Industry News

Industry News
In a wide-ranging Executive Session interview, Abernethy weighs in on programming challenges and their pressures on newsrooms, streaming opportunities and his outlook for syndication, measurement, auto’s resurgence in spot and broadcast’s ability to compete against the big streamers.
The United States’ 0-0 draw against England in the World Cup drew 19.98 million viewers for English- and Spanish-language broadcasts, the third-most watched men’s soccer game on U.S. television.
The Thanksgiving afternoon game between the New York Giants and Dallas Cowboys set the mark for the most-watched NFL regular-season game on record. The Cowboys 28-20 victory on Fox averaged 42 million viewers, according to Nielsen, surpassing the 41.55 million average for the Dec. 3, 1990, Monday night game between the Giants and San Francisco 49ers on ABC.
B+C has partnered with iSpot.tv to bring you a weekly chart showing TV's most-promoted programming ranked by ad impressions. For the seven-day period through 11/20, ABC's telecast of the American Music Awards is No. 1.
WKMG, Graham Media’s CBS affiliate in Orlando, Fla., changed its traditional weekday 5:30 p.m. newscast entirely to feature original digital content. On the first day, the program doubled its audience in the time period, which led to a 60% increase in the 6 p.m. news.
About 20.5 million American adults plan to bet a total of $1.8 billion on the 2022 FIFA World Cup in Qatar, according to the American Gaming Association. Of those, 48% intend to place their bets online and 29% said they plan to bet casually with friends. Meanwhile, 23% plan to bet at a physical casino sportsbook and 20% plan to place a bet with a bookie.
KNBC and KVEA, NBC/Universal’s NBC4 and Telemundo 52 in Los Angeles, are teaming up for their “Help For The Hungry” campaign from November 21 through December 31 to support local food banks and help provide millions of meals to families in need throughout Southern California.
Imagicomm Communications has named Kyle Krebs as the new GM of WHBQ-TV in Memphis.
The Library of American Broadcasting Foundation (LABF) has elected Sally Brown, former WSTB South Bend, Ind., general manager, to the LABF board of directors. The announcement came from Co-chairs Heidi Raphael, Beasley Media Group chief communications officer, and Jack Goodman, former NAB general counsel and longtime DC-based communications attorney.
To naysayers who insist that auto shows are on their way out of existence, this year's Automobility LA is Exhibit A on why that's not the case. The show, which opened to the public last Friday, was absolutely swarming with media during the preshow press events. Both exhibit halls at the Los Angeles Convention Center were filled with a plethora of brands.
For all the money spent on political advertising leading up to November’s midterm elections — an estimated $9 billion, a record for midterm spending according to Kantar/CMAG — it’s not over yet. According to Kantar/CMAG VP Steve Passwaiter, the price tag of ads for both candidates in Georgia’s Dec. 6 Senate runoff is estimated to total $125 million.
KASA Albuquerque, NM, has promoted Edgardo Sanabria Mariani to news director. He will be in charge of the overall operations and performance of the station’s newsroom, including the news productions across multiple media platforms.
Advertisers looking to reach a growing younger, diverse and high-income audience should be taking a look at women’s sports, according to a new report from Samba TV.
Jack Abernethy, chief executive officer of Fox Television Stations, will be the 2023 honoree of the Broadcasters Foundation of America Golden Mike Award, presented annually to an individual for their excellence in and commitment to broadcasting, and their ongoing service to the community at large.
Of the House races called so far, 96% were won by the biggest spender, a new OpenSecrets analysis found.
Amid talk of an advertising spending slowdown, connected TV chalked increased gains in the third quarter compared to a year ago, according to new figures from Standard Media Index.
According to Nielsen, Amazon’s TNF results have declined 23% to 9.4 million average viewers on season-to-date basis. In comparison, Fox is averaging 18.1 million through all its NFL games, up 4%, followed by NBC at 18.8 million, also gaining 4%; CBS, 17.7 million, 6% higher and ESPN/ABC, 13.9 million, also up 6%.
WXIX in Cincinnati has some new promos for its morning news that are upbeat and entertaining enough to watch over and over. What if watching the morning news helped you have a perfect day?
TVB has commissioned Dynata to look at media’s influence on voters following the midterm election. Key California statistics were released, ahead of a mid-December release of the full report. California voters cited TV as the most important factor (50%) influencing their awareness, greater than all other media combined (47%).
Omnicom Media Group will be the first big media buyer to integrate TelevisaUnivision’s household data graph with its one identity data to target, optimize and measure campaign reach among Hispanic consumers.
The high-tech set utilizes over forty, 86-inch HD monitors on the back wall video array and several presentation areas. In addition, there are five large LED panel displays for the main anchor desk area, weather center, and additional performance area.
Nearly three quarters of American subscription users are overwhelmed by all the options with 72% saying there are “too many” subscription services available today, according to a new study from Bango.
The U.S. ad market declined for the fifth consecutive month in October, continuing a downward slide mirroring the downturn in the U.S. and global economies, according to SMI's U.S. Ad Market Tracker.
Amy Reisenbach has been named president of CBS Entertainment. Reisenbach was named executive VP of current programs at CBS in June 2017. She’s been with CBS since 2005.
There's much on Curtis LeGeyt's plate with respect to the NAB's key legislative agenda on Capitol Hill. Two key matters in front of Congressional lawmakers were the focus of a conversation between the association's President/CEO, and Hearst Television President Jordan Wertlieb.
From saluting local veterans to investing heavily in high school or collegiate sports, small and independent broadcasters will “survive and thrive.”
NBCU said a number of clients are using viewing data from iSpot as currency for some of their upfront cross-platform buys. A dozen advertisers have joined The Currency Council, a group NBCU formed to accelerate the use of unified measurement.
Total campaign media spending for U.S. Senate, U.S. House, gubernatorial and other key races in the U.S. midterm elections hit $4.7 billion, per Ad Age. And Georgia TV station owners and operators are the clear 2022 midterm winners.
With the media environment changing and economic conditions becoming more difficult, Kantar has looked ahead and made predictions to help media companies and advertisers navigate 2023.
IAB says ban of targeted, personalized ads is unwarranted.
FCC chair Jessica Rosenworcel has told Congress she would welcome the chance to work with it to better protect consumers during retransmission-consent disputes, a point she has made before in discussing retrans-related blackouts.
Pharmacy retail giant Walgreens has put its U.S. media buying account up for review, Campaign US reports.
Real-time avails and automated priority rate card functions have been added to the Marketron REV Platform.
New York luncheon celebrates creators and innovators in the electronic arts.
Telemundo Stations’ Regional News Channels are now available on The Roku Channel with additional FAST channels — Dateline 24/7, Today All Day and Sky News International — arriving by early 2023.
The biggest U.S. pay-TV providers together lost about 785,000 subscribers in the third quarter, an increase in the loss from Q3 2021 when 650,000 households dropped their subscription, according to Leichtman Research Group.
Bernice Kearney has been named KPRC 2 Houston news director after serving in the same position at Graham Media Group sister-station KSAT 12 San Antonio.
AutoForecast Solutions said 3.9 million vehicles have been cut by automakers worldwide this year, a slight improvement from the 3.93 million reported a week earlier. Looking ahead, microchip availability could improve next year as demand in other sectors eases.
AutoForecast Solutions said 3.9 million vehicles have been cut by automakers worldwide this year, a slight improvement from the 3.93 million reported a week earlier. Looking ahead, microchip availability could improve next year as demand in other sectors eases.
Nearly one in four users (23%) of ad-supported streaming services click on ads they watch, and the same percentage often buy things they see advertised. That according to Ad-Based OTT: Growth in FAST and AVOD Services from Parks Associates.
U.S. subscription streaming revenue grew by 17.3% in the third quarter to nearly $7.7 billion, a slight acceleration from the 16.9% growth rate for the domestic "SVOD" industry in the same period of 2021, according to the Digital Entertainment Group.
TikTok is on track to make nearly $10 billion in ad revenue, growing even as digital advertising is slumping in a global economic slowdown, according to estimates from the research company Insider Intelligence.
Broadcast station groups are in the middle of a sea change as cash from multichannel distributors tightens and they look to new revenue streams to sustain their financial health.
While 80% of the advertisers surveyed by Innovid and Advertiser Perceptions say they’ve increased spending on converged TV and connected TV, 92% said that it is important to get a unified view of reach and performance across linear TV, CTV and digital video.
According to a report from location intelligence provider Gravy Analytics foot traffic to shopping destinations was 15% higher during Q3 2022 vs. the year-ago period. Department stores saw the biggest (49%) increases in foot traffic during the period, followed by outlet malls (38%) and malls (37%).
KSHB 41’s community project Gift of Sole raised $100,800 to help buy shoes for over 1,300 children and teens in the Kansas City metro area.
Allen Media Group appointed Roy Restivo executive vice president of research. He will oversee all research for the company including AMG’s 12 television networks.
The MRC decided that it is not ready to re-accredit Nielsen’s television ratings service just as the measurement company is getting ready to launch its new Nielsen One system.
With a new Congress coming in January, now might be a good time to think about the critical role TV GMs play in the national legislative process. It’s crucial for station GMs to form and nurture relationships with politicians at the federal level, but just as important are the relationships they build with state leaders.
More consumers plan to shop in physical stores this holiday season than last year, according to The NPD Group. This is also the first year since before the pandemic that consumers expect to make more holiday purchases in stores (46%) than online (45%).
Television got the expected big haul from political advertising this quarter, although some station groups came up short of their hopes of setting all-time records. Instead, they had to settle for mid-term election records. And it’s not quite over. The Georgia Secretary of State’s office announced that a run-off election for the U.S. Senate is set for Dec. 6. Heavy ad spending is expected for the next few weeks in the Peach State.
ABC O&O WABC New York has appointed ABC Owned Television Stations’ Race & Culture Executive Producer Porsha Grant to VP, community engagement and development.
Telemundo, the exclusive Spanish-language home of the FIFA World Cup Qatar 2022, announced a series of updates to provide a complete overview of its multiplatform programming offering and comprehensive production footprint as well as a preview to its slate of digital partnerships and advertising partners enhancing the coverage of the biggest sporting event in the world.
Simulmedia has struck a deal with Comscore to bolster its predictive TV program technology TV+ for entertainment marketers and other brands, in finding the right viewers to sample and engage with TV shows. Comscore's custom audience segments will be incorporated into TV+ to help entertainment marketers target audiences across data-driven linear TV and CTV.
The Disney Media and Entertainment Distribution segment of the company saw its revenues decline by 3% in fiscal Q4 2022, as segment operating income tumbled by 91% year-over-year.
The increase to $803 million is driven by 28% growth in political revenue compared to 2018, the last nonpresidential year.
Nexstar Media Group is in talks to bring more National Basketball Association games to its stations.
Retailers have a new threat this holiday season: wanderlust. Americans are returning to the skies, filling hotels, swarming theme parks — and they’re showing a willingness to spend more of their money on trips, CNBC reports.
Broadcast station groups are in the middle of a sea change, as the spigot of cash they've received from multichannel distributors tightens and they look to new revenue streams to sustain their financial health.
If brands want to advertise in Telemundo’s U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they’re pretty much out of time.
Its new TV web platform, RUN3TV, adds server-side ad insertion functionality and adtech platform integrations.
Californians have been inundated with a blast of advertisements as backers of two propositions seek to legalize sports gambling by allowing it at tribal casinos and racetracks or through mobile and online wagering.
Gray taps the general sales manager of its WKYT Lexington, Ky., to lead operations at its Florida Fox affiliate.
KITV, KGMB, KHON, KHNL, KHII and KIKU are now broadcasting with ATSC 3.0 technology.
Subscribers to Peacock’s top tier will soon have 24/7 access to their local NBC affiliate stations via a dedicated channel on the streaming service.
Luxury shoppers aren’t letting higher prices get in the way of their holiday spending. Seventy-six percent of luxury shoppers expect to spend the same or more this holiday season than last year, according to a survey of luxury shoppers by Saks.
The increase to $1.27 billion was driven by strong political advertising revenue and healthy year-over-year increases in distribution, digital and other revenue, offset somewhat by a decline in core advertising.
The increase to $378 million was powered by climbing political advertising and increased retransmission consent revenue. For the company as a whole, total 3Q revenue was $612 million, an increase of 10%, or $56.9 million.
Procter & Gamble Co. Chief Brand Officer Marc Pritchard tapped into that groundbreaking presentation by reiterating his notion that “multicultural marketing is mainstream marketing.”
Linear TV remains a powerhouse business, and for good reason. With scaled infrastructure, exclusive live sports rights and the unparalleled ability to attract massive audiences for culturally vital events, linear TV will continue to dominate ad inventory for years to come.
A new study by IPG's MAGNA in partnership with Spectrum Reach, finds that consumers are more likely to respond to advertising if they see it across different screens, with 41% of survey respondents claiming better recall when they had seen the same spot across linear, connected TV (CTV) and mobile devices.
Advertising spending on linear TV was up 0.3% in September compared to a year ago, according to new figures from Standard Media Index.
The NBC owned stations will deliver more live midterm election coverage on digital/mobile apps and on their local streaming services than ever before.
The automotive category spent 12.2% less on national TV spending this October vs. a year ago, and impressions were down 5.5%
Its heritage may be in Hispanic-targeted U.S. radio and television, but Entravision Communications is clearly a global digital advertising solutions company, based on its latest earnings report.
The automotive category spent 12.2% less on national TV spending this October compared to a year ago, and impressions were down 5.5%.
The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis.
As more viewers flock to free ad-supported (FAST) services, new data from TiVo indicates that, broadly speaking, viewers are tolerant of advertising, Marketing Charts reports.
Holiday retail sales are slated to increase at a slower rate than last year, retail industry groups and consultants say, as consumers continue to face strains from higher prices.
The increase to $909 million was driven by a big increase in political advertising as well as higher retransmission consent money.
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach.
Netflix, which became inordinately popular by streaming shows without commercials, jumps into the advertising business Thursday with its new, low-priced Basic With Ads tier.
Today’s TV landscape stretches from linear and over-the-top (OTT) to broadcast and cable to advertising-based video on demand (AVOD) and subscription video on demand (SVOD). For advertisers, TV is a vehicle for reach, precision or both, whether the focus is by genre, daypart or DMA—now with the added benefits of audience targeting and closed-loop measurement.
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
The digital sports betting and iGaming segment of Caesars was profitable in October, CEO Tom Reeg said.
Ford Motor’s U.S. sales last month declined by 10% as the automaker battled through supply chain issues that delayed shipments to dealers.
Interpublic Group (IPG) and Havas Media have advised their clients to pause advertising on Twitter, citing brand safety concerns based on the actions of new Twitter owner Elon Musk.
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory.
Amid economic uncertainty and high inflation, Americans appear to be approaching the holiday season somewhat cautiously and shifting their spending.
Paramount Global shares slid in pre-market trading after the media company reported third-quarter financial results below Wall Street’s expectations.
Toyota sales up 28% in October; Volume rose 7% at Hyundai, and 12% to 58,276 -- an October record -- at Kia, behind higher demand for EVs and healthy retail sales.
New vehicle buyers should expect to wait six months to a year for prices to drop, according to a new report analyzing why the new-car shortage happened and when it will end.
Paramount Global’s new president of ad sales, John Halley, has reorganized the company’s sales force.
There's little doubt that streaming services with national audiences have become very popular in recent years. But 62% of Americans watch local TV news daily, and 83% find local news coverage on television to be the most trustworthy and accurate source for news, according to a new Spectrum News/Morning Consult poll.
Netflix and Disney+ may add significant numbers of new subscribers by launching reduced-price ad-supported streaming tiers (AVODs), but within the U.S., they may not be drawing from significantly different audience pools, demographically, than those of their premium subscription-based tiers (SVODs).
After a multiyear surge in new-car prices, buyers are starting to see some relief on dealership lots. Inventory levels are gradually coming back, giving shoppers more options when browsing showrooms, and some discounting has crept back into the market, albeit in a limited fashion.
Even being in the media and news business, the bad economic headlines can be confusing and potentially paralyzing. Are we tipping into a recession or not? And if so, how will that affect our business?
You want to know who worries about attention measurement? The programmatic ad buyers who have no idea where their digital ads are being shown.
Resilience, focus and patience are key to growth and stability.
Fox Corp. rode a surge in political ad spending and continued growth in streaming in its fiscal first quarter, posting financial results above Wall Street analysts’ expectations.
Under a GOP-controlled Congress, several policy experts said they would expect to see a shift from a more active legislative agenda to congressional oversight over the Biden administration's regulatory authority.
Automakers are already beginning to alter 2023 production plans to brace for millions more vehicles lost to microchip shortage.
With a little more than a month before the Big 3 agency forecasting units release their year-end outlooks amid weakening economic signals, GroupM at least appears to be standing pat.
Economic headlines seem to offer nothing but gloom. And headlines about the media business are no exception.
The cost to air a 30-second commercial on primetime TV has declined as the industry navigates precarious economic conditions, as well as an ongoing shift of viewers to streaming.
Execs discuss improving multicultural marketing, protecting against budget cuts, taking creative risks, the rise of retail media—plus big Cannes changes coming.
U.S. readers place more trust in local news organizations than in national news outlets and social media sites, according to a new study by the Pew Research Center.
Hawaii is expected to launch 3.0 signals next week and some top 10 markets will launch in the next quarter, according to BitPath CEO John Hane.
The TVB’s Next Women: Coffee series continued on Friday, and this saw the organization’s EVP/Chief Communications Officer Abby Auerbach offer highlights of a conversation she conducted with Graham Media Group CEO Catherine Badalamente.
AVOD services, including free ad-supported streaming TV (FAST), now account for 32% of the overall share of video services used by consumers in 2022 vs. 26% in Q4 2021, according to new data from TiVo. The average household now uses three ad-based VOD services.
Senior retail leaders are more pessimistic about consumer confidence to spend in the face of inflation than consumers themselves indicate.
CFO Carlos Ferreiro told analysts that 3Q ad revenue grew 5% [to $463 million]. Our teams executed superbly and grew revenue in the quarter despite a tough comparison to 2021 when we had three major soccer tournaments — the Gold Cup, Copa América and the Euro Cup — all of which generated significant advertiser interest.”
After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall.
U.S. auto retail sales are expected to rise in October as supply-chain snags ease, making more vehicles available at dealerships amid higher demand, an industry report from consultants J.D. Power and LMC Automotive showed.
Unlike traditional 30-second spots or online native advertising, interactive sponsorships allow broadcasters to immediately convert TV viewers into buyers for their clients — something no conventional form of advertising can do.
KAKE, KWCH, KSAS, KSNW, KPTS, KSCW and KMTW are now broadcasting with ATSC 3.0 technology.
Broadcast TV and radio inventory and revenue management software maker and distributor WideOrbit has released the latest version of its sell-side advertising platform, which automates ad sales transactions.
Cincinnati-based independent agency Empower has been awarded media AOR duties for quick service restaurant chain Zaxby’s after competitive pitch.
By the Nielsen company’s count, 7.8 million people watched Amazon Prime’s coverage of last Thursday’s NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.
Amazon is six weeks into its multi-billion-dollar deal to stream the NFL’s “Thursday Night Football” games, and viewership has fallen by several million people.
Republican political action committees announced more than $6 million in new spending in Pennsylvania on Tuesday, two weeks before the state’s pivotal Senate race could decide which party controls the upper chamber of Congress.
Netflix's new ad-supported service will eventually pull in billions in ad revenue and "will likely come at the expense of TV budgets," according to UBS. Next question: Who exactly will get hit from the big move?
Strong double-digit percentage growth on U.S.-based AVOD (advertising-supported video-on-demand) services will slow dramatically by the end of this year -- at a 9% rate, says MoffettNathanson Research.
The forecast for lost 2022 factory production resulting from microchip shortages has softened by a small amount, AutoForecast Solutions estimates.
Inflation in food, gas and household utility costs is poised to take some of the cheer out of this holiday season.
The agreement provides a suite of Nielsen and Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media.
Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York.
Gray promotes the Georgia CBS affiliate’s general sales manager to oversee all operations.
As the TVB sees it, media platforms such as over-the-air broadcast television play a critical role influencing consumers during the purchase decision process.
The world’s top automakers are planning to spend nearly $1.2 trillion through 2030 to develop and produce millions of electric vehicles, along with the batteries and raw materials to support that production, according to a Reuters analysis of public data and projections released by those companies.
Broadcast networks accounted for 24.2% of TV use, up from 22.1% in August, thanks in large part to the start of the NFL and college football seasons in early September.
The future of broadcast television can be found in the ongoing deployment of NextGen TV, aka ATSC 3.0, broadcasts, explained FCC Commissioner Geoffrey Starks in a speech this week at the University Of Pennsylvania Carey Law School Center For Technology, Innovation & Competition.
Toyota is finally cutting its fiscal-year production forecast, after clinging to it for months, conceding it must trim its plan for November due to the semiconductor crunch.
Nearly two months into the NFL season, the top two sports gaming and wagering brands -- FanDuel and DraftKings -- continue to increase TV spending for major brand awareness.
NBCUniversal believes the future of measurement lies in alternative currencies, and it’s making investments to prove it.
The early consumer experience of NextGen TV has been hampered by government regulations that make it hard for viewers to differentiate the new services from the legacy ATSC 1.0 programming already delivered over-the-air, according to broadcasters.
Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.
Consumers are determined to make the holidays special and are committed to spending enough to make that happen. But new research from Deloitte shows they are making adjustments and concessions, with travel the biggest casualty: The number of people who say they intend to travel this holiday season is down 26% from last year.
The public debate about U.S. TV measurement has been about quality and accuracy, which has become increasingly more complicated in a fragmented market.
While local station groups are still working out how best to incorporate automation and measurement systems to efficiently execute ad buys across all of their platforms, reach remains broadcasters’ primary advantage.
The conventional wisdom is that consumers tend to use the operating system powering their smart TV, and that HDMI-connected streaming media players (SMPs) are going away. But according to the latest Hub Entertainment Research survey data, the discussion isn't so absolute.
Fox Corp. said it made a deal to use Magnite’s sell-side platform to enable programmatic sales across its OneFox advertising inventory.
Three categories jumped from last year, even as the three-month period ending September 30, 2022 did not include the NBA Finals or the Summer Olympics.
Spending on Spanish-language media is poised to set records this midterm election, as Latino voters play an outsize role in battleground states.
TiVo’s new survey of viewing trends has found that total viewing fell in the second quarter of 2022 — particularly among younger viewers — and that viewers are increasingly embracing AVOD/FAST streaming services, with the Roku Channel being ranked as the most popular AVOD/FAST service.
With vivid memories of last year’s supply chain snafus and a world still grappling with COVID-19, retailers are hopeful the 2022 holiday sales season will bring shoppers into their storefronts. Meanwhile, online retailers are seeking strategies to keep their market-share gains of the past two-plus years.
The Pearl TV coalition today announced two steps it is taking to help TV broadcasters realize more of the monetization potential of ATSC 3.0—one related to advertising and the other aimed at increasing the number of TV viewers who can watch NextGen TV.
While auto chip supply has been improving, there’s no end in sight to the shortage.
The update enables media companies to serve the ad needs of cannabis businesses and others.
The growth of streaming TV is relentless, but linear TV (broadcast, cable and satellite) isn’t going to die out any day soon. Instead, there will be a process where the behaviors of consumers and the offerings of programmers and distributors evolve.
The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of advertising and marketing industry talent.
Ampersand and Blockgraph have gotten together to make it easier for media buyers at Interpublic Group agencies to use data from IPG’s Acxiom unit to plan and buy audience driven multiscreen TV campaigns.
Five weeks through the NFL regular season, average Nielsen-measured viewers have risen slightly for a 2% gain to 16.8 million among four major TV network groups and Amazon Prime Video.
U.S. retail spending stalled in September as shoppers faced high inflation and rising interest rates.
The broadcast networks may be desperate to keep up with the big streamers by laying big bets on their own, but in the process, they’re choking off their local affiliates and hastening their own demise. It’s time for a more cooperative relationship.
The National Automobile Dealers Association (NADA) said the third quarter of 2022 closed with new light-vehicle sales totaling a quarterly average SAAR of 13.3 million, down slightly from a SAAR of 13.4 million during the second quarter of the year.
How powerful are television advertisements when it comes to recall? A new Comcast Advertising report demonstrates that ads “in the TV environment” have “a unique ability to drive memories.”
Tegna said it rolled out its new Tegna AudienceOne audience targeting system.
Giant broadcaster Nexstar Media Group said the stations it operates will host nearly 50 statewide and local candidate debates and forums as part of its political coverage during this midterm election cycle.
Netflix is pricing its ad-supported service at $6.99 a month, which will be $1 less than Disney+ and Hulu with commercials.
When it comes to advertising, bigger is better, at least where screen size is concerned. Broadcasting+Cable says that’s a shorthand way of looking at a new report from Comcast Advertising titled TV Makes Memories.
One of the deepest ways of getting at those answers involves studying consumers' subconscious, their memories, and how that motivates them (or not).
As major cross-media measurement deals are increasingly being formed among legacy TV network-based companies, Fox Corp. has struck a multi-year partnership with Innovid for the measurement company’s cross-platform TV service.
The network’s 103 NHL games will feature more linear TV exposure for the league on ESPN and ABC, as well as less overlap of games throughout the season, according to ESPN officials.
Political ads are rolling in at a record pace at TV stations across the US, especially in states with tight races that may decide which party controls the Senate.
People in northern South Carolina were a bit anxious as Hurricane Ian bore down on the region, but were relieved to see a minimal impact on Greenville, Spartanburg and other cities in the area.
E.W. Scripps, TVNewsCheck’s Station Group of the Year, has made a big gamble with Newsy, its national news network (rebranding as Scripps News on Jan. 1, 2023) that made the leap from a digital pureplay to an OTA-distributed service.
Tighter family budgets mean fewer people will shop online this holiday. Adobe is forecasting online sales of $209.7 billion this season, a gain of 2.5% compared to last year. On Cyber Monday sales are forecast to reach a record $11.2 billion, up 5.1% compared to last year.
PQ Media said political advertising will reach $10.2 billion in 2022, up from $10.14 billion in 2020. Additionally, the 2022 figures are 51.1% higher than the $6.76 billion spent during the 2018 midterm elections, according to the new forecast.
The leadership and employees of The E.W. Scripps Co., TVNewsCheck’s 2022 Station Group of the Year, are guided by a devotion to impactful journalism and the long-term sustainability of the group. They’re not averse to bold moves and risks that will deliver it.
Senate Republicans’ campaign arm is pulling millions of dollars in spending from New Hampshire’s race to shore up other candidates across the board, as Democratic incumbent Maggie Hassan continues to poll ahead of her challenger.
Fall’s political advertising for the midterm elections significantly ramped in September with a massive $1.1 billion in political advertising spending — double that of August’s $534.5 million, according to AdImpact.
The combination of subscription price increases and choice of platforms finds that streaming service providers have seen an uptick in “streaming fatigue,” with nearly two out of three people canceling at least one service because of price and non-use, according to new data from Blu Label Labs.
In an interview with CNBC, NBCUniversal CEO Jeff Shell said Peacock has now reached 15 million paying subscribers and he also confirmed reports that the company is considering a possible give-back of the 10 p.m. hour of programming to affiliates.
As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve.
TV spots used to be sold based on program guides. But in the new world of streaming, media ownership is fragmented, and transactions are based on audience data and ad exposures.
Vizio Ads -- the smart TV advertising-sales platform -- says it has finished making upfront TV advertising "commitments" totaling $200 million.
Automakers spent an estimated 22% less in September on national TV compared to the same period a year ago, according to iSpot.tv.
The TV Viewership Report published by Effectv encourages brands to take a two-step approach to video campaigns. First, marketers should define the target audience. Then, they should activate data to find the best content to reach those viewers. That could include linear TV, streaming, or both -- and the formula will be different for every brand.
Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.
Auto loan interest rates soared to their highest levels since 2019 while the average monthly payment for new vehicles passed $700 in the third quarter, according to Edmunds.
VideoAmp, one of the companies offering the TV business an alternative to Nielsen, released a new capability that provides measurement of second-by-second tad viewing, a level of detail that provides advertisers a better understanding of how their commercials perform.
Gamut, a leader in local OTT advertising, announces the launch of a new service for targeted local political advertising. The proprietary service is specifically designed to be deployed beginning 40 days out from an election and gives marketers the ability to make their buys as efficiently as possible by targeting only voters online who have yet to vote in this election cycle.
Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar's Steve Passwaiter.
The “first-of-its-kind” partnership will result in Spanish-speaking audiences in 13 Texas DMAs receiving live news on weekday mornings.
Local news consumption is healthy.
If the storied brand chooses a new partner, it would be a significant loss for Horizon, which also lost US business to Burger King, Popeyes and Tim Hortons in April.
Tight races and ballot initiatives lead to a surge in spending.
Concerns about high inflation and the Federal Reserve interest rate hikes intended to bring spending under control, but they haven’t stopped consumers, Chain Store Age reports.
Through three quarters, Toyota Motor North America is on pace to lose the U.S. sales crown it won in 2021, which ended General Motors' 90-year reign.
Ford slips, Toyota, Hyundai, Kia, Subaru U.S. sales edge up in September; GM surges, Stellantis and Nissan fall in Q3.
Monthly U.S. auto sales have been stuck at around 1.1 million since August 2021 as automakers grapple with supply-chain problems, notably a shortage of microchips, Automotive News.
Peacock has had a pretty good last two months, according to Jeff Shell, the CEO of the streaming service's parent company, NBCUniversal.
Long before Halloween candy goes on sale, retailers are beginning to put out their holiday merchandise and offer deals targeting early shoppers. Is this the new normal? Are shoppers ready? What role does the economy play?
Monthly U.S. auto sales have been stuck at around 1.1 million since August 2021 as automakers grapple with supply chain problems, notably a shortage of microchips.
Stellantis CEO Carlos Tavares says the semiconductor supply situation could begin to ease only toward the end of 2023.
Signaling shoppers’ budget concerns, a Gartner survey of 306 consumers during July found that more than a fourth (28%) expect to spend less this holiday season while 10% will spend more this year than in years prior.
On Sept. 30, the CBS affiliate in Atlanta owned by Gray went on the air branded as “Atlanta News First,” changing its call letters from WGCL to WANF.
Television industry leader and technology and media investor Dennis Miller is assuming leadership of The CW from Mark Pedowitz, who, after serving as chairman and CEO for the past 11 years, is leaving to revive his production company.
Bolstered by a strong H1, and by political advertising propping up an otherwise economics lowdown-impacted H2, U.S. ad revenues for full-year 2022 are expected to pass $300 billion for the first time, reaching $323 billion, according to MAGNA’s just released forecast.
U.S. light-vehicle sales remain in lower gear as Q3 winds down, while slumping consumer sentiment threatens a further downshift, Automotive News reports.
The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impressed.
It will rebrand its Newsy network and combine it with the resources of the Scripps Washington Bureau and Local Media national news desk, to form a national news division.
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026.
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal.
FreeWheel and Comscore have partnered to expand the connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax.
Spending on national TV advertising fell 7% in August from a year ago, following a 30% plunge in July, according to new figures from Standard Media Index’s AccuTV service.
Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it’s a lot to think about.
For more than half a century, ABC, CBS and NBC have aired evening newscasts each weeknight on television. This fall, the competition has spread to another medium.
S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media's Steve Passwaiter, TVB's Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.
Sophisticated marketers, however, know there’s no magic one-two punch to building a relationship with the Hispanic community. It requires a sophisticated, long-term strategy of incremental steps. After all, there’s a reason boxing matches go for 12 rounds.
The limited supply of new cars and trucks continues to limit U.S. auto sales, but sales are expected to be up about 9% for the month of September vs. September 2021, according to the latest forecast from S&P Global Mobility.
The annual TVB Forward Conference brings broadcasters, rep firms and media agencies together not only for shared thought leadership and business insights, but to connect and energize an industry.
Stations situated on the southwestern coast of Florida are hustling to keep viewers informed of Hurricane Ian’s frightful trip through the area.
Graham Media Group on Wednesday promoted Ashley Parker to vice president and general manager of KSAT, its ABC affiliate in San Antonio, Texas,
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal.
A new report from BIA Advisory Services examines the increasing value of over-the-top (OTT) advertising and the current state of direct and programmatic buys.
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
A recent study found that FAST is currently the fastest-growing tier of streaming TV. Also, 75% of consumers aren’t bothered by ads as long as the content is free, with 69% adding that they’d go as far as to replacing paid streaming services with ad-supported ones.
“We’ve proved we could carve out a significant piece of the business,” Caesars CEO Tom Reeg told investors last month, calling the strategic shift a “dramatic pivot.” “Now we want to prove we can make a profit.”
Broadcast chiefs from ABC, The CW, CBS and NBC says there's still plenty of value in linear TV.
Five television stations serving the Roanoke-Lynchburg, Va., market today began broadcasting with NextGen TV, also known as.
Charter Communications said Monday that its Spectrum TV app is now supported by XClass TV, the Comcast-made TVOS that powers a line of smart TVs exclusively sold at Walmart.
Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar.
Advanced advertising consortium OpenAP today announced it is bringing its audience data into the programmatic marketplace, allowing advertisers to reach the same audiences across platforms. The goal is to break down the silos that have long existed in TV ad buying.
Allen Media Group and Hearst Television said they reached an agreement under which Allen’s Local Now free streaming service will carry 27 of Hearst's Very Local news channels.
With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion.