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The Power of Over-the-Air TV to Reach Local Consumers

November 9, 2023 @ 1:00 pm – 1:30 pm

Sponsored by Nielsen

Hosted by: Hadassa Gerber, EVP, Chief Research Officer, TVB

Presented by: Paul LeFort, Senior Vice President, Sales Director, Nielsen
Mike Weinisch, Vice President, Local TV Insights, Nielsen

Join Nielsen’s Paul LeFort, SVP, Sales Director and Mike Weinisch, VP, Local TV Insights as they share the latest Nielsen insights on local broadcast TV’s exclusive ability to reach the audiences advertisers want. In this webinar, they will discuss:

  • The spending power of OTA audiences
  • Local TV’s exclusive ability to reach OTA audiences
  • Specific retail & consumer insights for OTA audiences
Webinar VOD
© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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