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Broadcast & Streaming

Support smarter advertising with side-by-side insights into broadcast and streaming trends, viewer habits, and cross-platform strategies.

Media Comparisons 2026: Reaching Ad-Free Streamers

Nielsen’s Gauge: Focus Matters!

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Linear TV/Ad-Supported Streamers: It’s Not Either/Or, It’s AND

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Digital Companies Value TV

Local News Out-performs Streaming

Over-The-Air Broadcast Television (OTA)

© 2026 TVB Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Privacy & Terms of Use.
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