TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting, performance campaigns, impression-based transactions and audience measurement, including the addition of BBO homes to the Nielsen sample?
Joe Cerone, EVP Local Investment, Zenith
Kathy Doyle, EVP Managing Director, Local Investment, Magna Global
Martha Matthews, SVP Local Investment, Dentsu
Shawn Makhijani, SVP Business Development and Strategy, NBCUniversal Local
Kathy Haley, Co-Founder & Publisher, TVNewsCheck (moderator)