Industry News

• Majority of Pay-TV Customers Think They’re Wasting Money on Their Subscriptions

• Which Ad Buy To Make First — Connected TV Or Linear TV?

• Inflation Causing Pullback in TV Spending By Advertisers

• Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest

• CBS Launching ‘Now’-Branded Newscasts at Owned-stations July 18

• High Gas Prices Enhance U.S. Interest in Evs

• For Ad Buys, Linear TV Still Primary

• Close The CTV Gap

• New Comscore CEO Jon Carpenter Rushing To Bring Clients Data Faster

• Station Groups Eye Comscore As Nielsen Panel Problems Remain Unresolved

• MadHive And TransUnion Offer New Approach To Streaming TV Advertising

• Melissa Jones Named VP-GM Of WDTN Dayton

• KMTV Omaha Names Lisa Volenec VP-GM

• U.S. TV Homes Using a Smart TV to Stream Up 15% Since 2020

• U.S. Senate, House and Gubernatorial Midterm Ad Campaign Spending Hits $2.1 Billion

• New iSpot DTC TV Advertising Report Reveals Spend, Impressions Increases Year-Over-Year

• Council Finds New Phase Of ‘High-Velocity’ Data, Most Brands Still Not Using AI Pervasively

• Sarah Fay On Ad Industry AI: ‘Don’t Do Nothing’

• Gamers on Smart TVs Difficult To Reach With Traditional Ads: Samsung Study

• NCLGS Leads To Optimism For Massachusetts Sports Betting