Legal sports betting has expanded at a rapid rate and the NFL has jumped in with both feet. The league will now allow its fans to make bets on games inside its stadiums, and not just on their phones.
“Our 2023 forecast assumes that the scatter market, in which advertising is sold on a real-time basis, remains choppy until the start of the 2023/2024 TV season," writes Naveen Sarma, credit analyst, S&P Global Ratings.
American consumers may be spending more time on digital content, but no digital channel or property delivers anything close to the daily reach of TV, nor the impact of sight, sound and motion.
Online NC sports betting legislation took a giant leap forward as the North Carolina House, which killed online sports betting legislation last year, voted in favor of HB 347. Legislation now heads to the Senate, which passed a similar bill last session.
“While it is still too early to know the full effects of the banking industry turmoil, consumer spending is looking quite good for the first quarter of 2023,” NRF chief economist Jack Kleinhenz said.
Media companies, agencies and measurement providers have made major progress toward the multi-currency future, but inputting new data into systems is slower business.
Three of the “Big Four” TV affiliates, plus the PBS Member station, serving Iowa’s capital city are now offering ATSC 3.0-powered NEXTGEN TV broadcasts to locals.
It will offer season previews for the Los Angeles Dodgers, San Diego Padres and San Francisco Giants, including news, analysis, reporting and interviews.
The advanced digital broadcasting services on ATSC 3.0 will help keep local broadcasting strong, while providing new, high value services to people, businesses, and public agencies — without any compromises to TV service.
This is a big week for two hopeful states that have battled and lost on legalizing sports betting in the past few years. Both Georgia and Kentucky will see their legislative sessions end this week.
This confusing hodgepodge of regulations on state and local candidates has made it difficult for broadcasters and the FCC to determine who is entitled to LUR during the pre-election periods.
The Automotive News annual dealer census finds that the number of U.S. franchised dealerships rose in 2022, after two years of declines, while new-vehicle sales per franchise dropped amid slower sales.
The auto industry is in recovery, but vehicle inventories and retail sales will remain at modest levels throughout the year, according to Eric Watson, vice president of sales operations for Kia America.
The result should be that local broadcasters will be far more competitive with their digital compatriots when it comes to buying and selling ads on local linear and digital platforms.
Overall, Magna sees total media revenue growth to be 3.4% in 2023, including cyclical spending on the elections and sporting events like the Olympics and World Cup.
According to Horowitz’s latest study, the free services consumers in the survey are using most are NBCUniversal’s Peacock, FOX’s Tubi, Paramount Global’s Pluto, and Alphabet-owned YouTube.
Rather than fear it, broadcasters should embrace the opportunity to harness the power of multimodal AI to address their video searchability problems, and uncover the diamonds hiding in their media archives.
The ARF recently called for a “gradual migration” away from the long-held term “TV households” to “TV-accessible households” (TVA), as the source of television measurement.
The NAB has unveiled a series of new commercials focused on what it calls “the enduring value” of local broadcasting, showcasing how local broadcast innovation continues to meet the new ways people consume news and information.
Magna anticipates all-media ad revenues to increase by 3.4% in 2023 compared with 3.7% in previous forecasts, as the market grows to a new all-time high of $326 billion.
The lack of consistent TV measurement is setting nerves on edge – at least to the extent that programmers, including Paramount, are now working with their competitors to find a solution.
Borrell Associates’ latest quarterly Borrell Business Barometer survey of small and medium-sized businesses shows more optimism about the economy vs. the three prior quarters, Inside Radio reports.
The supply of new cars and trucks continues to improve, as March U.S. auto sales are on pace for an increase of about 6% in March vs. March 2022, Forbes reports.
The tournament has generated an estimated 22% increase in advertising revenues to $457.7 million in national TV advertising on four networks, according to iSpot.tv. The data includes national linear TV, national time-shifted, local, VOD and OTT.
What was once a means to survive the pandemic has become a steady stream of income for many restaurants competing with CPG brands for shelf space in grocery stores, according to Modern Retail.
“We're honored to back this wonderful initiative, addressing a critical need in hiring for local stations like ours who want to recruit producers and future newsroom leaders,” said McMahon, president and co-head, CBS News and Stations.
The future of TV will be defined by audiences, not producers. Linear delivery still dominates TV viewing in the U.S., and will for many years. The future is not a bad one for TV companies.
Mr. Bloomberg, the billionaire former mayor of New York City, has quietly bankrolled a group that is flooding the airwaves with ads to support Gov. Kathy Hochul’s budget plans.
Lego Systems, which is defined as the U.S. sales and distribution unit of the company, spent $169 million on measured media and paid social in 2022, according to Vivvix.
Bills legalizing sports betting continue to makes waves in 2023, with Missouri and Georgia being some of the recent states to see introduced legislation.
“The Scripps Howard Fund and Foundation bring people together to make a positive difference,” said Liz Carter, president and CEO of the Scripps Howard Fund and Foundation.
The U.S. set a gambling record of $55 billion in 2022, according to the American Gaming Association. In a race for awareness and market share, advertisers followed suit, upping media investments 40% to $866 million, according to MediaRadar.
The National Retail Federation expects Easter-related sales to climb to $24 billion this year -- a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020.
“As attention shifts from tactic to strategy across global marketing practices, it’s vital to help advertisers secure better outcomes including avoiding ad waste,” Coca-Cola global senior director Greg Pharo said.
Through five months of the NBA season so far and with the start of playoff action looming in four weeks -- national TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv.
In addition to the new position, Coonce will also continue as executive VP of sales at WideOrbit, which was acquired last year by Constellation Software’s Lumine Group.
Just 2,400 vehicles are being cut from automakers’ production plans worldwide this week because of the microchip shortage, one of the lowest weekly totals in months.
Campbell says, “As we likely head into a recession at the start of the decade, we’ll see a greater demand for, and investment in, analytics – something that traditionally happens during times of uncertainty.”
“We see broadcast TV, particularly for major events, continuing to deliver the biggest reach in terms of audience and is a crucial component of the overall media strategy. It’s really, really important to have that bedrock of broadcast TV,” says MLB Commissioner Rob Manfred.
The TV measurement conversation is reaching a fever pitch, and Nielsen isn’t staying on the sidelines. Instead, Nielsen intends to bring Nielsen ONE Ads, which hit the market in January, to this year’s upfronts.
"The goal of this landmark report is to provide marketers with the ultimate master class in driving full-funnel business outcomes through Multiscreen TV ad investment." said Sean Cunningham, President and CEO VAB.
The Wonder Women awards, a key fixture on the media calendar since 1999, honor excellence among women leaders in media businesses including programming and operations, streaming, marketing, advertising and technology.
The Joint Industry Committee formed by programmers to create standards for television measurement has extended an invitation to YouTube, which has criticized the programmers’ focus on “premium,” long-form content.
Product segments now offer broadcast viewers the ability to purchase by scanning on-screen QR codes via NBCU’s Checkout function. Streaming commerce is one major component of NBCU’s cross-media marketing and advertising strategy, powered by its One Platform converged linear TV/digital ad tech stack.
“This new agreement with Allen Media Group continues to expand our Redbox connected-TV FAST platform with unique and diverse new channels for our customers,” Phil Oppenheim, Chicken Soup for the Soul Entertainment chief content officer, says.
Three experts at Marketron delve into the best type of local advertisers to approach with TikTok opportunities -- including those involved with finance, automotive and restaurants. They also advise on how to develop effective pitches when discussing the social media platform with clients.
“The brands that tend to excel and come out stronger are not sitting back waiting for things [the economy] to improve. They are optimizing media mix based on performance, adjusting messaging, and leveraging data to capitalize on the inevitable turnaround,” says Jay Langan, CEO of Ocean Media.
Local TV sales teams can call on a business and show them a polished spec spot that takes just five minutes to make. “It’s translating into more clients and more revenue,” says Rye Addis, the general sales manager at KOAM Pittsburg, Kan.
TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency. Days later, YouTube took its own stab at measurement standards, and traditional networks didn’t hesitate to voice their disapproval.
John Hane, president and CEO of BitPath, shares an update on how far along the ATSC 3.0 consortium is toward building a national network that will support leasing data services and get cash registers finally ringing for broadcasters.
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
Corporate America started the year slightly more optimistic about the economy, and had plans to hire and spend at rates that would keep growth humming, according to a survey by the Business Roundtable (BRT).
New England’s last sports betting holdout state is making steady progress, as a Vermont sports betting bill received another legislative approval this week.
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
“Sales are higher than last year and that’s due in large part to the strong labor market, which means more income and spending,” said NRF chief economist Jack Kleinhenz.
For the first time since 2018, the buy and the sell sides of the U.S. ad industry are updating the standard terms and conditions covering digital advertising buys.
The Speedvision FAST channel brings more than 500 hours of automotive programming to the AMG free-streaming platforms Local Now, Sports.TV and theGrio streaming app.
More than 400,000 mobile sports betting accounts were active during the first three days online was available in Massachusetts and more than 8 million transactions took place.
Regardless of who came out on top during the 95th Oscars, ABC was the big winner. The Academy of Motion Picture Arts and Sciences announced ratings were up 13% over 2022, bringing in 18.8 million total viewers.
Ad-supported streaming is poised to become a dominant channel for many TV watchers. With cord-cutting rising, 3 out of 4 consumers agree that AVODs are a practical alternative to cable and satellite TV.
Natural product sales continue to climb, and interest and usage has increased across all age groups, particularly Gen Z and Millennial shoppers buying natural/organic products, according to a new study.
“Giving locally and with additional flexibility is key to the nonprofit sector,” said Jessica Clancy, NBCU SVP, "allowing these organizations to create the most efficient solutions for the communities they serve.”
“These agreements with YouTube TV underscore the importance of Nexstar’s national and local content on its platform,” said Tom Carter, Nexstar’s chief operating officer.
The over-the-air digital network category has been growing as cord-cutters discover the vast amounts of programming available for free with an antenna.
Recent disputes between broadcast-television networks and affiliate station owners over vMVPDs have created enough noise to get the attention of Wall Street.
Among the key findings from the report, produced for TVB by Dynata, is this nugget: TV and TV websites/apps are the top two trusted media sources for online sports betting ads.
U.S. retail sales (excluding automotive) were up 6.9% year-over-year in February, according to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment.
Responsibilities include media strategy and buying for television, OTT and out-of-home media for FanDuel’s sportsbook, casino, daily fantasy and racing services.
“Sports is still the best way to get mass reach on TV," says one buyer. "March Madness gives advertisers audience levels they cannot find anywhere else,” says another.
Media agency steps up inclusion initiative. “As the largest media investment company in the world, we have a responsibility to accelerate growth through the next era of media,” said Kirk McDonald, CEO, GroupM North America.
“The sports marketplace continues to hold up extremely well in this current economic environment -- and it holds true for the NCAA Tournament... We have surpassed our goals for linear [TV] dollars,” said John Bogusz, executive vice president of CBS Sports Sales, Paramount Advertising.
Ad spend awarded to diverse-owned media grew by 80% per year between 2020 and 2022, according to a study by AIMM in partnership with MAVEN/Media Framework.
NBCU Telemundo Enterprises is recognizing Women’s History Month with a new campaign “Change the Game” (“Cambia el Juego”) as part of its Unstoppable Women (Mujeres Imparables) initiative.
Crediting the Murdochs for giving him, and Fox station GM’s, freedom to run stations as they see fit, Abernethy said he’s “proud and humbled to be part of this great tradition of broadcasting.”
As part of the celebration, ABC Owned Television Stations are bringing a multiplatform slate of news stories, news coverage and premium content during March, Women’s History Month.
“Buyers are starting to step back,” said Glenn Kelman, chief executive of real-estate brokerage Redfin. “I’ve never seen home buyers more rate sensitive in my 17 years of running this company.”
Per MediaRadar, advertisers for tax services spent $75 million on national TV, allocating 53% to CBS, NBC and Fox. In January 2023, these advertisers spent $1.7 million on OTT ads across Peacock, Pluto TV and Hulu (70% of OTT spending).
As Yaccarino seeks to develop a foothold in digital media to match NBCU’s legacy in broadcast, she is hedging her bets on traditional TV advertising’s longevity while at the same time padding out the company’s tech capabilities.
North American assembly plants took another blow from the microchip shortage last week, as 25,600 vehicles had to be axed from factory schedules there.
Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, including Magazines, Newspapers and TV, supporting innovative solutions and personalized experiences.
Seven audience measurement suppliers – Comscore, iSpot, Nielsen, SambaTV, TVSquared, VideoAmp and 605 – have each been formally invited to participate in the certification process.
The cost of new vehicles has risen 20% since the start of the pandemic, while used vehicles are still up 37%. As more consumers deplete pandemic-era savings, they’re falling underwater again.
“It’s difficult for companies to spend money behind these kinds of corporate purpose-driven messages.” This new program would help advertisers really amplify what their corporate purpose is and give them time on our Fox platforms to tell their story,” said Suzanne Sullivan, executive VP of ad sales.
Across quarterly earnings calls, station groups praised strength in local advertising while macroeconomic headwinds and uncertainties bedeviled the national side and uniform impatience with vMVPD negotiations emerged.
January wagers resulted in $208.9 million in revenue for sportsbooks across the Buckeye state, according to figures from the Ohio Casino Control Commission. Ohioans walked away with more than $883.6 million in winnings and roughly $20.89 million in tax revenue.
For all of 2022, the 5.8% price gain was the 15th best performance in the index’s 35-year history, but was well below 2021’s record-setting 18.9% gain.
A milestone anniversary, a major award, and new branding opportunities are a few reasons why WSB-TV and other local stations in Atlanta will be celebrating this year.
Measurement and currency are some of the hottest terms in TV right now as the tug-of-war battle between panels and ACR continues to take center stage. (ACR is a technology built into smart TVs that is used to identify and verify what is actually playing on the device). But in the year ahead, it’s not about crowning a winner, it’s about leveraging them together.
Television is the most important influencer at all stages of the purchase funnel. That’s one of the top findings in the just-released “2023 Purchase Funnel Study” from TVB, which commissioned GfK to conduct the study.
There’s a science behind what commercials you see and when you see them. A Rensselaer Polytechnic Institute (RPI) team says they’ve proved it, with work resulting in a model they claim delivers a 3%-5% revenue increase for TV networks.
The program, in its third year, is designed to help speed the growth of promising tech companies in the sports business by having them work with executives from NBCU and companies NBCU works with.
Retailers operating in two specific verticals may have a bright winter in store. According to the new KPMG Consumer Pulse Winter 2023 report. Respondents anticipate a 15% increase in grocery spending and an 11% increase in automotive spending vs. winter 2022.
Jordan Wertlieb, the highly respected President of Hearst Television who has held the role for a decade, is earning a promotion to the corporate-level post of EVP/Chief Operating Officer of Hearst.
“There’s no question that the virtual MVPDs and their customers want the local feeds,” Symson said. “We expect fair value in the distribution of our signals, whether they're to traditional MVPD or virtual MVPDs.”
Ahead of the upfront, marketers are showing a preference for delayed dealmaking and short-term buys. “[Clients] are spending, they’re just spending slowly and much closer to air,” one buyer said.
"Mr. Allen has transformed the media industry and is a trailblazer addressing critical issues regarding African American economic inclusion. He’s the perfect candidate for Gravy’s inaugural Legendary Honor," said conference co-chairs Lauren Thomas, Quintin Haynes, and Temi Olonilua in a joint statement.
Marketers can connect with homeowners through television promotions as 50% spend up to five hours a day engaging with this media format, according to SalesFuel.
Long-time audience measurement exec Chris Wilson has joined startup HyphaMetrics as CEO of the panel-based measurement service that hopes to compete directly with Nielsen's TV meter products.
“As we sit here today witnessing the implosion of the RSN business model, locally, live sports will draw young new audiences as fervent fans employ digital antennas to watch their favorite local teams for free again,” President-CEO Adam Symson said.
“No other company has a right to negotiate on behalf of my company without our consent,” said Gray Chairman-CEO Hilton Howell. “We consented to where it has been. We will not be consenting going forward.”
"In addition to the numerous push-button, space age-envisioned conveniences and smart home technology depicted in the animated series,” wrote Adriana Falco, chief marketing officer for Belgium-based Waylay, “[it] also accurately predicted the future automated processes carried out by artificial intelligence (AI).”
Following news that Meta will roll out a subscription tier promising pay-for-play verification and enhanced reach, experts explain how the move will impact the tech giant’s ads business.
With hard-to-reach households tuning in, March Madness, a big, live sports event on linear TV, still delivers big time for advertisers, according to a new study from Effectv, the advertising sales arm of Comcast Cable.
“To unlock the true capability of the NextGen TV standard, we need to get past the point where we are, which is a lighthouse station and a whole bunch of channel-sharing,” says NAB CTO Sam Matheny. “We need to get to full deployment.”
A new analysis of the 82 ads from 58 unique advertisers airing during Super Bowl LVII by MediaRadar found that media and entertainment ads dominated while the number of auto ads declined precipitously.
PILOT’s accelerator program focused on mitigating revenue loss by examining how broadcasters can harness first-party relationships with their audiences.
Sports TV advertising remains a stable media buy for major brand campaigns. March Madness generates just over $1 billion in national TV advertising revenue for the three-week period across CBS and Turner TV networks, which air the games.
The number of U.S. franchised dealerships in 2022 rose for the second year in a row after two years of declines, according to Urban Science's annual Automotive Franchise Activity Report.
NAB and its members maintain that NextGen is crucial to broadcasters’ ability to compete and continue to provide consumers with “free, local, trusted” service.
AutoNation, one of the biggest car dealership chains in the U.S., expects prices for new and used cars to decline this year as manufacturers crank up volumes and offer more incentives to price-sensitive buyers.
U.S. household debt soared by the biggest amount in two decades in Q4, with younger borrowers in particular struggling to make loan payments amid high inflation and interest rates, Bloomberg reports.
Inflation is influencing consumers’ shopping habits, according to PwC. In addition to cutting back on non-essential spending, half surveyed said they’re “extremely or very concerned” about their personal finances.
The Mississippi Senate is slated to consider a path for online Mississippi sports betting, after a study bill overwhelmingly cleared the House last week.
"It's time for a reset. It's not about who spends the most money. What matters is who reaches the most consumers with the greatest media precision with the highest advertising effectiveness and the optimum efficiency to deliver sustained growth," he said.
Station in Columbia, S.C., and Dothan, Ala., get new leaders with Gray Television naming Robby Thomas as general manager of WIS Columbia, S.C., and Valerie Russell as general manager of the company’s stations in Dothan, Ala., WTVY and WRGX.
“We’re sold out,” Jon Diament, executive VP for ad sales at WBD, said. “This is the best year we’ve ever had, all those big blue-chip type advertisers for sports are back in a pretty big way.”
Tammy Filler and Jamie Cutburth take on executive vice president roles within the advertising and partnerships division, while Jenny Depper is promoted at E! News Digital to senior vice president.
At a time when many big marketers and agencies are shifting ad budgets from legacy media like television to digital platforms, including mobile, the researchers at Neuromarketing Research firm MediaScience have found TV still is more effective.
Nielsen's January 2023 TV viewing summary from The Gauge reports heavy TV usage, particularly of sports and broadcast content. Overall viewing was up as broadcast expanded its share of viewing time to 24.9%.
According to the AGA findings, sports betting gross game revenue hit a record $7.5 billion last year, a nearly 75% increase from 2021, while total gross gaming revenue (GGR), which accounts for all legal gambling, exceeded $60 billion for the first time ever.
Today the National Association of Broadcasters (NAB) announced the appointment of Alex Siciliano to senior vice president of communications. He succeeds Ann Marie Cumming.
The honor is given every year by the Arizona State University's Walter Cronkite School of Journalism and Mass Communication. King has been with CBS News since 2011. She is the 39th recipient of the award.
“Sports betting companies have hit a brick wall in their efforts to reduce New York’s tax rate,” a source close to bill negotiations told LSR. “Since the iGaming bill automatically gives every licensed sports operator an iGaming license, FanDuel and DraftKings get a lifeline by dramatically increasing their revenue in New York at a lower tax rate.
The association’s SVP of communications is exiting on Feb. 21 after more than 20 years. She’s becoming the executive director of the Congressional Club Museum and Foundation in Washington.
Yaccarino now has two roles -- her day job at NBCU and another as the new board chair of fast-growing talent agency YMU, best known for representing stars like Paris Hilton, Emily Ratajkowski and Simon Cowell.
Gray Television said it agreed to a station swap with Marquee Broadcasting Group that will give Gray a full-power station in all the markets in Georgia, where the company is based.
It marks a 3 million increase from the last reported metric of 61 million monthly active users, up from the 25 million Tubi had when Fox purchased the streaming service three years ago.
GeoComply, a company that verifies the locations where gamblers are betting, saw 100 million sports-betting transactions this Super Bowl weekend, an increase of 25% over last year.
BIA Advisory Services forecasts 2023 total automotive local ad spend to grow 4.9% over 2022 — with the caveat that most of that growth will occur in the latter half of the year.
"The biggest events from the biggest leagues are still on broadcast television. So our focus is there because we know that being a leader in news and sports is the driver of value in the bundle," said Eric Shanks, CEO and Executive Producer of FOX Sports.
Comcast’s NBCU is preparing to make a bid to win back National Basketball Association broadcast rights more than 20 years after the company lost them to Disney and Turner Sports, according to sources.
Bradbury had been global head of partnerships at Nielsen, where she’d spent 25 years. In her new post, she’ll report to ANA CEO Bob Lioice and 4As CEO MArla Kaplowitz.
A shiny new car in the driveway has been an emblem of middle-class prosperity for generations. But for the typical American family, it's now a distant dream.
Some 113 million viewers watched Super Bowl LVII, according to preliminary data from Nielsen and Adobe Analytics. For the NFL, the strong viewership caps off a solid season in terms of ratings.
“Importantly, this metric refers to subscribers, not viewers and Netflix ad-supported users pale in comparison to local linear TV viewing audiences,” TVB CEO Steve Lanzano said.
“It’s the antidote to ‘if it bleeds it leads,’” says David Lieberman, associate professor of professional practice in media management at The New School. When consumers watch solutions journalism, he says, they think to themselves, “This is news I can use,” and it provides them “a sense of empowerment.”
While Fox Sports and Nielsen have yet to release their data for viewing during the big game, newly released data from AdImpact provides a moment by moment analysis of viewing trends at key points in the game.
In the U.S., the overall rate of ad-cost inflation will decline 1.7 points this year to 4.2% from 5.9% in 2022, according to new estimates released this morning by ECI Media Management.
Inventories are down slightly but still remain significantly above where the industry was a year ago and far below where it has been historically, according to analysts' estimates.
Fox gave its ad-supported streaming service Tubi a big push during Super Bowl LVII. “We are on a mission to give all people access to all the world’s stories,” Tubi chief marketing officer Nicole Parlapiano said.
From the state’s only all local, all morning newscast to Connecticut’s most-watched primetime news, the station produces more local daily news than any other station in Connecticut, it says, and is available 24/7 on Fox61+.
“Our purpose at TEGNA is to serve the greater good in our communities,” Conte says. “We are proud of our journalists, marketing teams and stations for their continued work in shining a spotlight on Black history this month and throughout the year.”
While the Kansas City Chiefs won the Super Bowl, The Farmer's Dog won over ad viewers. The spot ranked first in USA Today’s Super Bowl Ad Meter, which asks the public to rate ads online with a score from 1 to 10.
“Mastercard SpendingPulse insights show that the overall retail story remains largely positive with January posting a solid month of growth across the country,” said Steve Sadove, Mastercard senior advisor.
Beer ads are practically as characteristic of the Super Bowl as touchdowns. And they will be again this year, with one big change: They won’t all come from brands owned by Anheuser-Busch.
“What began as a modest ceremony with five awards at the Hollywood Athletic Club has evolved into television’s biggest night, celebrating excellence throughout the industry,” said the Academy and Fox.
The five biggest U.S. pay TV operators still publicly reporting subscriber counts reported customer losses of 3.913 million in 2022, a 60% uptick over 2021.
Sixty-seven percent of Americans said they’ll spend either the same or more in 2023 as they did last year on retail purchases, according to a survey commissioned by on-demand pay solution DailyPay and Dollar Tree.
After the cost of essential goods hiked in recent months due to inflation, shoppers are beginning to rethink private labels, according to a report by ModernRetail.
Considered one of the most prestigious awards in journalism, the 2023 Alfred I duPont-Columbia University Awards have been announced and among the winners are five local TV stations.
LTN’s Nadia Khan, Fox Television Stations’ Emily Stone and TMT Insights’ Hannah Barnhardt are building new technology brands, leading live streaming news on FAST without a net and developing cutting-edge operational strategies.
Fox CEO Lachlan Murdoch said the company expects to rake in $600 million in ad revenue on Super Sunday alone. Last year, NBCU said the Super Bowl brought in $519 million.
“Our goal is to deliver these results to the industry you know over the coming 12 months with the goal of scaling it up by 2024,” Kelly Abcarian, NBCU executive VP for measurement and impact said.
NBCU, which has been pushing a “multi-currency framework” for advertising deals for the past several years, now has multiple currencies: iSpot and VideoAmp.
“We are so appreciative of KSBW’s efforts to make this telethon happen and I value our partnership,” says Michele Averill, CEO, American Red Cross of the Central Coast.
The company reported total quarterly revenues of $4.61 billion, a 4% increase from the prior year quarter. “Our television segment led this growth and had a truly stellar performance,” Murdoch said.
The instability of the overall syndication firmament is resulting in stability in other areas, such as locking shows and talent into longer-term renewals.
Texans have shown a willingness to support gambling expansion, with 75% of them supporting a bill amendment to legalize sports betting and build up to four resort-style casinos, according to the Dallas Morning News.
The investment such an ad requires is only growing with time, but if you have the means to play, the Big Game remains a chance for a big marketing win.
Standards organization wants to ensure broadcast is an essential part of a worldwide communications ecosystem that encompasses numerous wireless protocols.
That’s up from the pandemic-affected broadcasts of the last two years, the Nielsen company said. Live viewership was 8.8 million in 2021 and 8.9 million in 2022.
Super Bowl LVII is the first NFL Championship to be played in a state with legalized sports betting. Fans inside State Farm Stadium in Glendale, Ariz., will be able to place mobile-phone bets during the game.
“Anne’s work has brought NextGen TV to an inflection point,” said TVNewsCheck Publisher and Co-Founder Kathy Haley. “Her ability to keep the industry relentlessly focused on the end goal gives local broadcasters the ability to reinvent their role in a fragmenting media world.”
Concerns about the current economic climate are affecting 83% of consumers’ shopping habits, with 47% saying they will spend less overall in the next three months, according to a study by Shopkick.
In this op-ed, Harry Jessel says that the FCC should heed broadcasters’ request to prioritize the ATSC 3.0 standard and launch a task force to concentrate the agency’s resources in getting it unstuck. Broadcasting’s future wellbeing may depend on it.
In the testimonial, which has been running on-air on KOSA, Stephen Linneman, the owner of a local drug screening company, cites how KOSA was able to provide proof of how his digital marketing campaign was working.
The bill would not require a constitutional amendment to legalize sports betting in the state, which could expedite the legalization process since it wouldn’t have to go before voters.
In a recent letter to its advertiser, agency and media industry members, the MRC stated its position and reaffirmed its industry role in response to questions about a sell-side initiative to organize a joint industry committee.
“We think 2023 will be interesting,” said Jonathan Banks, VP used-vehicle valuations at J.D. Power. “A lot of different nuances will impact prices but ultimately, we think it’s going to be another great year — just challenging.”
Among the findings: Linear TV has the highest reach of all measured media platforms; despite cable having more networks, viewers spend almost double the time with broadcast TV; people trust local TV station news more than all other media platforms (74%).
“This launch took an extraordinary amount of collaboration among the six stations involved and demonstrates the broadcast industry’s commitment to NextGen TV,” said Anne Schelle, managing director of Pearl TV.
“Our success was broad-based,” Roberts said during the company’s fourth-quarter earnings call, referencing sporting events such as the World Cup, the NFL and Premier League; its exclusive next-day broadcasts of NBC and Bravo content; and originals.
Sports wagering in Massachusetts moved out from the shadows and into the glitter of casinos Tuesday, when the first legal sports bets were placed in the state’s three casinos at 10 a.m.
As more states adopt legal sports betting, International Gaming Institute leader Brett Abarbanel talks regulations, research, and the industry’s changing ‘boys’ club’ reputation.
These increased limits apply to contributions from individuals and non-multicandidate PACs to federal candidates and national party committees, as well as to certain specialized accounts established by national party committees.
Advancements in technology have made it easier than ever to launch a linear channel. However, for it to be successful, broadcasters need to carefully consider, target audience, content, monetization, and distribution platform.
Even as big tech companies and major brands lay off employees amid continued economic uncertainty, marketers still plan to shell out as much as $7 million for glitzy Super Bowl ads.
“We’ve reached the tipping point. The cultural firepower of U.S. Hispanics is indisputable, and more brands than ever are making the commitment to invest in this audience,” said Donna Speciale, president of U.S., advertising sales and marketing at TelevisaUnivision.
In this new role, she oversees the strategy and team responsible for new, locally focused original programming for Very Local, launched in 2021 to provide original non-scripted programming across genres with a focus on production in Hearst TV’s more than two dozen local media markets.
With the measurement landscape changing, CMOs and senior marketing executives cite measurement as the single greatest challenge facing their programs today.
One big change puts ad sales president Mark Marshall in charge of converged teams responsible for selling the company’s linear, digital and streaming inventory. He’ll also oversee a new unit looking to sell ads to small and mid-sized businesses.
In a major programming addition, Sling TV will now carry ABC owned stations in eight major cities, including New York, Los Angeles, Chicago, Philadelphia and San Francisco.
