TV Basics

TV Basics is a quick reference guide to measurement, trends, and ranker statistics available on the TVB website. Connect to the information you need, when you need it.

Planning & Buying

• Commercial Television Stations
• DVR Trends
• Over-The-Air Broadcast Television (OTA)
• National HUT/PUT Primetime Trends
• National TV Household Penetration Trends
• Latest Monthly Top 100 – A18-49 
• Latest Monthly Top 100 – A25-54
• Syndication – Adults 18+ and 25-54
• Syndication – Women 18+ and 25-54
• Top A25-54 Syndicated Programs
• Top Sports and Specials Tracks
• TV Activity by Commercial Length
• TVB Insights Weekly TV Performance Metrics
• Broadcast Calendar | Nielsen Survey Dates
• Glossary

National & Local Planning Tools

• Why & how local TV can build business

Media Usage Studies

• Coronavirus Media Usage Study
• 2020 Voters Media Usage study
• Severe Weather Media Usage Studies

Government Data Resources/Indicators e.g. US Census, Consumer Price Index

• Regional & national economic/government statistics for guidance in forecasting

Sports Reports

• Pro Sports Teams by DMA (PDF)
• Top 100 Sports Programs
• Performance Tracks
  • Daytona 500
  • Indianapolis 500
  • MLB All Star Game
  • NFL Hall of Fame Game
  • NCAA Championship
  • Olympics Opening Ceremony
  • Super Bowl
  • Triple Crown