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TVB Webinar: Broadcast + OTT Orthodontist Success Story
July 28 @ 1:00 pm – 1:45 pm EDT
Moderated by: Brian Allers, SVP, Business Development, TVB
Dr. Jeremy Fry, Owner, Fry Orthodontic Specialists
Wendy Baker, Senior Account Executive, KSHB-TV
Fry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago, Fry’s business has benefited greatly by using a mass reach and targeted approach.
Key topics for this session include:
- Why Fry Orthodontic Specialists decided to add OTT to their media mix.
- Where the budget came from – newly created or cost shifted from another form of media?
- How broadcast TV’s reach and OTT’s targeting ability positively impact the bottom line.
- Types of creative and learnings from station’s performance reports.