Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
Brand new study!
It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching what services, whether these services have advertising, and whether these streaming viewers also view linear TV.
TVB developed the 2023 SVOD study to better understand this vast world of streaming and how local broadcast TV fits in it. This study helps identify the percentage of streaming viewers who can view advertising and gives us the ability to see the complete advertising viewing pie. This 4,000-respondent study was implemented by the well-regarded research company GfK.
Join Hadassa Gerber to discuss the findings of the study and implications for measurement.