Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
Word of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on word of mouth marketing, including the most influential platforms for news of the day and political conversations.
To find the answers to these questions and more, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations across demographic groups, political party affiliations, ethnicities, and product categories.
Join Hadassa Gerber as she highlights media’s influence on the American conversation.