Industry News

• Gray 4Q Broadcast Revenue Down 9%

• Scripps 4Q Adjusted Station Rev Down 24%

• Inside KFC’s Marketing Strategy With a New CMO, Creative and Media Agencies

• GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, ‘Disruptive New Pricing Models’

• How iSpot Became a Favorite To Claim Nielsen’s Measurement Crown

• Comcast Will Let Nielsen Rival VideoAmp Use Its Huge Data Set

• The Reason Local TV Still Sells

• Univision Q4 Results Come, Now From ‘TelevisaUnivision’

• Standard General Says Change Will Be Good for Tegna

• What the Super Bowl and Olympics Taught NBCuniversal About the New Era of Measurement

• To Reach Streaming Audiences, Marketers Must Diversify Channels

• Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021

• Nexstar Media Group Sees 4.3% ‘Core’ Advertising Gains For Q4, Automotive Takes A Back Seat

• Discovery, OMG in Currency Tests with Comscore, VideoAmp

• Nielsen Set to Release New Streaming Data in TV’s Measurement Wars

• To Reach Streaming Audiences, Marketers Must Diversify Channels

• Which Services Do Americans Most Enjoy Buying? Demographics Matter

• At Long Last, An Automotive Bump For Spot TV

• Dave Lougee Is Exiting TEGNA. Here’s His Successor

• Nexstar Chief Unfazed By Rising Inflation