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TVB Webinar: Basics of Google Analytics 4 – What Sellers and Advertisers Need to Know
August 18, 2022 @ 1:00 pm – 1:30 pm
Presented by: David Buonfiglio, VP, Digital, TVB
The most significant change in web analytics during the last decade has already begun, and you, your station and your clients need to know about it. Google Analytics is the most popular web and app analytics service in the U.S. In a little less than a year, it’ll be replaced by a whole new platform. What we now know as Universal Analytics (UA) will be gone, replaced by Google Analytics 4 (GA4).
This webinar will provide you a comprehensive overview of this shift to GA4. We’ll explain the most important changes for your stations and your clients. We’ll walk you through the improvements clients can expect from the new analytics tool. We’ll review the new GA4 home page and then highlight some of the new data reports most relevant to your clients. Perhaps most importantly, we’ll also cover what your clients should be doing right now to prepare for this major shift.