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TVB Webinar: Maximizing Revenue Opportunities for Broadcast TV
May 31, 2022 @ 1:00 pm – 2:00 pm
Brad Seitter, EVP, Business Development, TVB
Brian Wexler, SVP, Business Development, TVB
Broadcast TV emerged from the pandemic bigger, better and stronger than ever. In this webinar, TVB’s Brad Seitter will showcase the latest independent research highlighting broadcast TV’s effectiveness, including sports betting and political ad spend data, followed by a look into NextGen TV.
TVB’s Brian Wexler will take a detailed look at revenue strategies for 3 key facets of broadcast, including current and future revenue opportunities for broadcast TV’s streaming platforms and BIA Advisory Services’ top projected ad spend categories for this year.
Revenue Playbooks for:
- OTT – What is OTT and how to position it
- Next Gen TV – How to sell the future of broadcast TV
- Traditional Broadcast – Targeting ad spend for broadcast TV