Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences.
Speakers:
Ken Haddad, Digital Special Projects Manager, WDIV
Jennifer Rigby, News Director, WXIA
Joanie Vasiliadis, VP Digital Content, Tegna
Apryl Pilloli, Head of Product and Innovation, Social News Desk
Manny Fantis, Senior Director of Digital News and Publishing, Sinclair Broadcast Group
Tim Wolff, VP of TV & Digital Publishing Innovation, Futuri
Michael Depp, Editor, TVNewsCheck (moderator)
