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CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study

CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study

Most advertisers buying connected TV and over-the-top inventory plan to increase their spending on streaming by an average of 22%, according to a new study from Advertiser Perceptions and Premion, Tegna’s local OTT/CTV ad unit.