Presented by: David Buonfiglio, VP, Digital, TVB
When surveyed, broadcast TV’s digital leaders were clear: They want TVB to help sellers with the foundational knowledge of selling OTT and they want to hear from industry thought leaders. We interviewed the experts and created a white paper to prepare sellers to sell OTT inventory to local advertisers.
In this webcast, we’ll highlight the major themes of the white paper, hear from many of our industry experts who provided their insights, and answer questions including:
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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