TVB Webinar: Local TV 2024 – BIA Advertising Forecast & Media Ranker Insights

Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by:
Rick Ducey, Managing Director, BIA Advisory Services
Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services

Looking ahead to 2024, BIA estimates revenues across all local media in the U.S. will reach $176 billion, with local OTA television taking $23.3B. While political advertising spend will undoubtedly be the main revenue driver, other verticals show strong potential for broadcast TV according to BIA’s 2024 advertising forecast and new media ranker.

During the discussion, BIA will share:

• Overall nationwide advertising spending trends for 2024
• Local television revenue estimates (i.e., OTA TV, digital TV and CTV/OTT)
• Top 3 business verticals (excluding political) for broadcast TV
• Media rankings

Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local TV, digital TV and CTV/OTT.