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TVB Webinar: American Conversation & Media Usage Studies
April 21, 2022 @ 1:00 pm – 2:00 pm
Presented by: Hadassa Gerber, Chief Research Officer, TVB
American Conversation: 1-1:30 pm
Word of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How do Americans perceive the news they access through media platforms? How does this differ among political parties and opinion leaders for key categories (including auto, financial, furniture, home improvement, legal, retail, travel and others)?
Media Usage Study: 1:30-2 pm
TVB commissioned Dynata to look at eight key competitive states for midterm voting, including: AZ, FL, GA, MI, NV, NC, PA and WI. What media platforms have the highest reach for voters? What drives them to the polls? What are voters’ primary sources for news? Find out which news platforms they value, trust and are willing to share content from with confidence. How does this differ by political party and age group? For African Americans and Hispanics (In states with significant population)?