Industry News

Industry News
The NBA and network executives finalized contracts that will make NBC and Amazon Prime Video new partners, while maintaining ABC/ESPN as the home of the NBA Finals, under agreements that will extend for 11 seasons and be worth $76 billion.
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year. Jeff Pope, division vice president of dealer network development, customer resources and training for Nissan and Infiniti’s U.S. and Canada operations, will replace Shirley.
Nielsen has named Akil Parekh as the Chief Solutions Officer for Digital Product, a new role within the company.
Blockgraph, a TV identity resolution company, is trying to improve TV ad measurement – and, in turn, targeting – for pharma, while also adhering to regulations and without making consumers feel uncomfortable.
BIA are forecasting growth for television over-the-air from the last presidential cycle and even the mid-cycle in 2022.
“His promotion reflects his success in helping CMG develop its corporate vision and business strategy while evolving the finance team to be more effective and efficient,” the company said.
She’s a widely respected market-level broadcast media executive who has been twice honored by Radio+Television Business Report as a Top Local TV Leader.
Paramount Global’s board of directors has approved a merger with Skydance Media in a stock and cash transaction valued at nearly $8 billion.
Nexstar’s independent WGN Chicago said today announced that Vice President and General Manager Paul Rennie will retire on Aug. 31, following an eight-year tenure leading the station.
As David Ellison and Jeff Shell look to the future of Paramount Global, CBS is expected to be a “cornerstone” asset of the new company, the executives said on Monday.
Veteran media and tech executive Jared Grusd has been tapped as CEO of Gracenote, Nielsen‘s content-solutions division.
US Black adults consume about 81 hours and 13 minutes of media (TV, radio, and internet via any device) per week. That’s almost 12 hours more than the general population, which consumes an average of 69 hours and 22 minutes weekly, according to Nielsen’s February 2024 report, “The Global Black Audience.”
Economic sentiment increased again over the past two weeks, reaching its highest level since mid-March. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.6 points to 35.3.
The U.S. new-car market lost some momentum in the second quarter as elevated prices and higher borrowing costs continued to weigh on consumers.
The Biden-Harris campaign said in a statement it will target voters via TV, radio, and digital "on the issues that will decide this election."
What does that mean for FCC decisions? Likely decisions relying on abstract Congressional grants of authority (like the public interest standard) will be subject to more scrutiny by Courts.
A new digital video recorder specification is now available to licensees of the A3SA content protection technology being deployed throughout the country concurrent with the launch of NEXTGEN TV broadcast channels.
It’s being hailed as “a new affordable option” for consumers interested in making the leap to ATSC 3.0-powered NEXTGEN TV, and it’s now available for purchase.
Interest in TV news has ticked up among Americans in 2024 but is significantly down in the last decade, according to a massive new survey from the Reuters Institute for the Study of Journalism. Local TV news in the U.S., however, fared much better, with 62% trusting it, the highest score of any other online or TV source.
Chris Dolan, a seasoned sales executive with more than 20 years of experience in the media industry, has been appointed vice president of sales for NBC-owned KXAS (NBC) and KXTX (Telemundo) in Dallas, effective Aug. 5. He will report to Tony Canales, president-GM of NBCUniversal Local Dallas-Fort Worth.
The U.S. new-car market lost some momentum in the second quarter as affordability, elevated prices and higher borrowing costs continued to weigh on consumers.
On June 19, the FCC’s Media Bureau, headed by Holly Saurer, gave its approval to a swap of stations between Brian and Patricia Lane’s Marquee Broadcasting and Gray Television.
E.W. Scripps will be able to televise all locally produced Panthers preseason, regular season and round one games of the postseason with distribution on cable, satellite and over-the-air television.
AdImpact said it has increased its forecast for political ad spending in 20024 to $10.7 billion, from an earlier estimate of $10.2 billion.
On broadcast TV, ABC topped all networks with 9.21 million people watching a simulcast of the CNN Presidential Debate.
Nexstar Fox affiliate WDAF Kansas City has promoted Jana Calkins to news director. She joined Fox4 in 1995 as an intern through the University of Kansas and began her full-time career there in February 1996.
Gray Media-owned WOIO, WUAB and Telemundo Cleveland have added veteran sales manager Nick Hasenecz as the stations’ new director of sales. He is from Gray’s WCAX Burlington, VT where he was director of sales for the past 11 years.
Tegna NBC affiliate WXIA Atlanta today appointed Denisha Thomas news director. She will start her new role on July 22 and report to Carol Fowler, 11Alive’s director of content. Thomas is currently news director of Tegna’s WATN Memphis and has the distinction of being first Black woman to lead a newsroom in that city.
Tegna today promoted Christopher Franklin to president and general manager of WATN and WLMT, its ABC and CW duopoly in Memphis, effective immediately. He has been serving as interim GM since earlier this year. He was most recently marketing director at WATN-WLMT, which he joined in 2020, responsible for building the stations’ brands in the market.
Nexstar Media Group today promoted Lloyd Bucher to vice president and general manager of its CW affiliate WPHL Philadelphia, leading the long-range planning and day-to-day management of it as well as its related mobile and social media channels. He brings nearly 30 years of leadership experience in broadcast management, marketing and sales to his new position at Nexstar, where he has served as the VP-GM of the company’s Charlotte, N.C., broadcast and digital operations at WJZY (Fox) and WMYT (MNT).
In an apparent victory for a promising audience-measurement startup, a U.S. district court dismissed a suit filed by Nielsen against HyphaMetrics alleging it infringed on one of Nielsen's patents. The redacted ruling -- made May 8 and filed May 15 -- dismisses the first of two patent-infringement claims brought by Nielsen against HyphaMetrics.
Broadcasters remain a vital bastion of the free press in communities all across the country – an especially critical role this election year. As misinformation runs rampant on social media, journalists at local TV and radio stations continue to bring unbiased reporting, urgent emergency updates and accurate fact checking every day.
Tom Van Amburg, a trailblazing Los Angeles TV executive whose innovations drove KABC to the top, died Monday after a short illness at 83. Van Amburg was best known for his tenure as the General Manager of ABC’s flagship O&O station KABC-TV, and under his stewardship KABC became the No. 1 broadcast news station in Southern California.
Jennifer Graves, vice president of news for Chicago ABC owned station WLS, retired Friday after 32 years with the station. Graves was the station's news director for nearly 23 years.
Overall local TV will continue to get a big piece as voters still turn to live, linear TV news networks and stations during big political election seasons. Industry estimates say linear TV political ad spending will still account for a great deal of spending. eMarketer says 57% ($7.06 billion) of all political ad spending ($12 billion) will go to linear TV.
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital.
This group’s average monthly spending rose by 4% in the first four months of 2024, with significant retail sales growth in home improvement, apparel, auto aftermarket, and prestige beauty industries.
Nielsen published the May edition of the report. TVB is again highlighting that by not delineating ad-supported from non-ad-supported viewing, Nielsen’s analysis continues to misguide media buyers and advertisers.” TVB said it is doubling down on its request for the Gauge Report to answer this essential question for marketers: Where do consumers see advertisers’ commercials?
Peachtree Sports Network is available in Atlanta free over the air on WPCH (ch.17.2), as well as Comcast, Spectrum and streaming on YouTube TV and Fubo. Peachtree Sports Network is also carried free over the air on Gray-owned Georgia stations in Albany (WGCW, 36.4), Augusta (WGAT, 17.3), Columbus (WCTA, 47.3), Macon (WPGA, 50.1) and Savannah (WPHJ, 19.3).
Last week’s ATSC conference laid bare the regulatory challenges still holding NextGen TV by the collar — and the prospect of a new spectrum auction — but touted consumer-facing developments and receiver progress to buoy broadcasters’ hopes for the technology.
Today’s launch in Myrtle Beach-Florence follows a decade of development and months of planning and preparation by the local stations.
Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them? To get the best answer, TVB fielded a 3,000+-respondent survey conducted by Dynata designed to provide a better understanding of just how U.S. consumers feel about local broadcast television news and their consumption habits.
That made it the most-watched telecast of the week, accounting for all broadcast and cable networks but excluding sports. It also achieved the highest household rating of the week with a 6.2. Additionally, all five of Sajak’s final “Wheel of Fortune” episodes landed in the Top 15 broadcasts of the week.
Live content breaks down generational differences to beat on-demand and scheduled programming, according to a new survey from Nevion.
Advertising is a key way for brands to create connections and build brand trust, according to 76% of those surveyed. Almost half (48%) stated TV ads as the preferred channel of engagement to communicate brand messages and build trust. Other preferred channels include social media ads (33%), brand websites, (25%) and product placements (25%).
Local television news remains the most-used news source, at 28% weekly reach according to the report.
"Linear television has always been a powerful tool for achieving efficient reach and frequency, yet its impact has been underrepresented in the cross-channel performance equation,” said Steve Bagdasarian, chief commercial officer at Comscore.
Nexstar Media Group today appointed Tim Ingram vice president and general manager of its broadcast and digital operations in Baton Rouge, La. (DMA 95), responsible for the long-range planning and day-to-day operations of WGMB (Fox), WBRL (CW), KZUP (ind.),, and their related digital and social media channels. He also will be responsible for overseeing Nexstar’s operational agreements with White Knight Broadcasting, Inc., to provide services for WVLA (NBC).
Both political parties are raising money like never before — which means we will see spending like never before, Ovadia says.
In the battle for the airwaves, Democrats are outspending Republicans by a margin of nearly 4 to 1, according to data from AdImpact. The first says that as of June 7, Democratic groups had spent more than $4 million statewide vs. about $1 million from Republicans.
So, should a local client’s advertising investment be directed towards top-of-the-funnel branding media or bottom-of-the-funnel direct response marketing? The answer is both.
TEGNA Inc. has announced that Michael Steib, 48, will succeed David Lougee, 65, as President, CEO and a Director as of August 12, 2024. At that time, Lougee will retire from these roles and become Senior Advisor.
Since the NAB Show in April, the number of broadcasters using NextGen TV broadcasts to deliver high dynamic range (HDR) video has jumped and that HDR is now available in 57 TV markets covering more than 70 million homes.
"The global ad market is accelerating," says Magna Executive Vice President-Global Market Research Vincent Létang, revising IPG Mediabrands global forecast for 2024 up nearly three percentage points -- from 7.2% in December 2023 to 10.0% currently.
The NextGen Video Information Systems Alliance (NVISA) and the Advanced Television Systems Committee (ATSC) have struck a strategic partnership with Federal Emergency Management Agency’s Integrated Public Alert and Warning System (FEMA IPAWS) to establish an end-to-end NextGen TV broadcast system at the IPAWS Technical Support Services Facility (TSSF) near the Nation’s Capital.
The study finds advertising in general helps build trust, which increases purchase intent, with 76% of consumers finding ads effective in this area. TV ads were the most-effective, the study concludes, with 48% responding positively to campaigns.
The NBA Finals posted resurgent audience numbers in Game 2, with the Boston Celtics’ 105-98 victory Sunday over the Dallas Mavericks generating an average audience of 12.063 million viewers for ABC, the biggest viewership for an NBA title series second game since 2019. 
The NextGen Video Information Systems Alliance (NVISA) and the Advanced Television Systems Committee (ATSC) have struck a strategic partnership with Federal Emergency Management Agency’s Integrated Public Alert and Warning System (FEMA IPAWS) to establish an end-to-end NextGen TV broadcast system at the IPAWS Technical Support Services Facility (TSSF) near the Nation’s Capital.
Retail sales rose significantly, showing strong increases both month-over-month and year-over-year, as consumers continued to spend and drive growth.
Thanks to a new partnership, WLTX-19 will air all Panthers pre-season games, as well as Panthers FanFest and “Panthers Huddle,” a weekly show where Head Coach Dave Canales shares exclusive insights on what fans will see on the field every Sunday.
U.S. ad spending is now expected to expand 9.0%, up 2.5 percentage points from GroupM's December 2023 estimate.
Borrell forecasts local streaming advertising will reach the $24.7 billion mark in 2025. Overall, local advertising is expected to increase by 3.2%, which Borrell described as a “healthy” rate.
While it typically pales compared to Mom’s big day, the National Retail Federation’s Father’s Day forecast shows consumers are feeling fond of pops this year. The NRF expects spending to reach $22.4 billion this year, which is the second highest in the survey’s 21-year history and comparable to last year.
Since LG Electronics, Samsung and Sony blazed the 3.0 consumer trail at CES 2020 with their introduction of the first NextGen TVs, the naysayers have had progressively weaker arguments as broadcasters and CE makers alike achieved a succession of milestones on the way to a successor TV standard. Without question, there have been some setbacks along the way, but the direction and momentum are clear.
A joint venture between Standard Media and the three teams, CHSN seeks to reach most of Illinois and parts of Indiana, Iowa, Michigan, and Wisconsin, pending league approvals.
Of five automakers that have reported May results so far, sales grew a combined 10 percent, per Auto News.
Despite a rising cost of living, most holiday shoppers plan to maintain their spending levels from previous years.
"This association’s central focus will be advocating for policies to protect viewers by ensuring live, local broadcasting is vibrant, competitive and freely available in today’s media landscape," the statement said.
With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, joined forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all.
The latest data from Inscape reveals that after experiencing significant growth in recent years, the amount of time U.S. households spend streaming has stabilized. However, it’s worth noting that since the second quarter of 2022, live linear TV viewing has seen a steady increase.
Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of +4.3%.
The veteran broadcast manager will oversee the ABC affiliate beginning June 10.
A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
CBS has the grayest primetime audience (and the largest one), while Fox’s five animated series helped age down that broadcaster during the 2023-24 season.
The managing director overseeing newsroom teams across the Lone Star State for Charter Communications’ Spectrum News 1 from Austin is heading to Waco, where he will soon take the reins as Station Manager for The E.W. Scripps Co.‘s twin ABC affiliates in the DMA.
Consumer confidence in the U.S. rose in May after three straight months of declines.
KHRR, KVOA, KOLD, KUAT, KGUN and KMSB are now broadcasting with ATSC 3.0 technology.
The latest Media Monitors Spot Ten reports have been released by the iHeartMedia-owned company tied to RCS, and for cable and broadcast television spots, one big home improvement retailer made a big push to bring in shoppers across the Memorial Day holiday weekend.
A new study from Horowitz Research finds that 42% of adult sports viewers would likely subscribe to the forthcoming “Venu Sports” over-the-top streaming service when it becomes available. But, the report also suggests over-the-air viewing will have less impact than for proprietors of channels distributed through vMVPDs and traditional cable service providers.
NBC Sports said today that its coverage of Sunday’s thrilling Indianapolis 500 averaged 5.34 million viewers across NBC, streamer Peacock and NBC Sports digital platforms in preliminary numbers. That’s up by 8% over the 2023 race and by 10% over 2022.
The U.S. ad market expanded for its 13th consecutive month in April, rising 9.1% over the same month in 2023, according to the latest installment of data from Guideline's U.S. Ad Market Tracker.
The largest TV advertisers in the U.S. grew their overall budgets by 7% during the first three months of 2024 compared to Q1 2023, according to data from Guideline. 
As summer and hurricane season approaches, Gray Television’s Mississippi stations are teaming up to present a one-hour special on hurricane preparedness.
A multi-year distribution agreement has been reached that encompasses Paramount’s full portfolio of linear cable networks, CBS owned-and-operated broadcast stations and direct-to-consumer streaming services.
In 2024, Democrats have made huge bets on the issue in battleground states. In the first four months of this year alone, 48 percent of Democratic ad spending on broadcast networks in Pennsylvania centered on abortion. In Michigan and Arizona, the share was above 60 percent, and in Georgia, it was over 90 percent.
Collective viewership for the last day of the season hit nearly three million, and the 2023-24 season saw the first match ever to top two million viewers.
The CBS daytime talk show “The Talk,” which was an early test case for Shopsense’s second-screen stores, involved anchors and other talent on the show prompting viewers to check out the shops by following the links.
The biggest advertising story of our generation is the transition from broadcast to audience targeting. We’ve all experienced misinformation-driven polarization take hold among peers. It is a wake-up call to acknowledge that audience targeting and online information campaigns have had some gnarly byproducts.
AdImpact, which looks at where candidates have already reserved ad time, says 14 hopefuls have placed reservations after Labor Day of at least $1 million. And as of Tuesday (May 21), it says $208 million future Presidential ad reservations have been booked.
It is time to set the record straight for the road ahead and acknowledge that linear TV is, and will continue to represent, a vital component in this new normal of distribution convergence.
The upfront has changed with the media environment, the buyer added. “All of these media sellers understand that the future is not just linear or not just streaming. It is audience first and being able to find that strategic audience across the entire pool of their available supply — be it linear, addressable or streaming."
The effort comes as EV sales in the U.S. fail to live up to the hype. It’s a far cry from just a few years ago, when nearly every automaker poured billions of dollars into EV development while shelling out big marketing dollars to tout grand EV ambitions, including with Super Bowl advertising.
‘L.A.’s Very Own’ G.M. to be honored at Wonder Women of L.A. on June 18.
“‘Saturday Night Live’ is a cultural institution that has been etched into NBCUniversal’s storied history. For five decades, ‘SNL’ has been one of the most desired properties for marketers, and we are thrilled to have these Presenting Sponsors join us for the 50th anniversary season as we honor this iconic show,” says Mark Marshall, chairman of global advertising and partnerships for NBCU.
The veteran Chicago-area sports and media executive will continue leading sales partnership development for WMAQ-WSNS and NBC Sports Chicago.
Bernice Kearney, who has been at the helm of KPRC 2 Houston as news director for the past 18 months, is now moving on.
Sales leaders from Hearst, Gray, Scripps and Ticker explained that a holistic approach to streaming ad sales is a critical alternative to the programmatic-heavy approach adopted by tech giant competitors in the space.
TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.
“It’s still the case that every single NFL game will be shown on free, over-the-air broadcast television to the competing teams’ home markets, as it always has been,” Jeff Miller, the league’s EVP of communications for public affairs and policy, said.
In a matter of hours, two networks outmaneuvered their rivals and landed a coveted pair of Biden-Trump prime-time debates.
With all these considerations, analysts are thinking each debate could be a 100 million-plus viewer event.
Broadcast and linear cable TV were not forgotten at the Upfronts this week.
An unsettling trend of putting GMs in charge of multiple markets is creeping into the industry. It doesn’t bode well for those who hope for any degree of proficiency at that scale.
Nielsen's effort to show a complete picture with its new “Media Distributor Gauge” totals all viewing from all platforms -- streaming, linear and otherwise for media companies. But some elements seem to be out of the frame.
Despite twin Hollywood strikes that ground TV and film production to a halt, the top broadcast networks delivered about as much ad reach during the 2022- 23 TV season as they did the prior year, according to measurement firm iSpot.
Automotive News asked five auto finance experts to share their thoughts on these challenges and what affordability constraints might mean for the months ahead.
A media advertising sales professional whose resume includes stints as SVP/GM for Entravision/Orlando and since March 2022 has served as President/GM of two TEGNA stations in Connecticut has been named VP/GM of Nexstar Media Group’s home for The CW in Houston
Select games from a Major League Baseball Partner League that operates in nine states and one Canadian province are coming to over-the-air broadcast TV stations across the Midwest and to three local sports networks recently launched by Gray Television.
This report explains the history, current status, key players, and business prospects of ATSC 3.0, with a special focus on its implications for advertisers and media buyers.
The station group has increased its political estimates for the election cycle based on expectations for a very strong back half of the year.
NBCUniversal says ad technology it rolled out earlier this year helped drive a 38% increase in sales for Domino’s in a recent trial.
Some of broadcasters’ diginets have greater reach than many cable networks and are attracting general market advertising as well as original, first-run and off-network syndicated programs. 
Now the league, whose media rights package expires in 2025, must capitalize by making sure fans can easily follow the players they grew to love during their collegiate careers.
With a nearly triple-digit days’ supply, Nissan is letting its retailers advertise vehicle prices below invoice for the first time since before the pandemic. Dealers can market nearly the entire 2024 model year lineup at up to 10 percent below invoice, Nissan said last week. The aging Armada may be advertised up to 15 percent below invoice.
Tegna on Thursday appointed David Loving president and general manager of KHOU (CBS) and KTBU (Quest) in Houston, effective May 20. Loving was most recently president and general manager of Tegna’s WOI and KCWI in Des Moines, Iowa.
Local broadcast TV advertising remains an indispensable tool for brands looking to make a splash during this special occasion. Businesses looking to craft a Mother’s Day marketing strategy would be remiss to overlook the power of local broadcast TV.
There has been a lot of debate over the years regarding consumer audience measurement across platforms, across providers, across different types of video, etc.
Both groups’ local stations have hopped on the NEXTGEN TV bandwagon, as have two of the market’s biggest Spanish-language television stations and its PBS Member station, too.
Steve Carter, who transferred from KUSA-9 in Denver to take the role.
She served as the VP of sales for both Hearst Television and Post-Newsweek Stations. She was the first general manager at WKMG Orlando, Fla., and the general sales manager at WFSB Hartford, Conn., and KPRC Houston.
NBCUniversal has started a new retail media partnership with Instacart to help consumer packaged goods advertisers with their campaigns.
Kim Godwin has stepped down as president of ABC News. Debra OConnell, president, News Group and Networks, Disney Entertainment, will oversee ABC News
Hearst Television on Monday promoted Nick Radziul, who has played a key role in expanding the company’s distribution relationships and advocacy efforts, to executive vice president.
Viewers have watched more than 456 billion minutes ofCBS entertainment, news and sports programming across the Network, Paramount+, Pluto TV and theCBS app from Jan. 1-April 21, 2024. That’s 30% higher than the total time spent with Netflix originals and +231% higher than with originals on all other streaming competitors combined*. 
The local TV station network affiliates groups have been petitioning the FCC to amend its regulation regarding the classification of virtual MVPDs which stream video content over the Internet instead via traditional cable to subscribers.
Leo MacCourtney, a longtime television industry leader who has served as President of Katz Media Group's Katz Television arm since 2012, is retiring. His final day in the role is June 30, at which time the company's Chief Operating Officer, also at Katz Television for 12 years, will assume MacCourtney's role.
Nexstar Media Group, which owns The CW, said the network’s affiliation will be moving to Nexstar-owned WGN-Chicago.
The media industry is in the midst of unprecedented change, and this focus on noncompetes is pulling attention from solving more pressing problems. Creative, intelligent, and motivated employees are needed to figure out what’s next. People who are afraid to take risks won’t be part of the solution.
Toyota continued its streak while Hyundai and Kia sales slip.
The regional sports network that airs Pittsburgh’s MLB and NHL teams is launching a direct-to-consumer streaming service, the latest to take the step as more fans cut the cord.
Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of digital video, including connected TV.
The partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement.
During early talks with potential advertisers, the company is already making a bid to sell 30-second ads for at least $7 million each.
“We are very proud of this partnership with LG, which has launched all of our Local Now FAST channels to millions of viewers,” said Byron Allen, founder, chairman and CEO of Allen Media Group. “Local Now is the largest local news streamer in the country and our vast footprint of channels powered by proprietary technology and journalism delivers unmatched quality local news and entertainment in every market throughout America.” 
The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker.
After several weeks of quiet, the level of political advertising has begun to pick up. And that has put 2024 back ahead of 2020 spending levels, according to AdImpact. Its ad tracking shows $2.28 billion has been spent in the current political cycle, exceeding the $2.15 billion spent at this point four years ago when the primary season drove much of the early spending.
According to a recent Pew Research Center survey, a resounding 86% of U.S. adults believe that small businesses positively influence the country’s trajectory, surpassing even revered institutions like the military and churches.
Important 3.0 developments at the 2024 NAB Show point to near-term revenue from datacasting.
The introductions of HDR and Dolby Atmos immersive sound to coverage of the Kentucky Derby are among the group’s latest technical additions that also include new interactive and streaming services for viewers.
The new deal includes Tegna stations in Seattle, Portland and Spokane.
Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.
Spanish-language media and content company TelevisaUnivision has signed off on a new partnership that brings a new “retail media experience” to consumers of its content on both linear and streaming platforms.
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
Journalism programs at colleges and universities need to improve and modernize, and stations need to make the jobs more appealing, while also offering better onboarding and training for those with little or no experience.
The extension will keep him in charge of the trade association through 2029.
E.W. Scripps today appointed James Galindo station manager for KERO, its ABC affiliate in Bakersfield, Calif. As station manager, he will lead the day-to-day operations and serve as director of sales.
Fresh off a historic WNBA draft night and broad fan excitement for one of the league’s most successful franchises, the Indiana Fever and Tegna today announced a partnership to broadcast select Fever games during the 2024 season. Seventeen games will be shown for free over the air on WTHR or WALV, Tegna’s NBC and MeTV affiliates in Indianapolis.
Black says before becoming WJZ’s news director, she was the managing editor for several decades and during that time, “one of the things I did was make sure that I had a big breaking news plan. Part of that plan was making sure you had a crew that you could contact at any hour of the day, and they will mobilize,” Black says.
In this role, Porter will partner with ​the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming, digital and linear platforms.
This year's NAB Show represented a bit of a turning point for the standard, as an impressive stack of new partnerships, product launches, and viewing-facing features were announced - the sheer volume of which hints at real momentum in the months ahead.
Although live sports continue to see more exposure on streaming networks, linear TV still dominates among brands when it comes to sports programming, securing 90% of all advertising placements, according to SponsorUnited.
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
Jacobs told the audience at NAB that “local” needs to go far beyond things like the news, sports and weather, and that those who fail to embrace that understanding aren’t truly fulfilling their mission.
Michael Newman, Graham Media Group director of transformation, says: “Bitmovin is a well-known player in the video streaming industry and our top choice for a technical partner as we seek to expand our audience reach by offering game-changing viewing experiences powered by high-quality streams that drive viewing engagement.
In the past 12 months, ATSC 3.0 has been launched in New York, Chicago and Philadelphia, bringing at least 75 percent of U.S. households within reach of NextGen TV.
The project “will deliver an invaluable overview of a market in transition, as industry participants work to improve existing offerings, develop completely novel solutions to market needs, invest in pioneering new products and services, and look to leverage new technologies to support the market.
Lawrence Yoon, a media analyst at Bernstein, emphasizes that despite the rise of digital media, linear TV remains the primary channel for mass marketing and a crucial asset for traditional players.
The initial six stations are WNBC (NBC) and WNJU (Telemundo) New York, KNBC Los Angeles, WCAU in Philadelphia and WTVJ (NBC) and WSCV (Telemundo) Miami.
eMarketer reports that Nielsen will be the primary currency this upfront season. For all its faults, Nielsen’s legacy panel-based currency is entrenched. It’s the only one of the three options Nielsen will offer that’s currently accredited by the Media Rating Council (MRC).
Local television station owners including Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and the E.W. Scripps Co. have invested in the ATSC 3.0 Framework Authority, whose Run3TV platform can provide detailed data about over-the-air broadcast viewership.
Despite the gloom and doom about linear television, advertisers still aren’t ready to shift a lot of ad dollars to streaming. The iSpot survey found that 27% of advertisers plan to spend either a bit more or much more during this year’s upfront, compared to last year. 
The women's NCAA College Basketball Championship topped a new record with 18.7 million viewers in early Nielsen TV-measured viewing -- the highest ever for a women's U.S. basketball game and best ever for a college or pro, men's or women's basketball game since 2019.
Five of the stations that will appear on Frndly TV are owned by E.W. Scripps. Frndly previously made a deal to carry Scripps multicast networks including Bounce, Ion, Grit, Laff and Court TV.
According to Magid, interest in women’s college basketball grew by 50%, to 18% of respondents in the Magid AD.VANTAGE survey from 12% last May.
NBCUniversal said it has sold $1.2 billion worth of advertising in the Paris Olympics and Paralympics, putting it on track to be the gold medal winner for most ad revenue ever generated by an Olympic Games.
The National Association of Automotive Dealers says local car dealers spent four percent more on advertising last year, with dealers spending a combined $8.9 billion. That was a $330 million increase compared to what was invested on marketing a year earlier, and an increase of $1.4 billion from the low point in 2020.
“Fast-growing audiences are watching at a high clip, and subsequently, women’s sports programming is in the ranks with some of the highest rated broadcasts overall,” said Denise Ocasio, Executive Director of Investment, GroupM US. “Advertising alongside women’s sports works.”
It’s a good time to be in the women’s sports business, and during the upcoming upfront, the E.W. Scripps Co. will be pushing its WNBA and NWSL franchise nights as a way to get more advertisers spending more money on Ion and its other television properties.
The implosion of the regional sports network business has allowed local broadcasters to step into the breach with live local pro-sports telecasts. “It’s a revamped approach to how these games are being distributed — you have increased viewership and increased value for your ad inventory with the [broadcast] business model,” Berke said. “Then you add streaming in to maintain your revenue growth and the value of the franchise going forward.”
As anticipation builds for the upcoming Summer Olympics in Paris, NBCUniversal has unveiled plans for an extensive live coverage bonanza, featuring over 200 hours of action-packed programming.
What can station and station groups do to get more political dollars? Steve Passwaiter’s advice is to play the long game. “Attention means money. There’s a big opportunity this year from the local market down ballot contests.”
If television wants to again attract the best and brightest, as well as retain the best of our current work force, the industry must offer a future that young people can get excited about. That will only happen if one leader steps forward and decides to create that future.
The $14 million fall ad buy from Rosen comes after Cook Political Report moved the race, which could determine control of the chamber, to a toss-up on Wednesday.
The JIC aside, currency providers agree they need more first-party data to ensure they have statistically significant and consistent forecasting capabilities for streaming campaigns.
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising - with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Those assigned to cover what Scientific American has dubbed “The Great American Total Solar Eclipse of 2024” will have a few tech, organizational and distribution improvements to enhance their coverage and reach viewers.
WISH and WNDY Indianapolis will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 11th year in a row. Fans will have a free over-the-air option to watch all 20 matches this year, including the 17 home games at IU Indianapolis Carroll Stadium. 
ONE Media’s Jerald Fritz says that NextGen broadcasting provides new essential tools for broadcasters to serve their viewers as well as generate new revenue streams. He thinks we need to fast track the effort to bring that to the market.
The U.S. Joint Industry Committee (JIC) this morning announced Comscore and VideoAmp have received full certification as a transactional currency for the U.S. advertising marketplace.
Just as rural and disadvantaged urban households have been sustained by the Affordable Connectivity Program (ACP) support, the program has also benefited broadcasters and digital content purveyors, which have been able to reach larger audiences with their video content. At the same time, however, the digital divide has shifted—today the digital divide is as much about content affordability as much as it is internet access.
The board of directors of ATSC, the broadcast standards association, has named Dr. Paul Hearty of Samsung Electronics as chair of the ATSC technology group that oversees the ATSC 3.0 suite of standards.
Nielsen is incorporating big data from Dish Network, DirecTV, Roku, Vizio and Comcast into its new measurement systems.
This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations
In last week’s TV Tech Summit keynote, NAB President/CEO Curtis LeGeyt discussed NextGen TV, diversity and concerns over how generative AI could impact local communities.
CBS retained Gray Television’s in-house news research and consulting group, Strategic Insights & Activation Team (Strat Team), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations. The first-of-its-kind partnership began on April 1.
Scripps, like other station groups, is capitalizing on sports teams’ desires to maintain broad local coverage, in this case with new deals involving the NHL’s Las Vegas Golden Knights and Phoenix Coyotes. Other recent high-profile local station sports partnerships include Tegna’s with the NBA’s San Antonio Spurs, Dallas Mavericks and Milwaukee Bucks, and Gray Television’s with that league’s Phoenix Suns, Atlanta Hawks, and New Orleans Pelicans.
The Elite Eight game between NC State and Duke produced the largest audience for an Easter Sunday telecast on any network in 11 years. The Wolfpack’s 76-64 victory over the Blue Devils in the South Region final averaged 15.1 million viewers on CBS, according to Nielsen.
With projected 2024 political ad spend estimates ranging from $10-$16 billion, Passwaiter notes that there's already big money having gone to Senate races, such as the $200 million spent in Ohio on Democratic incumbent Sherrod Brown and several Republican candidates.
It is predicting local TV/video ad sales to spike by 26% to $23 billion in 2024.
A record high 39% of US consumers said they were considering purchasing life insurance within the year, per a 2023 Limra study. To capitalize on the opportunity, insurers must understand who their prospects are, how to reach them, what they want, and what’s preventing them from pulling the trigger.
NextGen TV has been on the air in Detroit for more than three years. At this point, not too many people are tuning in, but broadcasters there are using the market as a laboratory, testing features and getting ready for when more viewers are paying attention.
Gray Television today announced a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audiences in at least 34 markets across the United States. The first AFL games on Gray’s television stations will air on Saturday, April 27, and continue for the 10-week 2024 AFL season.
Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana's only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.
Local broadcast television is still the primary and preferred way viewers watch sports. That’s the leading conclusion from a TVB-commissioned 5,000-respondent sports survey conducted by Dynata that identifies the top media platforms Americans are using to watch or listen to sports — including traditional linear media, streaming and digital platforms.
Speaking at the ANA Media Conference, Trisha Ripperger, CMO of the Tom Wood Group, a Midwest dealer group, noted that the company’s target is people 45 and up. So the dealership group focuses on local TV, though Ripperger said she sets aside 10% of the budget for connected TV, largely to reach younger buyers with an eye toward long-term brand building.
The U.S. ad market expanded at its greatest rate in nearly two years in February -- increasing 10.4% over February 2023, according to the latest monthly installment of Guideline's U.S. Ad Market Tracker.
Leagues like the WNBA and the National Women’s Soccer League have recently signed new television rights deal and are open to new sponsorship opportunities. Women’s college basketball drew a huge audience when Caitlin Clark of Iowa broke the college scoring record. Nearly all categories that currently advertise in men’s sports could sponsor women’s sports as well.
Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.
The ATSC 3.0 transition is stalled. A new public-private partnership could jump start it.
Despite the ability to deliver more personalized content promotions online, linear TV appears to be more effective at introducing new content via its promotional strategies than streaming services have been where users are relying more on external recommendations. The inability to connect consumers with the content they like is contributing to churn, according to Hub.
Through the first five days of NCAA “March Madness” averaged 9.0 million Nielsen-measured across CBS, TBS, TNT, and TruTV, according to the NCAA -- the best results ever for the tournament over that period. Thursday's first-round game average of 8.5 million viewers was up 1% from a year ago (8.4 million) -- the most-watched opening day of the first round since 2015.
U.S. ad industry revenue should grow a bit more this quarter and year than previously expected thanks to improved economic conditions and forecasts, Madison and Wall’s Brian Wieser said in a new report. The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.
Steve Lanzano, president and CEO of the Television Bureau of Advertising (TVB), the broadcast industry trade association, projected political campaigns would deliver a $10.2 billion infusion into the media economy, more than 10% higher than the last presidential cycle.
A U.S. District Court judge in New York has ruled in favor of Nexstar, dismissing DirecTV’s assertions that the broadcast TV station owner engaged in actions in violation of U.S. antitrust laws.
Chastity Scott, WFXG general manager, said: “Chris brings over 20 years of experience in the news business. He is a proven leader who has a knack for creative thinking. Chris is a well-respected and empathetic leader.”
The 2024 Election Toolkit assets help broadcasters serve their communities in the lead-up to Election Day on November 5. The toolkit includes information on identifying false statements online, examples of broadcasters’ work combating misinformation, voter registration resources and guides for finding local polling places.
The automaker is entering its fourth year as an NCAA corporate partner of March Madness for both the men’s and women’s tournaments.
Programmatic buying, a way to reduce friction and automate many aspects of the ad process, is coming to the Olympics for the first time this summer with the Paris Games. Through a partnership with The Trade Desk, NBCU is opening up private marketplace, biddable access for advertisers, from the U.S. Olympic Trials to the Olympic and Paralympic Games.
Comscore’s system for measuring national and local household-level TV viewing has been accredited by the Media Rating Council. At a time when measurement companies are scrambling to offer alternatives to Nielsen, which has dominated the TV ratings business, Comscore becomes the first to win what is considered the industry’s Good Housekeeping seal of approval for a methodology that employs big data from set-top boxes and smart TVs to analyze the current more fragmented viewing environment.
In the past two weeks, $109.1 million in political ads have been tracked. AdImpact says it continues to see strong spending in the competitive U.S. Senate races where local broadcasters typically pull in more ad dollars.
Local media leads truth and accuracy in Washington state, according to a recent statewide media study, conducted by SmithGeiger for the Washington State Association of Broadcasters.
Consumer spending is expected to reach a total of $22.4 billion on Easter (March 31) this year, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest in the survey’s history, after last year’s record-setting $24 billion when the holiday fell nine days later in the year.
Sean McNamara is the new news director at KDVR and KWGN, Nexstar’s Fox and CW affiliates in Denver. McNamara joins from WDAF, Nexstar’s Fox in Kansas City where he was the news director since 2019.
The takeaway for broadcasters is linear TV and websites work well together in serving the public and advertisers alike. Just as important is the effect the combination has on reach. Combining the reach of broadcast websites and broadcast television extends total reach by 4%.
With March Madness just around the corner, Edo’s “Women’s Sports TV Outcomes Report” highlights the growing opportunity for advertisers in women’s sports programming.