TVB Webinar: Broadcast + OTT Orthodontist Success Story

Moderated by: Brian Allers, SVP, Business Development, TVB

Presenters:

Dr. Jeremy Fry, Owner, Fry Orthodontic Specialists
Wendy Baker, Senior Account Executive, KSHB-TV

Fry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago, Fry’s business has benefited greatly by using a mass reach and targeted approach.

Key topics for this session include:

• Why Fry Orthodontic Specialists decided to add OTT to their media mix.
• Where the budget came from – newly created or cost shifted from another form of media?
• How broadcast TV’s reach and OTT’s targeting ability positively impact the bottom line.
• Types of creative and learnings from station’s performance reports.