Moderated by: Brian Allers, SVP, Business Development, TVB Presenters:Rachael Gordon, CMO, Texas Mattress MakersCesar Olivier, Manager, Strategic Partners, PremionLori Cauley, Chief Brand Officer, Member One Credit UnionPatrick Callahan, Manager, Digital Sales, GrayMichelle Behrendt (Cray), COO & CMO, Oak ElectricMike Talik, Digital Sales Manager, WXYZ / WMYD Scripps OTT is the HOTTEST media local stations have to sell. During this […]

The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience, while also building […]

Today's marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources […]

The 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business, whose evolution has been permanently accelerated by global […]

TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The […]

As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on […]

Politics is a relationship business.  As political professionals, for the past year, we’ve had to reinvent the way we relate to voters and run campaigns.  The Pollies ‘21 LIVE conference is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year, the Pollies […]

TV station groups have been introducing addressability as an option for national, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks? What technologies are assisting broadcasters and how well are they performing?

Presented by: David Buonfiglio, VP, Digital, TVB Learn how TVB can provide an audit for your advertisers using a state-of-the-art digital media platform. We tell advertisers about the strengths, weaknesses and opportunities in digital media and take a detailed look at their web presence. The audit includes data about website health, on-page SEO, keyword research, […]

The event gathers owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. It is the only conference of its kind, providing participants the opportunity to hear about trends, focus on major issues in a joint setting, and meet the trendsetters shaping and analyzing the future. Though […]

Part 1: 2022 Gubernatorial Races Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference. In this session, Marshall Cohen, Political Director of the DGA, and David Rexrode, Executive Director of the RGA, share their thoughts on the 36 gubernatorial seats on the ballot in 2022. Get their invaluable insight on everything from […]