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Voter Funnel: The Importance of Media When Winning Is Everything

December 13, 2022 @ 1:00 pm 2:00 pm

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

The 2022 midterm elections were a battle for control of the Senate, House and significant ballot issues. In this high-stakes environment, how important are media platforms for influencing the voter decision process? TVB went into 10 competitive political states right after the elections to find answers to this and other questions, including voters’ level of trust in media platforms and which media platforms were most critical for getting out the vote.

Previous Voter Funnel studies have strongly resonated with political constituencies and were a great advocacy tool for local TV. This study is not just for those interested in politics; it provides ammunition for why television is a must for any marketer that wants to win.