Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
Brand new study!
The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement of TV audiences. This 4,000 respondent study was implemented by the well-regarded research company GfK.
Some examples of what the study explores: