February 3, 2022
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.
- How do Americans use TV and other media platforms?
- What is the reach of media platforms and how much time do people spend with them?
- Does streaming impact linear TV?
- How do the findings differ demographically, ethnically and by product category?