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TVB Member Webinar: Mid-Year Forecast for Local TV
June 15, 2021 @ 1:00 pm – 2:00 pm
Moderated by: Brad Seitter, EVP, Business Development, TVB
Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory Services
Rick Ducey, Managing Director, BIA Advisory Services
As the country emerges from the pandemic and the economy recovers, there is optimism for local advertising across all major categories. BIA is tracking opportunities and concerns, along with an updated local ad forecast for 2021 that covers top media and 95 business categories.
Join TVB for an interview with BIA’s key executives as they discuss new expectations for the year and important analyses for local TV. Key topics include:
- Updated 2021 U.S. advertising forecast
- Top business verticals for local television
- Digital growth over the last 12-18 months and projections for the rest of 2021