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Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB and Brad Seitter, EVP, Local & National Business Development at TVB for this dynamic conversation filled with automotive insights targeted to buyers and sellers. They'll discuss topics including: Don’t miss this opportunity to ask your questions and gain key automotive industry knowledge! |
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Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Laura Heape, Associate Media Director, Echo Point Media. In this virtual event, Trisha and Laura will dive into the business of media buying and selling, discussing industry trends, the importance of local broadcast in a media mix, and how to... |
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Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise, moving beyond broad demographics to behavior-driven content. AI tools help stations create timely, relevant content and optimize messaging across channels... |
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