A. 2024 SVOD Study & VOD
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2024 SVOD Study Deck
TVB’s 2024 SVOD Study examines how streaming behaviors continue to evolve and how linear TV fits within an increasingly ad-supported video world. This year’s report explores subscription patterns, viewing habits, and platform shifts—all with the goal of providing a more accurate picture of the video landscape for advertisers, broadcasters, and marketers.
Streaming services remain widely used, with 86% of respondents subscribing to at least one SVOD platform, primarily accessed via TV devices. Broadcast TV continues to be highly relevant—reaching 91% of SVOD viewers and serving as a trusted news source, especially local TV news and its digital platforms. Younger adults and minority groups demonstrate higher SVOD subscription rates and increased use of broadcast assets. These findings illustrate the ongoing value of linear TV alongside streaming in today’s media environment.
TVB’s SVOD Study provides clarity around these issues and offers a more accurate portrayal of linear TV’s share of advertising exposure than broader industry metrics currently provide.
2024 SVOD Study VOD: The Search for Answers
Presented by: Hadassa Gerber, EVP & Chief Research Officer, TVB
Presented on: Tuesday, December 10, 2024
Additional insights from the webinar presentation address questions such as:
- How many Netflix subscribers choose ad-supported vs. ad-free tiers?
- What impact did Amazon’s move from ad-free to ad-supported have on its subscriber base?
- Who is watching which services, and how does advertising influence consumer choice?
- Do ad-supported viewers also consume linear TV—and how does that shape the total advertising ecosystem?
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB