BIA 2023 U.S. Local Ad Forecast Adjustment

Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory Services With the first half of the year well underway, BIA is publishing a forecast adjustment to account for the economic impacts shaping the local advertising industry. To provide you with firsthand insights, TVB […]

Reinventing the Relationship with Local Audiences

Speakers: Stephanie Slagle, VP & Chief Innovation Officer, Graham Media GroupDeirdre Conley, Creative Services Director, WSOC, Cox Media GroupJim Hays, Creative Services Director, WOIO/WUAB/Telemundo ClevelandEnrico Meyer, Director of Marketing, KVUEMichael Depp, Editor & Chief Content Officer, TVNewsCheck (moderator) Local TV stations are leaning into their number one value proposition -- their localism -- to deepen […]

Home Improvement and Real Estate Purchase Funnel

Home Improvement: 1p-1:30p (ET)Real Estate: 1:30p-2p (ET) Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With the growth of competitive media platforms, how impactful is TV on the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, examines the influence of […]

NEXT Women: Coffee With Wendy McMahon

Speaker:Wendy McMahon, President and CEO, CBS News and Stations and CBS Media Ventures Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 20 minute conversation with Wendy McMahon of CBS News and Television Stations and CBS Media Ventures. Wendy leads […]

TVB Virtual Forward Sales Conference

Save the date for the 2023 TVB Virtual Forward Sales Conference. It will contain live and pre-recorded content designed for AEs and sales managers. Program schedule and registration to come.

2023 SVOD Study: The Search for Answers

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Brand new study! It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching what services, whether these services have advertising, and whether these streaming viewers also view linear TV. TVB developed the 2023 […]

NEXT Women: Coffee With Karolyne Sprague

Speaker: Karolyne Sprague, Senior Vice President, Investment, Havas Media Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Grab a cup of coffee and virtually join Abby Auerbach, Executive Director, NEXT Women, for a 20-minute conversation with Karolyne Sprague, Senior Vice President, Investment, Havas Media. Abby and Karolyne will discuss career development, DEI […]

The Power of Over-the-Air TV to Reach Local Consumers

Sponsored by NielsenHosted by: Hadassa Gerber, EVP, Chief Research Officer, TVB Presented by: Paul LeFort, Senior Vice President, Sales Director, NielsenMike Weinisch, Vice President, Local TV Insights, Nielsen Join Nielsen’s Paul LeFort, SVP, Sales Director and Mike Weinisch, VP, Local TV Insights as they share the latest Nielsen insights on local broadcast TV’s exclusive ability […]

NEXT Women SkillUp: Personal Finance

Speakers: Barbara Leclerc, Co-Chief Investment Officer, Senior Advisor, Bridgewater AdvisorsJosefine Teneback Cays, Partner, Senior Advisor, Bridgewater Advisors Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on personal finance literacy. Barbara Leclerc and Josefine Teneback Cays of Bridgewater Advisors, a NYC-based wealth management firm, will define and discuss […]

TVB Webinar: Local TV 2024 – BIA Advertising Forecast & Media Ranker Insights

Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services Looking ahead to 2024, BIA estimates revenues across all local media in the U.S. will reach $176 billion, with local OTA television taking $23.3B. While political advertising spend will undoubtedly be the main revenue driver, […]

2023 American Conversation Study

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Word of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on word of mouth marketing, including the most influential platforms for news of the day and political conversations. Questions addressed: To find the answers to these […]

NEXT Women SkillUp: Personal Branding

Speakers: Sooah Kwak, Gallup-Certified Strengths Coach,Co-Founder of We Choose Us Coaching, LLCTerry Nesmith, ICF Certified Coach, Co-Founder of We Choose Us Coaching, LLC Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Understanding your superpowers and crafting your personal brand will propel your career forward. Own your narrative like never before in this workshop designed to help you […]