June 24, 2021 @ 1:00 pm – 1:45 pm
Presented by: David Buonfiglio, VP, Digital, TVB
When surveyed, broadcast TV’s digital leaders were clear: They want TVB to help sellers with the foundational knowledge of selling OTT and they want to hear from industry thought leaders. We interviewed the experts and created a white paper to prepare sellers to sell OTT inventory to local advertisers.
In this webcast, we’ll highlight the major themes of the white paper, hear from many of our industry experts who provided their insights, and answer questions including:
- How much knowledge of technology does a TV seller really need to properly sell OTT?
- What are the most common mistakes local sellers make?
- How do sellers distinguish their OTT platforms from others?
- What to ask advertisers before talking about OTT?