BIA 2023 U.S. Local Ad Forecast Adjustment

Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by:
Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory Services
Rick Ducey, Managing Director, BIA Advisory Services

With the first half of the year well underway, BIA is publishing a forecast adjustment to account for the economic impacts shaping the local advertising industry. To provide you with firsthand insights, TVB is hosting an exclusive interview with BIA’s key executives. Topics include:

• U.S. Ad Forecast: Adjusted overall estimate for 2023 and new predictions for local TV spending including OTA, digital and CTV.
• Economic Factors: Inflation, interest rates, jobs, consumer sentiment and supply chains.
• Vertical Expectations: Ad spend for the Auto, Retail, Restaurants and Financial categories.