Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Brand new study! It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching what services, whether these services have advertising, and whether these streaming viewers also view linear TV. TVB developed the 2023 […]
Speaker: Karolyne Sprague, Senior Vice President, Investment, Havas Media Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Grab a cup of coffee and virtually join Abby Auerbach, […]
Sponsored by NielsenHosted by: Hadassa Gerber, EVP, Chief Research Officer, TVB Presented by: Paul LeFort, Senior Vice President, Sales Director, NielsenMike Weinisch, Vice President, Local TV Insights, Nielsen Join Nielsen’s […]
Speakers: Barbara Leclerc, Co-Chief Investment Officer, Senior Advisor, Bridgewater AdvisorsJosefine Teneback Cays, Partner, Senior Advisor, Bridgewater Advisors Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services Looking ahead to 2024, BIA estimates revenues across all local […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Word of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on […]
Speakers: Sooah Kwak, Gallup-Certified Strengths Coach,Co-Founder of We Choose Us Coaching, LLCTerry Nesmith, ICF Certified Coach, Co-Founder of We Choose Us Coaching, LLC Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Understanding your superpowers and crafting your personal brand will propel your career forward. Own your narrative like never before in this workshop designed to help you […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.
Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Nicki Harkrider-Probey, VP & Revenue Officer, Strategy, Enablement & Marketing, TEGNA Stephanie Slagle, VP & Chief Innovation Officer, Graham […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel […]
In a world where the media landscape is constantly evolving, the role of media leaders has never been more critical. Today's marketers are charged with deploying substantial budgets to reach […]
On March 28, the 4A's Advancing Talent virtual conference will focus on critical topics impacting today’s agency workforce ranging from return-to-office policies, neurodiversity and accessibility, mental health, AI implications, DEIB initiatives, leadership […]
