Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise, moving beyond broad demographics to behavior-driven content. AI tools help stations create timely, relevant content and optimize messaging across channels...
TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.The Showcase is a chance to go deeper into a dynamic, fast-changing, innovative marketplace. We'll be discussing innovations in cross-platform...
Moderated by | Brad Seitter, EVP, Business Development, TVBPresented by |Senan Mele, Vice President of Forecasting & Data Analysis, BIA Advisory Services and Rick Ducey, Managing Director, BIA Advisory Services Join TVB and BIA to explore the current landscape of local video and the trends that are shaping its future. BIA will present updated revenue projections for video...
Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of local broadcast TV assets, including: For the answers to these questions and more, join Hadassa Gerber, Chief Research Officer at TVB, on Thursday, September 18 at 1:30p ET. The...
Join TVB’s Forward Virtual Sales Conference—live & on-demand sessions, master classes, & success stories to elevate local broadcast TV sales strategy.
We are delighted to announce that TVB's 2025 Executive Summit will take place on Thursday, October 9 at Hearst Tower in NYC.Stay tuned for information regarding registration and program content. Please note this is an invite-only event. We look forward to seeing you at the 2025 Executive Summit!
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB For more information and to register for the event, click the button below:
Presented by: Brian Allers, SVP, Business Development, TVB and Keith Christian, President, Renovation Realty To watch the event VOD, click the button below:
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB To watch the VOD from the event, click the button below:
The AAPC Pollies is an annual conference where political consultants, campaign professionals, strategists, and industry vendors who work in political advertising, communications, and campaign management gather to explore the art and science of a changing electorate as voter behavior, technology, and storytelling reshape modern campaigns. TVB is a proud sponsor of the event, representing local...
Presented By: Brian Wexler, EVP, Business Development, TVB, Spero Georgedakis, Founder & CEO, Good Greek Moving & Storage, and Lolly Bogatz, VP, Media & Marketing, Good Greek Moving & Storage. To watch the webinar VOD, click the button below:
Join Hadassa Gerber as she highlights media’s influence on our conversations.
