is in the midst of unprecedented change, and this focus on noncompetes is pulling attention from solving more pressing problems. Creative, intelligent, and motivated employees are needed to figure out what’s next. People who are afraid to take risks won’t be part of the solution.
The regional sports network that airs Pittsburgh’s MLB and NHL teams is launching a direct-to-consumer streaming service, the latest to take the step as more fans cut the cord.
Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of digital video, including connected TV.
“We are very proud of this partnership with LG, which has launched all of our Local Now FAST channels to millions of viewers,” said Byron Allen, founder, chairman and CEO of Allen Media Group. “Local Now is the largest local news streamer in the country and our vast footprint of channels powered by proprietary technology and journalism delivers unmatched quality local news and entertainment in every market throughout America.”
The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker.
After several weeks of quiet, the level of political advertising has begun to pick up. And that has put 2024 back ahead of 2020 spending levels, according to AdImpact. Its ad tracking shows $2.28 billion has been spent in the current political cycle, exceeding the $2.15 billion spent at this point four years ago when the primary season drove much of the early spending.
According to a recent Pew Research Center survey, a resounding 86% of U.S. adults believe that small businesses positively influence the country’s trajectory, surpassing even revered institutions like the military and churches.
The introductions of HDR and Dolby Atmos immersive sound to coverage of the Kentucky Derby are among the group’s latest technical additions that also include new interactive and streaming services for viewers.
Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.
Spanish-language media and content company TelevisaUnivision has signed off on a new partnership that brings a new “retail media experience” to consumers of its content on both linear and streaming platforms.
Journalism programs at colleges and universities need to improve and modernize, and stations need to make the jobs more appealing, while also offering better onboarding and training for those with little or no experience.
E.W. Scripps today appointed James Galindo station manager for KERO, its ABC affiliate in Bakersfield, Calif. As station manager, he will lead the day-to-day operations and serve as director of sales.
Fresh off a historic WNBA draft night and broad fan excitement for one of the league’s most successful franchises, the Indiana Fever and Tegna today announced a partnership to broadcast select Fever games during the 2024 season. Seventeen games will be shown for free over the air on WTHR or WALV, Tegna’s NBC and MeTV affiliates in Indianapolis.
Black says before becoming WJZ’s news director, she was the managing editor for several decades and during that time, “one of the things I did was make sure that I had a big breaking news plan. Part of that plan was making sure you had a crew that you could contact at any hour of the day, and they will mobilize,” Black says.
In this role, Porter will partner with the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming, digital and linear platforms.
This year's NAB Show represented a bit of a turning point for the standard, as an impressive stack of new partnerships, product launches, and viewing-facing features were announced - the sheer volume of which hints at real momentum in the months ahead.
Although live sports continue to see more exposure on streaming networks, linear TV still dominates among brands when it comes to sports programming, securing 90% of all advertising placements, according to SponsorUnited.
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
Jacobs told the audience at NAB that “local” needs to go far beyond things like the news, sports and weather, and that those who fail to embrace that understanding aren’t truly fulfilling their mission.
Michael Newman, Graham Media Group director of transformation, says: “Bitmovin is a well-known player in the video streaming industry and our top choice for a technical partner as we seek to expand our audience reach by offering game-changing viewing experiences powered by high-quality streams that drive viewing engagement.
In the past 12 months, ATSC 3.0 has been launched in New York, Chicago and Philadelphia, bringing at least 75 percent of U.S. households within reach of NextGen TV.
The project “will deliver an invaluable overview of a market in transition, as industry participants work to improve existing offerings, develop completely novel solutions to market needs, invest in pioneering new products and services, and look to leverage new technologies to support the market.
Lawrence Yoon, a media analyst at Bernstein, emphasizes that despite the rise of digital media, linear TV remains the primary channel for mass marketing and a crucial asset for traditional players.
The initial six stations are WNBC (NBC) and WNJU (Telemundo) New York, KNBC Los Angeles, WCAU in Philadelphia and WTVJ (NBC) and WSCV (Telemundo) Miami.
eMarketer reports that Nielsen will be the primary currency this upfront season. For all its faults, Nielsen’s legacy panel-based currency is entrenched. It’s the only one of the three options Nielsen will offer that’s currently accredited by the Media Rating Council (MRC).
Local television station owners including Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and the E.W. Scripps Co. have invested in the ATSC 3.0 Framework Authority, whose Run3TV platform can provide detailed data about over-the-air broadcast viewership.
Despite the gloom and doom about linear television, advertisers still aren’t ready to shift a lot of ad dollars to streaming. The iSpot survey found that 27% of advertisers plan to spend either a bit more or much more during this year’s upfront, compared to last year.
The women's NCAA College Basketball Championship topped a new record with 18.7 million viewers in early Nielsen TV-measured viewing -- the highest ever for a women's U.S. basketball game and best ever for a college or pro, men's or women's basketball game since 2019.
Five of the stations that will appear on Frndly TV are owned by E.W. Scripps. Frndly previously made a deal to carry Scripps multicast networks including Bounce, Ion, Grit, Laff and Court TV.
NBCUniversal said it has sold $1.2 billion worth of advertising in the Paris Olympics and Paralympics, putting it on track to be the gold medal winner for most ad revenue ever generated by an Olympic Games.
The National Association of Automotive Dealers says local car dealers spent four percent more on advertising last year, with dealers spending a combined $8.9 billion. That was a $330 million increase compared to what was invested on marketing a year earlier, and an increase of $1.4 billion from the low point in 2020.
“Fast-growing audiences are watching at a high clip, and subsequently, women’s sports programming is in the ranks with some of the highest rated broadcasts overall,” said Denise Ocasio, Executive Director of Investment, GroupM US. “Advertising alongside women’s sports works.”
It’s a good time to be in the women’s sports business, and during the upcoming upfront, the E.W. Scripps Co. will be pushing its WNBA and NWSL franchise nights as a way to get more advertisers spending more money on Ion and its other television properties.
The implosion of the regional sports network business has allowed local broadcasters to step into the breach with live local pro-sports telecasts. “It’s a revamped approach to how these games are being distributed — you have increased viewership and increased value for your ad inventory with the [broadcast] business model,” Berke said. “Then you add streaming in to maintain your revenue growth and the value of the franchise going forward.”
As anticipation builds for the upcoming Summer Olympics in Paris, NBCUniversal has unveiled plans for an extensive live coverage bonanza, featuring over 200 hours of action-packed programming.
What can station and station groups do to get more political dollars? Steve Passwaiter’s advice is to play the long game. “Attention means money. There’s a big opportunity this year from the local market down ballot contests.”
If television wants to again attract the best and brightest, as well as retain the best of our current work force, the industry must offer a future that young people can get excited about. That will only happen if one leader steps forward and decides to create that future.
The $14 million fall ad buy from Rosen comes after Cook Political Report moved the race, which could determine control of the chamber, to a toss-up on Wednesday.
The JIC aside, currency providers agree they need more first-party data to ensure they have statistically significant and consistent forecasting capabilities for streaming campaigns.
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising - with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Those assigned to cover what Scientific American has dubbed “The Great American Total Solar Eclipse of 2024” will have a few tech, organizational and distribution improvements to enhance their coverage and reach viewers.
WISH and WNDY Indianapolis will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 11th year in a row. Fans will have a free over-the-air option to watch all 20 matches this year, including the 17 home games at IU Indianapolis Carroll Stadium.
ONE Media’s Jerald Fritz says that NextGen broadcasting provides new essential tools for broadcasters to serve their viewers as well as generate new revenue streams. He thinks we need to fast track the effort to bring that to the market.
The U.S. Joint Industry Committee (JIC) this morning announced Comscore and VideoAmp have received full certification as a transactional currency for the U.S. advertising marketplace.
Just as rural and disadvantaged urban households have been sustained by the Affordable Connectivity Program (ACP) support, the program has also benefited broadcasters and digital content purveyors, which have been able to reach larger audiences with their video content. At the same time, however, the digital divide has shifted—today the digital divide is as much about content affordability as much as it is internet access.
The board of directors of ATSC, the broadcast standards association, has named Dr. Paul Hearty of Samsung Electronics as chair of the ATSC technology group that oversees the ATSC 3.0 suite of standards.
This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations
In last week’s TV Tech Summit keynote, NAB President/CEO Curtis LeGeyt discussed NextGen TV, diversity and concerns over how generative AI could impact local communities.
CBS retained Gray Television’s in-house news research and consulting group, Strategic Insights & Activation Team (Strat Team), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations. The first-of-its-kind partnership began on April 1.
Scripps, like other station groups, is capitalizing on sports teams’ desires to maintain broad local coverage, in this case with new deals involving the NHL’s Las Vegas Golden Knights and Phoenix Coyotes. Other recent high-profile local station sports partnerships include Tegna’s with the NBA’s San Antonio Spurs, Dallas Mavericks and Milwaukee Bucks, and Gray Television’s with that league’s Phoenix Suns, Atlanta Hawks, and New Orleans Pelicans.
The Elite Eight game between NC State and Duke produced the largest audience for an Easter Sunday telecast on any network in 11 years. The Wolfpack’s 76-64 victory over the Blue Devils in the South Region final averaged 15.1 million viewers on CBS, according to Nielsen.
With projected 2024 political ad spend estimates ranging from $10-$16 billion, Passwaiter notes that there's already big money having gone to Senate races, such as the $200 million spent in Ohio on Democratic incumbent Sherrod Brown and several Republican candidates.
A record high 39% of US consumers said they were considering purchasing life insurance within the year, per a 2023 Limra study. To capitalize on the opportunity, insurers must understand who their prospects are, how to reach them, what they want, and what’s preventing them from pulling the trigger.
NextGen TV has been on the air in Detroit for more than three years. At this point, not too many people are tuning in, but broadcasters there are using the market as a laboratory, testing features and getting ready for when more viewers are paying attention.
Gray Television today announced a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audiences in at least 34 markets across the United States. The first AFL games on Gray’s television stations will air on Saturday, April 27, and continue for the 10-week 2024 AFL season.
Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana's only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.
Local broadcast television is still the primary and preferred way viewers watch sports. That’s the leading conclusion from a TVB-commissioned 5,000-respondent sports survey conducted by Dynata that identifies the top media platforms Americans are using to watch or listen to sports — including traditional linear media, streaming and digital platforms.
Speaking at the ANA Media Conference, Trisha Ripperger, CMO of the Tom Wood Group, a Midwest dealer group, noted that the company’s target is people 45 and up. So the dealership group focuses on local TV, though Ripperger said she sets aside 10% of the budget for connected TV, largely to reach younger buyers with an eye toward long-term brand building.
The U.S. ad market expanded at its greatest rate in nearly two years in February -- increasing 10.4% over February 2023, according to the latest monthly installment of Guideline's U.S. Ad Market Tracker.
Leagues like the WNBA and the National Women’s Soccer League have recently signed new television rights deal and are open to new sponsorship opportunities. Women’s college basketball drew a huge audience when Caitlin Clark of Iowa broke the college scoring record. Nearly all categories that currently advertise in men’s sports could sponsor women’s sports as well.
Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.
Despite the ability to deliver more personalized content promotions online, linear TV appears to be more effective at introducing new content via its promotional strategies than streaming services have been where users are relying more on external recommendations. The inability to connect consumers with the content they like is contributing to churn, according to Hub.
Through the first five days of NCAA “March Madness” averaged 9.0 million Nielsen-measured across CBS, TBS, TNT, and TruTV, according to the NCAA -- the best results ever for the tournament over that period. Thursday's first-round game average of 8.5 million viewers was up 1% from a year ago (8.4 million) -- the most-watched opening day of the first round since 2015.
U.S. ad industry revenue should grow a bit more this quarter and year than previously expected thanks to improved economic conditions and forecasts, Madison and Wall’s Brian Wieser said in a new report. The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.
Steve Lanzano, president and CEO of the Television Bureau of Advertising (TVB), the broadcast industry trade association, projected political campaigns would deliver a $10.2 billion infusion into the media economy, more than 10% higher than the last presidential cycle.
A U.S. District Court judge in New York has ruled in favor of Nexstar, dismissing DirecTV’s assertions that the broadcast TV station owner engaged in actions in violation of U.S. antitrust laws.
Chastity Scott, WFXG general manager, said: “Chris brings over 20 years of experience in the news business. He is a proven leader who has a knack for creative thinking. Chris is a well-respected and empathetic leader.”
The 2024 Election Toolkit assets help broadcasters serve their communities in the lead-up to Election Day on November 5. The toolkit includes information on identifying false statements online, examples of broadcasters’ work combating misinformation, voter registration resources and guides for finding local polling places.
Programmatic buying, a way to reduce friction and automate many aspects of the ad process, is coming to the Olympics for the first time this summer with the Paris Games. Through a partnership with The Trade Desk, NBCU is opening up private marketplace, biddable access for advertisers, from the U.S. Olympic Trials to the Olympic and Paralympic Games.
Comscore’s system for measuring national and local household-level TV viewing has been accredited by the Media Rating Council. At a time when measurement companies are scrambling to offer alternatives to Nielsen, which has dominated the TV ratings business, Comscore becomes the first to win what is considered the industry’s Good Housekeeping seal of approval for a methodology that employs big data from set-top boxes and smart TVs to analyze the current more fragmented viewing environment.
In the past two weeks, $109.1 million in political ads have been tracked. AdImpact says it continues to see strong spending in the competitive U.S. Senate races where local broadcasters typically pull in more ad dollars.
Local media leads truth and accuracy in Washington state, according to a recent statewide media study, conducted by SmithGeiger for the Washington State Association of Broadcasters.
Consumer spending is expected to reach a total of $22.4 billion on Easter (March 31) this year, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest in the survey’s history, after last year’s record-setting $24 billion when the holiday fell nine days later in the year.
Sean McNamara is the new news director at KDVR and KWGN, Nexstar’s Fox and CW affiliates in Denver. McNamara joins from WDAF, Nexstar’s Fox in Kansas City where he was the news director since 2019.
The takeaway for broadcasters is linear TV and websites work well together in serving the public and advertisers alike. Just as important is the effect the combination has on reach. Combining the reach of broadcast websites and broadcast television extends total reach by 4%.
With March Madness just around the corner, Edo’s “Women’s Sports TV Outcomes Report” highlights the growing opportunity for advertisers in women’s sports programming.
The Broadcasters Foundation of America announced the recipients of the 2024 Leadership Awards. Leadership Awards are given annually in recognition of career contributions to the broadcast industry and the community at-large.
Consumer spending bounced back in February from a January dip, with a little help from leap day. But sales still registered good gains even after correcting for that extra spending day.
ABC's “The 96th Academy Awards” telecast grew 4% to 19.5 million viewers, according to Nielsen, over last year. The event also posted the strongest results in four years. Nielsen says the show earned a 3.81 rating among adult 18-49 viewers.
While Biden and Trump are pulling all the focus, presidential campaigns aren’t driving most spending on TV stations this election year. Instead, down-ballot Senate, House, gubernatorial and other campaigns, and issues such as immigration and abortion are what will be bringing in the bucks.
There is every reason for advertisers to lean into their DEI goals and prioritize fair representation. While including multicultural and diverse talent in ad creatives is extremely important, it's only one of many steps that advertisers should take to ensure that they are actually reaching diverse audiences effectively.
Senior Biden campaign officials rolled out a $30 million TV and digital ad buy as part of an aggressive attempt to capitalize on the momentum from the State of the Union address.
Jamie Novogrod has been named assistant news director for KNBC and Telemundo 52 (KVEA) in Los Angeles. Novogrod will report to Marina Perelman, vice president of news for NBC4, and Mike Gaytán, vice president of news for Telemundo 52. His first day with the stations will be Monday, March 11.
New light-vehicle sales for February 2024 exceeded expectations. February 2024’s SAAR totaled 15.8 million units, up 6.3% from February 2023 and up 6% from January 2024, which had seen a 10-month low.
Does TV still influence consumers? Yes, according to TV advertising association, TVB. It says local TV news programs are the most trusted -- slightly more than network TV news networks.
Global advertising and marketing spending totaled $1.631 trillion in media. For 2024, that will be even higher, as PQ Media projects total media spending will grow “at a more robust” 7.7% in 2024.
TV and radio industry leaders gathered at New York’s Plaza hotel Monday to celebrate the careers of two of their own and to remind the industry of one of its most beloved charities. Jordan Wertlieb, Hearst Corp. EVP and COO, took the center of attention as recipient of the Broadcasters Foundation of America’s 34th annual Golden Mic Award.
The U.S. has once again begun increasing its share of global advertising and marketing spending, according to a just-released forecast from the media economists at PQ Media. This year, PQ projects the U.S. will account for a 39.7% share of the global marketplace, up more 38.6% share in 2018.
Ford Motor Co reported a 10.5% rise in U.S. sales for February, helped by sustained demand for family crossover SUVs, pickup trucks and hybrid vehicles. Sales of its SUVs were up about 22% to 76,403 units.
Broadcast stations are looking to keep more of their distribution revenue by changing the way they pay networks for programming — especially sports — to a variable payment model from a fixed reverse-compensation fee.
TEGNA-owned WFAA-8, the ABC affiliate in Dallas-Fort Worth, shared the news that it will serve as the originating station for Dallas Mavericks telecasts.
Nexstar Media Group filed the action in the U.S. Court of Appeals for the Fifth Circuit, faulting the Federal Communications Commission for freezing or tightening TV station ownership rules in disregard of controlling law that points to deregulation as competition to broadcasting takes hold.
Comscore said that it reached a multi-year agreement to provide local cross-platform measurement for Tegna in all of the 51 markets where Tegna has television stations.
Television is the most important influencer at all stages of the purchase funnel, and holds true across all key age groups and ethnicities. That’s a key conclusion from the TVB’s just-released 2024 Purchase Funnel Study, conducted by GfK for the association.
Increased incentive spending, a sharp rebound in inventory and demand for hybrids helped five of the seven automakers still reporting monthly sales to post solid gains in February, even as a few brands slipped.
The DVR specification is designed to work in concert with A3SA’s earlier established Broadcaster Encoding Rules, which govern how broadcasters can use the A3SA security technology with ATSC 3.0 content that is simulcast with corresponding ATSC 1.0 content, allowing viewers to decode and record broadcasts, make unlimited copies without expiration dates, and use common features like pause, rewind and fast-forward. The A3SA Encoding Rules also prevent downgrading of picture quality when connecting to legacy television sets.
Carmona, an award-winning professional with more than 15 years of experience in local media, has been an integral part of Telemundo Las Vegas since 2016. In her new capacity, she will oversee the station’s news content and operations, guiding the cross-platform news team to deliver the most relevant local coverage to the community.
In releasing the Broadcaster’s Policy Agenda, the NAB also highlighted the importance of the industry. It noted that 97% of all Americans watched or listened to a broadcast TV or radio station, that 2.52 million jobs were created by the broadcast industry, and that 63.4 million Americans access broadcast TV via an antenna.
Starting on May 15, the Atlanta Dream‘s non-national exclusive games will air locally on WPCH-17 “Peachtree TV” and across the region on the network. “We are thrilled to partner with Gray Television to get the Atlanta Dream into even more households across our state and the Southeast region,” Dream President and Chief Operating Officer Morgan Shaw Parker said. “We believe that 2024 is going to be the most exciting season yet for the Dream. The atmosphere inside our arena is the best in the WNBA, and we are excited to have a television partner who can help us bring that experience to an even bigger audience.”
A newly created position of Chief Growth Officer has just been filled at broadcast TV station ownership group TEGNA by Tom Cox. With his promotion, Daniel Spinosa will rise from Chief Financial Officer at Premion and will now serve as its President, reporting to Cox.
2024 has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline's U.S. Ad Market Tracker. Sequentially, January was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023.
Nielsen will be providing clients with second-by-second reporting with the option for advertisers/agencies to maintain C3/C7 ACM metrics. During the past few years, second-level measurement has gained traction with publishers and media agencies executing TV buys using data sourced from alt currency firms including VideoAmp, iSpot.tv and Comscore.
Total U.S. TV station advertising revenue -- core national, local advertising and digital-- is expected to climb 14% to $24.8 billion this year, according to S&P Global Market Intelligence
A new 2024 analysis from S&P Global Market Intelligence’s Kagan unit finds that the U.S. broadcast station industry is expected to reach $36.68 billion in total advertising revenue in 2024. This represents an 8.4% increase from $33.84 billion in 2023. The local ad market for broadcast television continues to be stronger than the national side of the spot ad business for 2024.
“Providing access to games has always been our top priority,” said Dallas Mavericks CEO Cynt Marshall. “We are thrilled to work with additional Tegna stations to bring more fun and excitement to our MFFLs [Mavs fans for life] across Texas.” The move comes as more teams are putting games on broadcast because regional sports networks on cable are losing subscribers because of cord cutting.
Advertisers can optimize digital ads alongside linear campaigns in flight. “Comscore has delivered a true cross-platform solution that measures audiences at the hyper-local level, enabling our clients to advertise nationally and optimize locally," Comscore chief commercial officer Steve Bagdasarian said.
Record expenditures expected in the fight for control of the White House and Congress. One of Ambassador Haley’s SuperPACs, the SFA Fund, leads all Republican presidential advertisers in mid-February and has so far laid out more than $50 million across CTV, broadcast TV, cable/satellite TV, radio, Facebook and Google. President Trump’s primary SuperPAC, Make America Great Again, has spent about $40 million. All that SuperPAC spending at open rates makes local cable, radio and TV owners happy.
Ad Fontes Media, which rates news for bias and reliability, has integrated its rating data with The Trade Desk’s programmatic buying technology. The arrangement allows advertisers to direct their ad spend dollars toward worthy journalistic sites, while screening out partisan, AI and clickbait websites, the firms say.
Introducing Coyotes Central, a creation of streaming company Kiswe and the division of The E.W. Scripps Co. led by Brian Lawlor. The partnership “heralds a new era” for the Arizona Coyotes, as it brings all locally broadcast games of the team “directly to fans across Arizona.”
The Chief Financial Officer of Gray Television has notified the company co-led by Pat LaPlatney and Hilton Howell Jr. that he will voluntarily retire — but not until after 2025
Amid an industry-wide slowdown in electric vehicle demand, Ford’s EV sales fell 11 percent in January. “We are adjusting pricing for 2023 models as we continue to adapt to the market to achieve the optimal mix of sales growth and customer value,” Ford said in the statement.
The two startups are burning through cash as they pivot to higher volume models. Rivian plans to launch its R2 platform for more affordable vehicles at an event on March 7, and Lucid plans to launch its Gravity crossover this year, tapping into the bigger utility market after lackluster demand for the Air.
The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set just last year when the Chiefs mounted a second half comeback to defeat the Philadelphia Eagles in front of 115 million viewers. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing.
Nexstar Media Group has named Chris Pruitt vice president and general manager of its broadcast and digital operations in Springfield, Mo. (DMA 73), responsible for the long-range planning and day-to-day operations of KRBK (Fox), KOZL (MNT), Ozarksfirst.com, and their related digital and social media channels.
Despite years of talk about a multi-currency TV measurement world, Nielsen has done a good job of ensuring it remains the dominant player in the U.S. market, even if it has meant cutting more favorable deals for networks that long labored under onerous multi-year contracts.
Audience measurement and consumer intelligence company Nielsen has secured a multi-market renewal with Morgan Murphy Media, the Madison, Wisc.-based television and radio company.
Despite the unquestionable growth of these platforms, television remains a vital source of news, entertainment and ad content. The findings of a new TVB survey reveal broadcast television offers the broadest reach of any media platform and that people spend more time watching linear TV than other alternatives. Local TV news also is regarded as the most trusted source of news when compared to other platforms—even among streamers.
A lot of people reported having issues with Paramount Plus live-streaming the Super Bowl. By the very nature of bandwidth concerns, server requirements and other aspects of the technical side of streaming live sports, these Super Bowl woes are just further evidence that cord-cutting isn't necessarily the optimal way to watch live sports.
Add a Gray Television broadcast television station serving Cleveland to the list of free-to-air offerings that will be bringing regular-season National Basketball Association games to fans across the local viewing area without the need to pay to view it. The company’s affiliate for The CW Network in Cleveland, WUAB-43, is teaming up with the Cleveland Cavaliers for five home games.
The receiver joins the roster of some 100 NEXTGEN TV products expected to be available this year for consumers interested in upgrading to receive the new services from broadcasters, coast-to-coast, NEXTGEN TV marketing organization Pearl TV shared on Tuesday.
