Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
Brand new study!
The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement of TV audiences. This 4,000 respondent study was implemented by the well-regarded research company GfK.
Some examples of what the study explores:
- Nielsen meters, especially PPM, rely heavily on audio signals to determine program viewing, but does everyone watch with the sound on? If not, how prevalent is it for viewers to watch with the sound off?
- On average, how many TV sets are in a home, where are they located, and which are most used?
- What do households use to connect to programming and is there more than one way of connecting per household?
- How many households have downloaded a broadcast news app to their TV sets and/or mobile devices?
June 23, 2022
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