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Home Improvement and Real Estate Purchase Funnel

Home Improvement and Real Estate Purchase Funnel

August 16, 2023 @ 1:00 pm 2:00 pm

Home Improvement: 1p-1:30p (ET)
Real Estate: 1:30p-2p (ET)

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

With the growth of competitive media platforms, how impactful is TV on the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, examines the influence of 20 media platforms, both traditional and digital, on consumers’ decision-making process – from awareness to actually making a purchase.

This study focuses on two categories, Home Improvement and Real Estate. We will provide you information to help bolster Home Improvement spending, which continues to perform well for local broadcast TV.

But what about a category like Real Estate that is NOT one of spot TV’s bigger spending categories- are there opportunities there? What can be learned from the study to advocate for local television?

Don’t miss this key research data on consumer purchasing to help you improve and expand sales across these categories.