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TVB Webinar: 2022 Ad Forecast Adjustment for Local TV

TVB Webinar: 2022 Ad Forecast Adjustment for Local TV

May 10, 2022 @ 1:00 pm 2:00 pm

Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by:
Dr. Mark Fratrik, 
Chief Economist and SVP, BIA Advisory Services
Rick Ducey, 
Managing Director, BIA Advisory Services
Nicole Ovadia, Vice President of Forecasting and Analysis, BIA Advisory Services

The first part of the year has been a mixture of optimism and continuing concerns around supply chain and global issues that influence local advertising. In late 2021, BIA estimated that 2022 U.S. Local Advertising would reach $173.3 billion due to growth in digital advertising and a strong political year. Now, considering the first half of 2022, BIA is preparing a forecast adjustment.

  • Economy: Inflation, jobs, consumer sentiment and supply chain updates.
  • U.S. Ad Forecast: Adjusted estimate for 2022 overall and local TV spending.
  • Vertical Ad Spend: Political, CTV, auto and online gambling.