The Power of Over-the-Air TV to Reach Local Consumers

Sponsored by NielsenHosted by: Hadassa Gerber, EVP, Chief Research Officer, TVB Presented by: Paul LeFort, Senior Vice President, Sales Director, NielsenMike Weinisch, Vice President, Local TV Insights, Nielsen Join Nielsen’s Paul LeFort, SVP, Sales Director and Mike Weinisch, VP, Local TV Insights as they share the latest Nielsen insights on local broadcast TV’s exclusive ability […]

NEXT Women SkillUp: Personal Finance

Speakers: Barbara Leclerc, Co-Chief Investment Officer, Senior Advisor, Bridgewater AdvisorsJosefine Teneback Cays, Partner, Senior Advisor, Bridgewater Advisors Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on personal finance literacy. Barbara Leclerc and Josefine Teneback Cays of Bridgewater Advisors, a NYC-based wealth management firm, will define and discuss […]

TVB Webinar: Local TV 2024 – BIA Advertising Forecast & Media Ranker Insights

Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services Looking ahead to 2024, BIA estimates revenues across all local media in the U.S. will reach $176 billion, with local OTA television taking $23.3B. While political advertising spend will undoubtedly be the main revenue driver, […]

2023 American Conversation Study

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Word of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on word of mouth marketing, including the most influential platforms for news of the day and political conversations. Questions addressed: To find the answers to these […]

NEXT Women SkillUp: Personal Branding

Speakers: Sooah Kwak, Gallup-Certified Strengths Coach,Co-Founder of We Choose Us Coaching, LLCTerry Nesmith, ICF Certified Coach, Co-Founder of We Choose Us Coaching, LLC Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Understanding your superpowers and crafting your personal brand will propel your career forward. Own your narrative like never before in this workshop designed to help you […]

2024 Media Comparisons Study

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.

NEXT Women: So, You Want To Be In Sales Leadership?

Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Nicki Harkrider-Probey, VP & Revenue Officer, Strategy, Enablement & Marketing, TEGNA Stephanie Slagle, VP & Chief Innovation Officer, Graham Media Group Are you curious about what it takes to advance to sales leadership roles and what these roles entail? Join moderator Abby Auerbach and […]

Purchase Funnel: The Impact of Advertising on Purchase Behavior

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study fielded by GfK looks at the influence of 20 media platforms on consumers’ decision-making process.  Findings include:

2024 ANA Media Conference

In a world where the media landscape is constantly evolving, the role of media leaders has never been more critical. Today's marketers are charged with deploying substantial budgets to reach and engage consumers in an era of seismic shifts in technology, platforms, content distribution, and audience behavior. The 2024 ANA Media Conference, March 18–20 in Orlando, Fla., […]

4A’s Advancing Talent Virtual Conference and In-Person Networking Event

On March 28, the 4A's Advancing Talent virtual conference will focus on critical topics impacting today’s agency workforce ranging from return-to-office policies, neurodiversity and accessibility, mental health, AI implications, DEIB initiatives, leadership strategies and nurturing multigenerational teams. The event is designed for anyone who makes talent decisions, be it recruiters, talent specialists, HR leaders, DEIB officers or […]

AAPC Pollies 2024

Politics is a relationship business. Pollies ‘24 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of […]

ANA Virtual Diversity Fair: In-Depth Chat & Black-Owned Media Companies Presentations

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing services providers. In an effort to meet that need, the ANA has curated a list of certified diverse suppliers; additions to this list are being made regularly and we always welcome your […]