Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season.
The webinar, titled “Win the Ad Race: Insights From Political Advertising Experts,” is scheduled for 1pm Eastern/10am Pacific.
Political ad spending is one of the biggest drivers for local broadcast TV and radio. According to BIA Advisory Group, the 2022 political season could generate $8.4 billion in local advertising dollars.
This webinar intends to break down the numbers, look at data relating to registered voters and how they consume content, and provide sellers with an inside look at what ad buyers want and need.
BIA Managing Director Rick Ducey will chat with political strategist Bud Jackson, owner of Jackson Group Media. He is a Democratic media and general consultant who advises candidates, organizations, and corporations in strategic communication, campaign strategy, and grassroots organizing.