Over-The-Air Broadcast Television (OTA)

National trends show that the number of Wired Cable, DBS, and vMVPD households declined in May 2026 compared to May 2025. Cable (21%) and DBS (8.5%) households each decreased by 14%, while vMVPD households (16%) declined by 6%. In contrast, Broadcast-Only (OTA) households (18.7%) increased by 20% in that same time period. At the market level, several DMAs significantly exceed the national Broadcast-Only penetration rate, including Albuquerque–Santa Fe (32.6%) and Houston (30.2%).

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.