Sponsored by WideOrbit
Host: Abby Auerbach, EVP, Chief Communications Officer, TVB
Moderator: Fred Lee, VP of Sales, Marketplaces, WideOrbit
Broadcast Guest: Garrett Pope, VP, Traffic and Sales Systems, Gray Television
WideOrbit’s Fred Lee will lead a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that:
Marketplace benefits for broadcasters include:
In this webinar, WideOrbit will discuss the benefits of automating the buying and selling process for local broadcast TV advertising, including technical capabilities that eliminate inefficient, manual steps from the process, resulting in an end-to-end direct connection between buyers and sellers.