Industry News

• Diverse Audience: A Key OTT Growth Driver

• NEXTGEN TV’s Voluntary Rollout Wagon Rolls On

• Roku Channel Adds Local, Live TV Stations

• Live, Local Content Is Crucial Element For OTT

• HBO Max’s Customer Base Is Almost 30% Ad-Supported After Less Than One Year

• Linear National TV Ad Spending Edges Up 1% in May: SMI

• Inflation Drives Up Spending, Anxiety for Retail’s Busy Back-to-School Shopping Season

• Carmax Sales Fall, but It Holds Onto Per-vehicle Profit

• Leading National Advertisers 2022—Ad Spending by Medium, Category and Advertiser

• TelevisaUnivision Finishes Upfront With Higher Volume

• Linear Channels on SVOD Services? It’s Only a Matter of Time

• Here Are The FCC’s ‘Auction 112’ Winning Bidders

• Latest Retail Sales Data Shows Where Consumers Are Pulling Back

• Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds

• Parting Industry Thoughts From BIA’s Mark Fratrik

• 45 TV Promos Done With Imagination And No Money

• Can NBCU Really Measure Ads’ Emotional Impact?

• Emotional Attachment More Important Than Numbers?

• Sports, Streaming Drive Volume As Fox Wraps Upfront

• Ways To Market In A Recession