Industry News

• NBCU Embeds Ecommerce In New Peacock Reality Series

• Disney Closes Out Upfront With $9 Billion in Ad Commitments

• Auto Show Puts ‘Detroit’ Back Into Event

• Nexstar Names Brandin Stewart SVP-Regional Manager

• U.S. Light-Vehicle Sales Forecast Cut for 2022; Inventory Outlook Weakens

• Retail Sales Up 1% In June, Easing Fears Of A Recession

• Local News Close-Up: Omaha Stakes

• Middle-income People Spending Less

• OTT Carves Out A New Local Ad Marketplace — And Advertisers Are All In

• Families Prioritize Back-to-School And College Spending Amidst Rising Inflation

• Florida Sports Betting Expects 2023 Decisions At Earliest

• 40M U.S. Internet Households Trialed, Subscribed To OTT Service In First Half Of 2021

• One Equity Partners Announces the Acquisitions of CoxReps and Gamut from Cox Media Group

• Want Better Targeting And Lower Fraud? Avoid CTV Open Auctions

• Americans Age 50 and Up Are Powering Streaming Growth

• Cadent Adds Tunnl TV Audiences To Aperture Marketplace

• Local Advertisers Benefit From Omnichannel Strategy, Frequence Study Finds

• CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study

• Cadent, Tunnl Team Up For Advanced TV Ad Audiences

• Cord-Cutting Worsens For Linear Video in Q1 With 2.1 Million Subs Lost