Industry News

Industry News
Bain & Co.’s latest forecast predicts a year-over-year sales growth of about 5%, surpassing the consultancy’s overall holiday sales growth estimate of 3% for the entire season.
TV stations can ride the thermals of genuine community connections and smart strategic reporting partnerships to success in 2025.
In the wake of the catastrophic impact of Hurricane Helene and the impending severe Hurricane Milton, the Broadcasters Foundation of America has taken immediate steps “to make sure every broadcaster who qualifies for emergency aid receives it and receives it quickly.”
In addition to continuing to lead the sales team, he will partner with Regional GM Johnny Green in overseeing the station’s day-to-day operations across departments.
Donations will go to aid several charitable organizations assisting victims of the storm, including the American Red Cross, United Way and the Salvation Army, among others.
According to the survey, 90% of Americans believe shopping at local businesses positively impacts their communities, with 65% wishing they could support these businesses more frequently.
Ana Lastra has been promoted to the KPRC 2 Houston news director as of September 2024 from the newly created position of Manager of Content and Coverage she has held since July.
The Broadcasters Foundation of America is delivering emergency financial assistance to qualifying colleagues in the radio and TV industry who have been hit hard by Hurricane Helene.
Hearst ABC affiliate KMBC Kansas City today announced the 2024 class of inductees into its Hall of Fame. The station established the KMBC 9 Hall of Fame last year as it celebrated 70 years of broadcasting. This year’s inductees are Bev Chapman, Paul “Dino” Dinovitz, Gerold Golden, and Shannon Hart.
The Ohio Association of Broadcasters has named Chad Budreau president, effective Dec. 9. He brings more than a decade of association leadership experience and a background in broadcasting.
Panasonic announced its return to the U.S. retail TV market with the launch of OLED and mini-LED sets that will also include support for ATSC 3.0 (aka NextGen TV).
Laura Long is stepping down from KNOE Monroe, La., today while Rick Dean will leave KXII Sherman, Texas, on Dec. 31.
CIMM announced that 15 new members have joined the organization since March 2024. They have also appointed Evan Cohen SVP of projects and strategic initiatives and promoted Tameka Kee to SVP of programming and operations.
In a filling with the U.S. Securities and Exchange Commission late Friday afternoon, the television broadcaster said the decision to eliminate the Chief Revenue Officer position was made out of a desire to streamline its operations.
A study from global media platform Teads found advertisements bought against traditional news content can help drive brand awareness and increase trust among consumers, with researchers finding a strong correlation between ad awareness and upper-funnel brand outcomes.
Gray Media said that its local television stations have raised more than $290,000 for Hurricane Helene response efforts, and Gray itself will donate an additional $50,000 to the relief fund. It said the money raised “will provide immediate aid as well as long-term assistance for residents impacted by the deadly storm system that took the lives of more than 200 people and left a path of destruction across six states.”
An analysis of 173 brands—those of which measured website traffic before TV campaign launch—found that upon TV campaign launch, the average advertiser saw an immediate influx of over 300,000 website visitors.
General Motors’ U.S. light-vehicle sales dipped 1.9% in the third quarter, with mixed results across its brands. Chevrolet saw declines in most models, but Cadillac posted its first year-over-year increase in a year, and GMC had its strongest third quarter since 2005.
Franchised car dealers ramped up their advertising efforts in the first half of 2024, spending 4% more than last year, according to the National Automobile Dealers Association (NADA). Dealers collectively invested $4.46 billion on ads from January through June, the highest since the first half of 2019, before the pandemic disrupted the auto industry.
The broadcast network debut of WWE’s weekly show featuring developmental talent averaged 895,000 viewers from 8-10 p.m. That is up 44% compared to last week’s episode, which aired on USA Network.
KONG will air 55 exclusive games along with another 17 games to be simulcast on KING during the 2024-25 NHL season. Both stations will also air Kraken Home Ice, a new weekly magazine show, premiering Oct. 5.
Dappier, an AI-powered content syndication platform, today announced a partnership with Morgan Murphy Media, a local media company with a 134-year legacy of innovation. This collaboration, the companies say, “aims to revolutionize how local news organizations monetize their content and integrate AI technologies, addressing a critical gap in the evolving media landscape where AI queries are becoming the new currency for ad impressions.”
The company’s announcement comes as brands throughout the auto world report sales that have fallen in September and the third quarter, as consumers fret about high car prices and borrowing costs.
Holiday spending is expected to hit a record $1,638 per shopper this year, a 7% increase from last year and 15% higher than 2022, according to PwC’s latest report.
In South Bend, Ind., CHSN will air on WNDU-16.2, “with overflow on Channel 16.4.”
The automaker said it will provide a free Ford Charge Station Pro bidirectional home charger, which retails for $1,310, to buyers and lessees of the F-150 Lightning, Mustang Mach-E and E-Transit commercial van during Q4 as part of a new program called the Ford Power Promise.
The outage reinforced the need for broadcast media services in an emergency situation.
Hearst Television’s ABC affiliate KOAT Albuquerque, N.M., will host a Commitment 2024 debate Monday, Oct. 14, with the candidates for the U.S. Senate: incumbent Democratic Martin Heinrich and Republican Nella Domenici.
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) increased by 1.6 points to 38.3, a notable improvement in confidence over the past two weeks following the Federal Reserve’s decision to cut interest rates by 50 basis points at its September meeting.
Data and measurement company Inscape and local video advertising provider Locality said they are working together to provide marketers with unified linear TV and streaming measurement for national and local audiences.
From combating misinformation to funding AI innovation, here’s an overview of the United Nations’ new “Governing AI for Humanity” report and its potential impact on broadcast and local news organizations.
He’s leaving WJAX and WFOX on Dec. 31 after 10 years in Florida and 35 in broadcasting.
Nexstar Media Group today announced that its television stations serving Indiana will host an exclusive live multi-market telecast of a debate featuring the candidates vying for governor. This one-hour debate will take place on Oct. 2 at 7 p.m. from the WXIN-WTTV studios in Indianapolis and will be broadcast live across the state. The leading candidates for Indiana governor have agreed to participate: Mike Braun (R) and Jennifer McCormick (D).
ITN Networks, a provider of automated activation technology for local TV, has launched the ITN-SSP, a linear TV supply-side platform (SSP). The platform leverages ITN’s internal media management software, developed over years of investment and learning. “It provides industry professionals with the most robust direct local linear TV selling tools ever available to sellers,” the company says.
A new study by Oliver Wyman, commissioned by the National Automobile Dealers Association (NADA), suggests that traditional auto dealership franchises may be the most cost-effective method for selling cars, despite the rise of hybrid and direct-to-consumer models popularized by Tesla and other startups.
“We expect 2025 to be better than 2024 [in terms of spending on core categories],” says Nicole Ovadia, VP of forecasting and analysis at BIA Advisory Services. “We expect interest rates to come down and that will help with real estate and auto. We’re also expecting uncertainty in the marketplace to be gone once we’re post-election. All of the political noise will be gone from the airwaves. In general, we expect things to open up economically and for there to be more positivity.”
Former President Donald Trump and Vice President Kamala Harris have agreed to do separate town halls for Univision, as both candidates compete for undecided Hispanic voters. Trump will appear at a town hall on October 8 from Miami and Harris will appear at an October 10 event from Las Vegas.
The data will provide advertisers with insights into how well exposure to messages on linear TV, streaming and digital channels creates consumer activity, including sales.
The Coalition for Innovative Media Measurement said it will incorporate The Attention Council as a working group within CIMM.
Viewing across NBCU properties grew substantially compared to July, with the NBC broadcast network rising by 62 percent.
American consumers are expected to spend $11.6 billion on Halloween in the coming weeks, buying costumes, décor and candy. That represents a decline of 5% from last year’s $12.2 billion, according to the National Retail Federation.
NBC’s KNTV (NBC Bay Area), KSTS (Telemundo 48) and KQED-FM will host a live, one-hour debate between former San Jose Mayor Sam Liccardo and State Assemblymember Evan Low on Wednesday, Oct. 2, at 7 p.m. PT.
Liz Roldán is leaving her news director position with KHOU 11 Houston and TEGNA on October 4, 2024.
TelevisaUnivision said it named Daniel Alegre as CEO, effective immediately, replacing Wade Davis, who becomes vice chairman of the board.
Justin Halverson has been named vice president of sales for NBC 7 San Diego (KNSD) and Telemundo 20 San Diego (KUAN).
Frank, a 13-year CBS News veteran, will oversee all internal and external communications for CBS News, CBS Stations, syndication, talent, programming, first-run syndication and division strategy, reporting to Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures; and also Chris Ender, CBS executive VP of communications.
 While the Presidential race may be too close to call, there IS a clear winner when it comes to total advertising dollars booked by both campaigns from Sept. 3 through Nov. 5, with Democrats outspending Republicans two-to-one.
Tegna Inc. today said that Lynn Beall, executive vice president and chief operating officer of media operations, will depart from Tegna in mid-2025.
WGBA, an NBC affiliate in Green Bay, Wisconsin, said it named Bob Schaper was news director, effective October 28.
Longtime communications executive Mike Nelson is leaving his post as SVP Communications for CBS News, Stations and Media Ventures.
Tim Wieland, president and general manager of CBS’ KCNC Denver, has been promoted to regional general manager at CBS News and Stations, Jennifer Mitchell, president, CBS Television Stations (West and Midwest) said on Wednesday. In his expanded role, Wieland will move to Los Angeles to oversee KCBS and KCAL, while also maintaining oversight of KCNC.
The presidential contest has entered the home stretch. Last week’s debate might be the only one, but the ad contest between former President Donald Trump and Vice President Kamala Harris is a nearly constant presence nationwide and especially in swing states.
NBC Universal’s presentation of the 2024 Summer Paralympic Games grabbed an average audience of 15.4 million viewers during its two-week run.
The Nexstar Media Group-owned broadcast TV station serving the Hampton Roads region of Virginia will serve as the host for the October 2 debate between the Republican and Democratic candidates for U.S. Senator from the state.
The rights deal will distribute Pelicans games free over-the-air to more than 4 million homes across multiple states.
Sunday’s show, hosted by Eugene and Dan Levy on ABC, averaged 6.87 viewers in fast national ratings from Nielsen, including out of home viewing.
Green Jr. will take on a new role of general manager and president of New York and CBS Boston’s WBZ-TV (Channel 4), CBS told WBZ employees on Friday.
Local TV is expected to be up 25.4% in 2024 including cyclical events, and down 3.9% excluding cyclical events.
It ensured that ABC’s telecast of the Emmy Awards on Sunday night was available in more major markets where viewers subscribe to DirecTV’s pay service.
The linear over-the-air station package will be distributed in 22 Gray Media markets in the states of Missouri, Illinois, Kentucky, Indiana, Iowa and Tennessee and via third-party broadcast partners in markets outside of the Gray footprint. As part of the agreement between The Valley and Gray, the men’s and women’s basketball content will be produced and distributed by Indianapolis-based Tupelo Honey, owned by Gray.
As broadcasters navigate the final months of what is sure to be a contentious election season, being local has its advantages. Surveys have shown that Americans trust local outlets more than national media. But during the past several years news executives say they are seeing that gap erode, and that is leading to more of a focus on what local radio and television stations can do to help maintain the level of trust they have long had with listeners and viewers.
A coalition of business and philanthropic leaders has raised $15 million to support newsrooms in the Los Angeles area. In addition, the group has launched a nonprofit entity called the L.A. Local News Initiative to assist them.
ABC News produced the debate, and ABC drew by far the biggest audience of any single network Tuesday night with 19.05 million viewers from 9-10:45 p.m. ET.
Since beginning her ad campaign in July, Harris ads have reached 44.4M U.S. households at an average frequency of 15.7, Samba says. That’s 41% higher than the 31.4M U.S. households that Trump’s ads have graced with a frequency of 13.9 during that time.
The FCC has issued an order that would reduce regulatory fees for broadcasters for the second year in a row. The decision follows a major push in recent years by the NAB and state broadcasting association to reduce the regulatory burden on stations.
Last Thursday’s match-up between the Baltimore Ravens and the Kansas City Chiefs was the most-watched season kickoff game in broadcast TV history, according to Comcast’s NBC Universal, citing data from Nielsen and Adobe Analytics.
The 70 or so games will reach approximately 10 million people in Texas, nearly tripling the current number of households the team can reach across the state.
AdImpact says August was the biggest month for political ad spending in 2024 so far, with $1.04 billion spent. That’s nearly double the $523 million spent during July.
Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local’s Telemundo Station Group. She starts in early October and will report to Miguelangel Lopez, regional VP of news & content for the Telemundo-owned stations in Orlando, Tampa and Fort Myers.
AdImpact says August was the biggest month for political ad spending in 2024 so far, with $1.04 billion spent. That’s nearly double the $523 million spent during July. And since Jan. 1, it has tracked $3.3 billion spent on political ads.
Toyota Motor Corp. ended a two-month decline in August, while strong demand for crossovers and hybrids propelled Hyundai and Kia to record sales. The auto industry is on track for its biggest sales volume of the year, bolstered by extra selling days and Labor Day weekend promotions.
In McKinsey & Co.’s latest ConsumerWise analysis, 41% of respondents say they are optimistic about the U.S. economy, up from 33% in the previous quarter. They plan to spend -- and even trade up -- a little more freely in the coming months, especially on essential, semi-discretionary, and discretionary items.
One of the most recognized advocates for broadcast television advertising has announced that she will retire at the end of 2024, concluding a 24-year tenure at the Television Bureau of Advertising (TVB).
Olivia Dangler has been named news director of KTVI-KPLR St. Louis. She has been news director at WDTN-WBDT Dayton, and starts in St. Louis October 7.
Around $10.7 billion is likely to be spent this year, AdImpact says, with the lion’s share going to traditional TV channels and networks.
For the fifth time in five consecutive quarterly updates, ad industry economist Brian Wieser has revised his 2024 U.S. ad spending growth outlook upward.
ABC’s station chief in Fresno succeeds Wendy Granato at ABC13.
Hyundai claims first place on iSpot’s ranking of national ad impressions for the week of August 19-25, by a wide margin, racking up 246.1 million national TV ad impressions with Summer: Add More Joy. Sports delivered the most reach, with both NFL and MLB games accounting for over 8% of its impressions.
Sally Beamer and Gerry Tabio of the Creative Resources Group tackle one of the most frequently mentioned sales challenges: Getting appointments.
Local stations need to meet audiences on their own terms, and newsrooms are drawing on their core strengths to do that.
Reuters says new vehicle sales in the U.S. are projected to rise over 4% in August from a year ago, partly boosted by the Labor Day weekend falling within the reporting period, according to a joint report by industry consultants J.D. Power and GlobalData on Thursday.
With five of the Paris Olympic Games -- July 26 to August 11 -- falling in the month, the incremental ad spending from the games accounted for six percentage points of July's growth over the same month a year ago, according to a more detailed analysis provided by Guideline.
Mediaproxy, a global provider of software-based IP compliance solutions, says it has been officially certified by the ATSC Security Authority (A3SA) to provide decryption for NextGen TV broadcasts in the U.S. as part of its LogServer compliance monitoring and Monwall multiviewer systems.
An NBC affiliate serving Boise, Idaho, has been granted FCC approval to upgrade its facility from a VHF channel to a UHF channel. It presents a win for TEGNA.
There are several different types of business trends that are important in the current environment, and Indeed has established a List of trends that might spark new ideas to take to prospects, old and new. 
The National Association of Broadcasters today announced a sweeping election preparedness initiative designed to provide broadcasters with the critical resources, tools and training needed to navigate the complexities of the 2024 election cycle. As the voice for America’s broadcasters, NAB is supporting its members as they work to deliver accurate and reliable election coverage across all platforms.
As we dive into the back-to-school shopping season, TVB's latest report concludes that TV advertising is a crucial player in influencing consumer behavior. And with the NRF predicting that this season will have the second highest spending on record, with an estimated $38.8 billion, it's more important than ever for advertisers to properly allocate their spending budgets.
Since early August, Trump’s campaign and its joint fundraising committees have invested at least $7.4 million in advertising in North Carolina, according to AdImpact figures reported by NBC News. This amount exceeds the roughly $4.4 million spent by Harris and her joint committees during the same period by about $3 million. This marks the highest expenditure by Trump’s team on ads in any swing state this month, narrowly surpassing Pennsylvania.
A year and a half into its advertising venture, Netflix has made some progress but still faces significant challenges. There’s still a long road ahead for Netflix in the advertising space.
Swing State Election News is an outgrowth of Zeam, a free streaming service affiliated with Gray Television that began last winter.
Hyundai Motor America has promoted Sean Gilpin to chief marketing officer after the exit of Angela Zepeda, chief creative officer.
With college football fans already pumped about the 2024 season, a Gray Media station serving the St. Louis market is embarking on something “new and very exciting” — a free and independent sports and entertainment network.
Two Marquette, Mich., stations — Morgan Murphy Media’s ABC affiliate WBUP and Sullivan’s Landing’s WJMN (MNT) — will soon combine resources, rebrand under a unified local news brand and expand local news coverage.
At a time when some industry insiders have begun ruminating about the possibility of another downturn, the U.S. ad market got its third quarter off on a very high note, posting a nearly 14% year-over-year expansion in July. Significantly, that compares with a nearly 7% expansion for the same month a year ago, indicating the double-digit gains aren't about easy comps, but signal material growth.
In a year of the unpredictable, where a presidential election can be rearranged in the blink of an eye, hurricanes can make their entrance in the unprecedented month of June and the economic outlook weighs heavily on consumers – audiences may wonder where to turn for consistent, reliable news.
The final night of the Democratic National Convention, buoyed by a speech from Vice President Kamala Harris accepting the party’s presidential nomination, averaged 26.2M viewers on Thursday across 15 networks, according to Nielsen.
Surveys consistently show that local TV news remains one of the most trusted sources of information for many Americans, particularly when compared to national news outlets or social media.
The just-released Household Debt and Credit Report from the New York Federal Reserve reveals that the affordability crunch for new and used autos hit dealers and subprime credit customers the hardest in the second quarter.
The new affils are WJBF Augusta, Ga.; KARD Monroe, La.; KFDX Wichita Falls, Texas; WTWO Terre Haute, Ind.; and WFXV Utica, N.Y.
As part of a deal with the Kraken and TEGNA’s King-TV, KAPP-KVEW will air all non-nationally televised games.
Broadcasters are using attribution and AI tools to keep up with their digital brethren, but continued challenges with local measurement are an obstacle, execs from Nexstar, Hearst, Graham and Veritone said at a TVNewsCheck webinar last week.
Broadcast TV viewership was up 5% compared to a year ago, with 20.3% of all time spent on TV. When measuring just the first week of the 2024 Summer Games, broadcast TV had 22% of total TV time, spurred by NBC’s coverage of the games on July 28, which grabbed 19 million viewers.
More Americans watched the 2024 Summer Olympic Games on NBC’s broadcast TV network compared to streaming platforms like Peacock, according to an analysis of viewing data by TheDesk.net.
The DNC audience was greater than the first night of the party’s convention in 2020, when it drew 19.75 million viewers. The 2016 DNC recorded 25.95 million.
“Our local grants program invests in our communities, supporting organizations that have a meaningful impact to our viewers,” said Valari Staab, chairman, NBCUniversal Local. “We’re proud to provide assistance to these outstanding nonprofits and help further their important missions, and thankful for the partnership with Comcast NBCUniversal that makes the program possible.”
Traditional prime-time programming advertising buys -- around $170 million -- will be playing a big part in the Kamala Harris-Tim Walz campaign for President and Vice President for the next two months leading into the elections, according to reports.
Scripps ups her from local sales manager to oversee day-to-day operations at its NBC-indie duopoly in Wisconsin.
ABC News has tapped Almin Karamehmedovic, executive producer of its top rated World News Tonight, as its next president. Karamehmedovic will report to Debra OConnell, president of Disney news group and networks.
The Presidential election gets the headlines, but the U.S. Senate races are more likely to benefit radio with hundreds of millions of dollars in spending and “historic” levels of ad reservations set to begin flooding the airwaves after Labor Day, according to ad-tracking firm AdImpact.
Kamala Harris and Donald Trump's teams are racing to define the vice president, burning through cash to buy TV ads at a rate that indicates both sides see August as a turning point in the 2024 election.
The media buy marks her campaign’s largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November.
For the last 12 years, he’s led the team in the Quad Cities of Illinois and Iowa. Now, he is taking the additional role of President/GM of the company’s ABC and The CW stations serving Iowa’s state capital.
Against a rough outlook for 2025, local TV managers need to be able to measure success with the efforts they make to thrive, along with adequately incentivizing the staff who make it happen.
E.W. Scripps Co. named Jeff Mulligan as station manager for it's stations in Kansas City, NBC affiliate KSHB.
A pro-Trump super PAC is planning a $100 million TV ad blitz in the lead-up to Labor Day, a massive sum as Trump moves to regain his footing in the campaign.
As electric vehicle sales fall short of expectations, automakers are revisiting their strategies, increasingly promoting hybrids to appeal to consumers who are hesitant to go fully electric.
TV ad measurement company iSpot today said it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry.
The company, which is slated to broadcast the 2025 Super Bowl from Caesars Superdome in New Orleans on February 9, has sold out all but a handful of slots of commercial inventory, according to three media buyers familiar with recent negotiations.
The company says 30.6 million people watched its daily coverage from Paris.
In a message to employees Monday, Scripps President-CEO Adam Symson laid out a half dozen or so changes, including the elimination of the chief operating officer position at the end of this year as well as new or revised duties for multiple execs.
A new report from Stagwell media agency Assembly says holiday shopping around the world this year will start earlier than ever—figure October it will be going on full swing.
According to Investopedia, opportunity cost is the potential profit lost when one alternative is chosen over another. For businesses, idle cash balances represent an opportunity cost in terms of lost potential interest. This principle also applies to small businesses that choose not to advertise, thereby forfeiting potential revenue.
The CW Network and Gray Media today reached a comprehensive agreement to renew the affiliations of 38 Gray-owned television stations across the country. Together, the 38 stations reach nearly 10% of the U.S. audience, serving more than 12 million television households.
Republican presidential nominee Donald Trump said he has agreed to three debates in September against his Democratic rival, Kamala Harris, on three different news networks.
Nine days into the two-week-long Paris Olympics, the event continues to earn strong viewership -- now at 32.6 million average viewers, per the NBCUniversal proprietary Total Audience Delivery measure -- 77% higher than the 2021 Tokyo Summer Olympics (18.4 million).
The television continues to evolve, the NBA’s new media rights agreement is indicative of the future direction of the medium. Last month, the NBA added NBC/Peacock and Amazon Prime Video as media partners and dropped TNT which had been televising games since 1988.
New-vehicle inventory in the U.S. held steady in July under 3 million, though weekly data suggested it briefly crossed that threshold after more than four years, according to Cox Automotive.
The NBA's New Orleans Pelicans have become the latest pro sports team to leave the bankrupt Bally Sports regional sports network, signing a multiyear deal to broadcast their games locally with Gray Television.
Alliant said it made a deal with ad-tech company Madhive giving Madhive’s clients access to Alliant’s target audiences optimized for connected TV.
Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement.
Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($181 million), according to the latest projections from AdImpact, a political advertising analysis firm.
New light-vehicle sales in July 2024 had a SAAR of 15.8 million units, down 0.8% year-over-year. Total sales in July finished the month below expectations.
Adrienne Roark and Jennifer Mitchell will take on expanded roles as part of a new leadership structure at CBS News and Stations, the latest changes at the division.
AdImpact has revised its political ad spending projections upwards from $10.2 billion to a predicted record-breaking $10.69 billion. If that figure proves accurate, it would be a 19% increase from the $9.02 billion spent during the 2020 cycle.
E.W. Scripps said it promoted John Cook to senior VP and general manager of KTNV, its ABC affiliate in Las Vegas, effective September 3.
More people in West Palm Beach, Florida have watched NBC’s presentation of the 2024 Summer Olympic Games during the first four days of the competition than in any other metropolitan area of the country, according to data from Nielsen. Additionally, more NBC affiliates owned by the E. W. Scripps Company made the list of broadcasters in the top 15 markets by share of viewers compared to any other broadcaster, including NBC itself, the Nielsen data shows.
Gray will launch a South Carolina sports broadcast channel called Palmetto Sports & Entertainment in October, available on several stations across the state.
General Motors remains “confident” in its electric vehicle investments but needs to stay flexible with its plans to meet changing customer demand, the automaker’s retiring top manufacturing executive said.
The NBA’s blockbuster $76 billion megadeals with Disney, NBCUniversal and Amazon Prime are a testament to its product, and the unrivaled reach and power of live sports.
Television viewers in 56 U.S. markets have access to coverage of the Paris Olympics in High Dynamic Range (HDR) thanks to broadcasters and NextGen TV, Pearl TV, a business organization of eight of the largest U.S. television groups, said today.
NBC Universal says its commercial advertising inventory sold against the 2024 Summer Olympic Games and 2024 Summer Paralympic Games in Paris has driven its highest Olympics-related revenue in the history of the company.
Nexstar Media Group said it appointed Ellen Johnson to its board of directors, effective Oct.1.
Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
Retransmission revenues, political advertising revenues, as well as new business such as ad-sales operations for new CTV platforms, national and local are helping to form new revenue formulas.
Nexstar, which acquired control of the CW from Paramount Global and Warner Bros. Discovery in 2022 said it signed a new affiliation deal with Paramount’s CBS News and Stations that not only renews the agreements with the 40 CBS affiliates Nexstar owns, but makes Paramount-owned stations WKBD Detroit and WBFS Miami once again affiliates of The CW, effective September 1.
The President and COO of the nation’s No. 1 licensee of broadcast TV stations has been appointed to the NAB Television Board of Directors.
Former President Trump's campaign has spent about $12 million on ads to run in the major swing states until Aug. 12, according to data from tracking firm AdImpact.
Surging past its previous 2021 Tokyo Summer Olympics audience results, NBCUniversal says the first three days of the 2024 Paris Summer Olympics posted a 79% surge to 34.5 million average viewers across all its platforms, according to its NBCU's Total Audience Delivery measure.
Media companies like to warn marketers about the perils of cutting their ad spending, and they may have a cautionary tale in Pepsi, which slid into third place in the soft-drink market behind Coca-Cola and Dr Pepper.
Brands advertising in the Opening Ceremony generated 320% greater search volume than brands in the Tokyo Opening Ceremony, NBCU said.
CIMM and the TVB say a four-week aggregation of advertising units for post analysis should have no day- or date-based post analysis. This should improve the reliability of audiences.
The NBA’s much-anticipated new TV rights deal that was expected to reflect the financial muscle of streaming platforms wound up cementing the primacy of broadcast networks in sports contracts.
“Kennan joins us with an extensive background in news leadership and a deep commitment to fostering positive newsroom environments,” said Jennifer Lyons, who is now formally Regional GM/President for both CBS Detroit and CBS Chicago. “He will report directly to me, lead the newsroom and its day-to-day functions, and serve as the primary station manager when I’m in Chicago.”
More than 3 million viewers watched the broadcast, which more than doubled the previous best.
Broadcast TV networks fared better: 52% of Americans surveyed found the Disney-owned broadcast outlet (ABC) to be trustworthy, while an equal number of Americans felt the same for Paramount-owned CBS News. Local TV news scored the highest, with 62% of Americans survey reporting their trust in their local TV outlets.
NBCU’s NBA package beginning with the 2025-26 season includes 100 regular season games each season appearing on NBC and Peacock.
The broadcast group will offer NextGen TV viewers in eight of its NBC markets the Paris Olympics in HDR when they open Wednesday, July 24. Viewers in three of those markets also will be able to listen to immersive audio of the games.
Rebuilding momentum after halting marketing is challenging. The trust and recognition built over time fade, and restarting campaigns requires significant investment. Brands often need to spend more to regain their previous market position than they would have by maintaining a consistent presence.
Buyers want more of its large trucks and the automaker needed to change course to meet demand.
Hours earlier, Future Forward, the largest super PAC in Democratic politics, announced it had secured $150 million in commitments over the same period from donors who were “previously stalled, uncertain or uncommitted,” a senior adviser said.
Olivia Pennington will assume responsibility for WHNT and WHDF in Huntsville, Ala., while Britt Milstead will lead KLBK in Lubbock, Texas.
Over the last two weeks, AdImpact says it tracked $165.8 million in political ads. That brings total spending so far this cycle to $3.19 billion, well ahead of the $2.61 billion that was spent at this point in the 2020 race.
This has been the biggest fundraising day of the 2024 cycle. Small-dollar donors are fired up and ready to take on this election,” ActBlue wrote in an update posted to social media platform X.
The agreement covers Gray Television stations in Connecticut, North Carolina, Texas, Louisiana, Kansas, Arkansas, West Virginia, California, Missouri, Arizona, New Mexico, Oklahoma, Kentucky, Mississippi, Nevada, and Ohio.
The pact could ultimately be worth six times the $50 million-a-season expiring deal, with the league able to add more partners down the road.
New platform measures broadcast, cable and CTV delivery across all markets.
“We definitely see pressure from incentives and growing discounts in the used market,” Cox Automotive’s chief economist, Jonathan Smoke, says, as per a story by Wards Auto.
The NBA’s Board of Governors this week approved a deal that would move regular season games from TNT Sports to NBC and Prime Video, according to the AP. Under the deal, NBC will have rights to Monday and Tuesday evening games. 
The 2024 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many ways individuals consume traditional and digital media, as well as free and paid ad-supported and advertising free streaming platforms.
Broadcast TV claimed 20.5% of total TV time in June, Helped by a 26% increase in sports viewership and a 5% rise in news viewership.
The National Association of Broadcasters has filed its initial brief in its challenge to the FCC’s local radio and television ownership restrictions.
Anderson Economic Group (AEG) estimated that dealerships lost 56,200 new-vehicle sales and more than $1 billion between June 19 and July 15 due to cyberattacks on CDK Global and subsequent software outages.
To support broadcast TV industry efforts, the ATSC has set up Implementation Team No. 8 to accelerate collaboration between broadcasters, automotive organizations and collaborative spectrum providers.
Lockwood Broadcast Group, which operates 12 television stations across the U.S., has given its General Manager in Charlottesville, Va., additional duties as it fills its newly created position of Corporate Director of News.
Leo MacCourtney, the longtime television industry leader who served as President of Katz Media Group’s Katz Television from 2012 through his retirement on June 30, has been selected as the inaugural recipient of the 2024 RBR+TVBR Lifetime Leadership Award.
Reports from the field in Pennsylvania as shooting breaks out.
For both President Biden and former President Trump, campaign contributions have been significantly impacted by recent events.
The president’s team is pausing advertising and other communications in the wake of the shots fired at the Republican candidate
LG Ad Solutions found that 84% of parents plan to watch the 2024 Paris Olympic Games with their children, which will create a big opportunity for back-to-school advertisers. In addition to advertising on NBC Sports’ coverage of the games on its broadcast, cable and streaming channels, LG says it can also help marketers reach Olympic-viewing parents.
President Joe Biden‘s televised press conference Thursday evening attracted a sizable audience. More than 24 million people watched the press event across eight broadcast and cable outlets, according to Nielsen. Fox News draws the largest audience among individual networks.
Fifteen years ago this month, U.S. broadcasters “cut the cord” on NTSC, shutting down analog TV and putting the finishing touches on a transition to digital that lasted more than a decade. In the summer of 2024, the industry is looking at the next shutdown—the end of ATSC 1.0. Despite the arduous task that faced broadcasters in the 2000s during the first transition, this next transition could be even harder to achieve.shutting down analog TV and putting the finishing touches on a transition to digital that lasted more than a decade. In the summer of 2024, the industry is looking at the next shutdown—the end of ATSC 1.0.
Gray Television will air games played by the Seattle Kraken hockey team after inking a deal with the club and TEGNA. TEGNA produces and distributes the games on several of its own TV stations in the Washington and Portland areas, but Alaska is considered part of the Kraken’s broadcast territory. With no TEGNA owned stations there, Gray Television will instead distribute the games on KAUU (Channel 5) in Anchorage and KYEX-LD (Channel 5) in Juneau.
Comcast’s NBC Sports says it will offer more than 400 hours of 2024 Summer Olympic Games content in ultra high-definition (UHD/4K) and with support for Dolby Atmos audio and High Dynamic Range (HDR) through a variety of pay TV providers. The enhanced broadcasts will be available through USA Network on pay TV providers like Comcast, Dish Network, DirecTV, Altice, Cox Cable, YouTube TV and Verizon Fios.
The NBA and network executives finalized contracts that will make NBC and Amazon Prime Video new partners, while maintaining ABC/ESPN as the home of the NBA Finals, under agreements that will extend for 11 seasons and be worth $76 billion.
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year. Jeff Pope, division vice president of dealer network development, customer resources and training for Nissan and Infiniti’s U.S. and Canada operations, will replace Shirley.
Nielsen has named Akil Parekh as the Chief Solutions Officer for Digital Product, a new role within the company.
Blockgraph, a TV identity resolution company, is trying to improve TV ad measurement – and, in turn, targeting – for pharma, while also adhering to regulations and without making consumers feel uncomfortable.
BIA are forecasting growth for television over-the-air from the last presidential cycle and even the mid-cycle in 2022.
“His promotion reflects his success in helping CMG develop its corporate vision and business strategy while evolving the finance team to be more effective and efficient,” the company said.
She’s a widely respected market-level broadcast media executive who has been twice honored by Radio+Television Business Report as a Top Local TV Leader.
Paramount Global’s board of directors has approved a merger with Skydance Media in a stock and cash transaction valued at nearly $8 billion.
Nexstar’s independent WGN Chicago said today announced that Vice President and General Manager Paul Rennie will retire on Aug. 31, following an eight-year tenure leading the station.
As David Ellison and Jeff Shell look to the future of Paramount Global, CBS is expected to be a “cornerstone” asset of the new company, the executives said on Monday.
Veteran media and tech executive Jared Grusd has been tapped as CEO of Gracenote, Nielsen‘s content-solutions division.
US Black adults consume about 81 hours and 13 minutes of media (TV, radio, and internet via any device) per week. That’s almost 12 hours more than the general population, which consumes an average of 69 hours and 22 minutes weekly, according to Nielsen’s February 2024 report, “The Global Black Audience.”
Economic sentiment increased again over the past two weeks, reaching its highest level since mid-March. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.6 points to 35.3.
The U.S. new-car market lost some momentum in the second quarter as elevated prices and higher borrowing costs continued to weigh on consumers.
The Biden-Harris campaign said in a statement it will target voters via TV, radio, and digital "on the issues that will decide this election."
What does that mean for FCC decisions? Likely decisions relying on abstract Congressional grants of authority (like the public interest standard) will be subject to more scrutiny by Courts.
A new digital video recorder specification is now available to licensees of the A3SA content protection technology being deployed throughout the country concurrent with the launch of NEXTGEN TV broadcast channels.
It’s being hailed as “a new affordable option” for consumers interested in making the leap to ATSC 3.0-powered NEXTGEN TV, and it’s now available for purchase.
Interest in TV news has ticked up among Americans in 2024 but is significantly down in the last decade, according to a massive new survey from the Reuters Institute for the Study of Journalism. Local TV news in the U.S., however, fared much better, with 62% trusting it, the highest score of any other online or TV source.
Chris Dolan, a seasoned sales executive with more than 20 years of experience in the media industry, has been appointed vice president of sales for NBC-owned KXAS (NBC) and KXTX (Telemundo) in Dallas, effective Aug. 5. He will report to Tony Canales, president-GM of NBCUniversal Local Dallas-Fort Worth.
The U.S. new-car market lost some momentum in the second quarter as affordability, elevated prices and higher borrowing costs continued to weigh on consumers.
On June 19, the FCC’s Media Bureau, headed by Holly Saurer, gave its approval to a swap of stations between Brian and Patricia Lane’s Marquee Broadcasting and Gray Television.
E.W. Scripps will be able to televise all locally produced Panthers preseason, regular season and round one games of the postseason with distribution on cable, satellite and over-the-air television.
AdImpact said it has increased its forecast for political ad spending in 20024 to $10.7 billion, from an earlier estimate of $10.2 billion.
On broadcast TV, ABC topped all networks with 9.21 million people watching a simulcast of the CNN Presidential Debate.
Nexstar Fox affiliate WDAF Kansas City has promoted Jana Calkins to news director. She joined Fox4 in 1995 as an intern through the University of Kansas and began her full-time career there in February 1996.
Jennifer Graves, vice president of news for Chicago ABC owned station WLS, retired Friday after 32 years with the station. Graves was the station's news director for nearly 23 years.
Overall local TV will continue to get a big piece as voters still turn to live, linear TV news networks and stations during big political election seasons. Industry estimates say linear TV political ad spending will still account for a great deal of spending. eMarketer says 57% ($7.06 billion) of all political ad spending ($12 billion) will go to linear TV.
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital.
This group’s average monthly spending rose by 4% in the first four months of 2024, with significant retail sales growth in home improvement, apparel, auto aftermarket, and prestige beauty industries.
Nielsen published the May edition of the report. TVB is again highlighting that by not delineating ad-supported from non-ad-supported viewing, Nielsen’s analysis continues to misguide media buyers and advertisers.” TVB said it is doubling down on its request for the Gauge Report to answer this essential question for marketers: Where do consumers see advertisers’ commercials?
Peachtree Sports Network is available in Atlanta free over the air on WPCH (ch.17.2), as well as Comcast, Spectrum and streaming on YouTube TV and Fubo. Peachtree Sports Network is also carried free over the air on Gray-owned Georgia stations in Albany (WGCW, 36.4), Augusta (WGAT, 17.3), Columbus (WCTA, 47.3), Macon (WPGA, 50.1) and Savannah (WPHJ, 19.3).
Last week’s ATSC conference laid bare the regulatory challenges still holding NextGen TV by the collar — and the prospect of a new spectrum auction — but touted consumer-facing developments and receiver progress to buoy broadcasters’ hopes for the technology.
Today’s launch in Myrtle Beach-Florence follows a decade of development and months of planning and preparation by the local stations.
Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them? To get the best answer, TVB fielded a 3,000+-respondent survey conducted by Dynata designed to provide a better understanding of just how U.S. consumers feel about local broadcast television news and their consumption habits.
That made it the most-watched telecast of the week, accounting for all broadcast and cable networks but excluding sports. It also achieved the highest household rating of the week with a 6.2. Additionally, all five of Sajak’s final “Wheel of Fortune” episodes landed in the Top 15 broadcasts of the week.
Live content breaks down generational differences to beat on-demand and scheduled programming, according to a new survey from Nevion.
Advertising is a key way for brands to create connections and build brand trust, according to 76% of those surveyed. Almost half (48%) stated TV ads as the preferred channel of engagement to communicate brand messages and build trust. Other preferred channels include social media ads (33%), brand websites, (25%) and product placements (25%).
Local television news remains the most-used news source, at 28% weekly reach according to the report.