TVB Forward Conference 9/22/22

TVB’s Forward 2022 will take place virtually on 9/22/22. Last year, nearly 5,000 TVB members and customer guests registered for this popular event. 

The Impact of Advertising on Purchase Behavior: Home Improvement & Insurance

Home Improvement: 1:00p-1:30p ETInsurance: 1:30p-2:00p ET Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB As media and consumer landscapes continue to change, it is even more important to know how impactful TV is in the consumer purchase decision process. This webinar will focus on two hot local TV consumer categories: Home Improvement and Insurance, […]

Selling to Multicultural Audiences

Moderated by: Brian Wexler, SVP, Business Development, TVBPresenters:Vania Abdul-Badee, Co-Founder and CMO, 360 Marketing & PRMatt Boxer, Senior Vice President, Business Development, NBCUniversalLloyd Williams, President & CEO, The Greater Harlem Chamber of CommerceTVB’s SVP of Business Development, Brian Wexler, along with an all-star panel of guests, will take a deep dive into the very important […]

NEXT Women: Coffee with Catherine Badalamente

Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Catherine Badalamente of Graham Media Group. In her role, Catherine oversees seven local media hubs — each in a top-71 market, representing just under 7% coverage in the U.S. The TV stations, web […]

The Power of OTT Streaming and Resurgence of Local Marketing

The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut, the leader in local OTT media, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising, allowing marketers to reach local audiences […]

NEXT Women: SkillUp Career Planning for 2023

Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da Silva, Leadership Strategist & Executive Coach, for a 20 minute conversation about career planning. Whether you’re looking to advance to the next level in your current role or considering a […]

TVB Webinar: 2023 U.S. Local TV Advertising Forecast

Moderated by: Brad Seitter, EVP, Business Development, TVBPresented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory ServicesIt’s been a mixed year with successes and challenges. Political advertising was strong, yet auto didn’t recover to expected levels.Looking to 2023, top issues are the economy, lagging supply chains, and the war […]

The Automated Local TV Marketplace: What’s new for buyers and sellers

Sponsored by WideOrbitHost: Abby Auerbach, EVP, Chief Communications Officer, TVBModerator: Fred Lee, VP of Sales, Marketplaces, WideOrbitBroadcast Guest: Garrett Pope, VP, Traffic and Sales Systems, Gray TelevisionWideOrbit’s Fred Lee will lead a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that: Marketplace benefits for broadcasters include: In this webinar, […]

NEXT Women: So, You Want to Be an LSM, DSM or NSM?

Speakers:Nikki Decker, Local Sales Manager, WDAF (Nexstar)Tara Schessler, Digital & Local Sales Manager, WAOW (Allen Media)Laura Hargis, National Sales Manager, KXXV, KRHD, KZTV, KAJA (Scripps) Moderator: Abby Auerbach, CCO, TVB […]