Studies & Reports Browse key findings and reports that highlight the effectiveness and reach of local broadcast TV. Back to School and College 2026Media and Conversations Study 2026Guidelines for Local TV and Video Currency Measurement | CIMM x TVB2026 Mother’s Day Report2026 Purchase Funnel Study2026 Media Comparisons Study2026 Sports SurveyThe 2025 Voter Funnel Study2025 Video Media Devices & Usage Study2025 Winter Holidays Report2025 Home Improvement Purchase Funnel Study2025 Local News StudyHalloween 20252025 Active Adult/Retirement Community Purchase Funnel StudyBack to School and College 2025High-Net-Worth Report2025 Media and Conversations StudyCIMM and TVB Virtual Event: Local TV Innovation Showcase2024 SVOD StudyThe 2024 Voter Funnel Study2024 Severe Weather Emergency Survey: Hurricanes Helene & FrancineCIMM x TVB Plugging the GapsTVB Insights
