Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.
Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Nicki Harkrider-Probey, VP & Revenue Officer, Strategy, Enablement & Marketing, TEGNA Stephanie Slagle, VP & Chief Innovation Officer, Graham Media Group Are you curious about what it takes to advance to sales leadership roles and what these roles entail? Join moderator Abby Auerbach and […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study fielded by GfK looks at the influence of 20 media platforms on consumers’ decision-making process. Findings include:
