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Selling to Multicultural Audiences

Selling to Multicultural Audiences

October 19, 2022 @ 1:00 pm 1:45 pm

Moderated by: Brian Wexler, SVP, Business Development, TVB


Vania Abdul-Badee, Co-Founder and CMO, 360 Marketing & PR
Matt Boxer, Senior Vice President, Business Development, NBCUniversal
Lloyd Williams, President & CEO, The Greater Harlem Chamber of Commerce

TVB’s SVP of Business Development, Brian Wexler, along with an all-star panel of guests, will take a deep dive into the very important and growing multicultural consumer group. If your media strategy doesn’t include the multicultural consumer, you’re missing the fastest growing segment of consumers in the US. We’ll take a look inside this very persuasive consumer base and give sellers the tools necessary to reach them on an efficient and consistent basis. This will be the ideal session for anyone who wants to gain a better understanding of the multicultural consumer, what they represent in economic spending power and how to reach them.