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TVB Webinar: 2023 U.S. Local TV Advertising Forecast
December 6, 2022 @ 1:00 pm – 2:00 pm
Moderated by: Brad Seitter, EVP, Business Development, TVB
Rick Ducey, Managing Director, BIA Advisory Services
Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services
It’s been a mixed year with successes and challenges. Political advertising was strong, yet auto didn’t recover to expected levels.
Looking to 2023, top issues are the economy, lagging supply chains, and the war in Ukraine. Yet opportunities exist for broadcast TV, especially around digital and with OTT.
Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television.
BIA has a new 2023 ad revenue forecast that estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges, by key media. Pulling from this forecast, BIA will share:
- Overall nationwide advertising spending trends for 2023
- Top 3 spending and growth verticals for broadcast TV
- Opportunities for OTT and TV’s digital assets