Broadcasters and their technology partners have been striving to automate key parts of the spot TV selling process. How are they doing at automating audience estimates, in-flight reconciliation, and other key tasks? How is the buy-side doing at automating RFPs, in-flight reconciliation and other key parts of the media planning and buying process?
The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we’ll present the freshest thinking on buying and selling for the holistic video marketplace. On June 15-16, attendees will learn the latest trends in: Attribution, Addressable TV, […]
