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NBCU Upfront Nearly Done, Claims ‘High-Single Digit’ Price Hikes
Nielsen One Alpha Will Show Ad Campaign Business ‘Outcomes’ Data
Nexstar, Altafiber Reach Long-Term Distribution Deal in Ohio Market
Back-to-School Sales to Rise 7.5%
Magna Forecasts 11% Advertising Growth for ’22
ATSC 3.0 Chases ‘Cloud-First’ Cars
Top ‘Ad Supported’ “Must Keep TV” Brands
Consumer Comfort With In-Store Shopping Is Back
FanDuel Group Introduces New Television Spot Featuring a Growing PGA Tour Talent Roster
Is Vermont Sports Betting Incoming With New Study Committee?
Why MRC’s New ROI Measurement Draft Standard Doesn’t Have Many Takers for Accreditation Yet
Wholesale Auction Companies Seeking To Reinvent Amid Change
Data: Smart-TVs Don’t Drive Streaming Picks
U.S. Vehicle Inventory Stays Flat at 1.13M
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
Reaching Viewers of Daytime Legal TV Shows
As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving
Car Dealers Positive, but Less Optimistic About Next 3 Months
Sports Wagering TV Ad Spend Still Surging
Ford, Kia Leaders in Mainstream EV Registrations
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