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TVB Member Webinar: 2022 Forecast for Local TV

December 14, 2021 @ 1:00 pm 2:00 pm

Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by:
Dr. Mark Fratrik,
Chief Economist and SVP, BIA Advisory Services
Rick Ducey,
Managing Director, BIA Advisory Services

As the economy recovers from the pandemic and supply chain issues continue, there’s a mix of optimism and realism when looking ahead to 2022 local advertising.

In its updated 2022 ad revenue forecast, BIA estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges, by key media.

Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television. Key topics include:

  • Automotive advertising
  • Growth in OTT/CTV
  • Political ad spending
  • Assessment of ad revenue for OTA & digital TV