Word of mouth is a critical influencer and form of marketing. The 2025 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups, political...
Pollies 25 is not just an event—it’s a three-day, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and...
Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?” You won’t want to miss this...
TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to...
Advertising leaders from Dentsu, IPG Mediabrands, Sinclair, Hearst, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for...
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for an empowering conversation with Ashley Lepczyk, COO, Foundation Data and co-founder of Mama in the Making. After 12 years...
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB and Brad Seitter, EVP, Local & National Business Development at TVB for this dynamic conversation filled with automotive insights targeted to buyers and sellers. They'll discuss topics...
Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Laura Heape, Associate Media Director, Echo Point Media. In this virtual event, Trisha and Laura...
Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by...
TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in...
Moderated by | Brad Seitter, EVP, Business Development, TVBPresented by |Senan Mele, Vice President of Forecasting & Data Analysis, BIA Advisory Services and Rick Ducey, Managing Director, BIA Advisory Services Join TVB and...
Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of...
