Industry News

• KTVZ Bend, Ore., Names Cathy Marshall News Director

• 10 Measurement Milestones That Reshaped the Industry in 2022

• Agency Ad Consensus Falls Again on Dentsu Year-End Update

• Albuquerque TV Stations Start Broadcasting in NextGen Format

• Inscape Using Weighted Panel to Calibrate Viewing Data

• Super Saturday To Draw 158M Shoppers

• Digital Antennas Drive Growing Competition for Viewing Time

• Local News Streaming Service VUit Adds CBS O&Os

• 23% Of SVOD Subscribers Report Switching to AVOD Tiers in Q3

• Advertising Agency Executives Weigh In on What To Expect in 2023

• NFL Finds 31% More Thanksgiving Viewers Than Originally Reported

• Viewing for Telemundo’s Quarter-final World Cup Coverage up 54%

• More TVB Data on Media’s Voter Influence

• Heineken Develops Attention Measurement Campaign with Teads and Dentsu

• Media Measurement: One Currency? Multiple? Does It Matter?

• FIFA World Cup: $213.6M in National TV Ads – 8.4B Impressions So Far

• VUit Closes Major Carriage Deal With CBS

• Local Journalism Plays Key Role in the Age of Opinion

• Allen Media Group Expands Television Sales Team

• Got a Digital TV Antenna? Your Local Content Interest Will Rise